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LinkedIn 101 Part I: Let's get connected! by Jody Krasner Gladstein JKG Social Media
Jody Krasner Gladstein JKG Social Media firstname.lastname@example.org facebook.com/jkgsocialmedia linkedin.com/in/jodykgladstein @jkgsocialmedia
What is LinkedIn?
Founded in December 2002, LinkedIn is a social networking site designed for the business community, and is the world’s largest professional network. 2 3 4 Your Profile Connections Companies Updates Professional – from your photograph right through to your summary. Build connections with potential employers and customers. Follow companies Tap into the knowledge of your network. 1
The goal of LinkedIn is to allow members to establish networks of people they know and trust professionally.
Fun Facts 380 million users as of July 2015 2 new members every second 97 million monthly unique visiting members Reaches a total of 200 countries and territories 44% of users are women and 56% are men
LinkedIn measures your “profile strength” from 0-100%. The higher your profile completeness, the more likely you are to appear in search results.
Your Profile 10% Industry and Postal Code 10% Volunteer Experience 10% Current Position 10% Work Samples 10% 2 More Positions 10% Summary 10% Education 10% 50+ Connections 10% 5 Skills 10% Profile Photo
Photo Increase in likelihood that your profile will be viewed if you have a photo of yourself?
Photo DO DON'T
Summary Questions to Ask Yourself Who is your ideal audience? What do you want them to learn about you? How do you want them to feel? What are your accomplishments? What are your values and passions? What are your superpowers?
After importing your contacts, start basic searches to find people you know by name.
Sending a custom message along with that invitation to make the connection more personalized is a MUST.
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The jury is still out on how much weight individual endorsements of your skills really carry. But, most of the time they are a good thing and play up your PERSONAL BRAND.
Groups LinkedIn groups are spaces in which professionals and experts can share content, ask for advice, post or search for jobs and network with others.
There are OVER 1.4 million LinkedIn groups within every industry to choose from!
Companies Company pages contain general information, such as a business overview, list of employees and press mentions.
LinkedIn 101 Part II: Jobs, Jobs, Jobs & More Tips!