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How can we make the #PANDA Happy ?

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Revisiting Google’s Panda Algorithm How It Applies Today :) How can we make the #PANDA Happy ? William Rock Conversion Analytics Specialist 100% ToolSet Advocate ( Giving Webmasters A Competitive Advantage ) Game Over Protect Your Company from I am Just a Geek that Enjoys Helping Others ..


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Introduction Areas of Expertise & Skills: I have a vast skill set gained through years of past experience and have been developing marketing strategies for companies on Google since 1998. Specializing In: Conversion Analytics Strategy / Training Business Marketing Seminars Internet Marketing Strategy WebSite Design / Marketing Forensics / Security Video / Editing ….. and Much More William Rock Conversion Analytics Specialist


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Google Panda Help :) Revisiting Panda: History of this Webinar For those who have missed the last LIVE Demo, Please follow the link below for more details from the Past Discussion: All About the Panda Algorithm @ http://www.semrush.com/blog/all-about-the-google-panda-algorithm/ The Webinar that Followed @ http://www.semrush.com/webinars/surviving-panda-tips-to-save-your-rank


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Wizard of Oz Moments William Rock Conversion Analytics Specialist Originally from California ! and Landed in OZ “Kansas / Missouri” in #2005 Since then I have seen #TWISTERS in Ranking especially after #2012 when panda and penguin really started affecting Webmasters Worldwide. And Since, I have focused on helping Small to Large Business with growing their knowledge helping them put their company in the eyes of customers online :) One Visitor at a Time, just like the Old Days of Business ...


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Reference of Other Geeks Talking about Panda Rand Fishkin Spoke about the Google Panda Algorithm Back on Aug 3, 2012 @ https://goo.gl/AdCXXT How Google's Panda Update Changed SEO Best Practices Forever Whiteboard Friday Totally worth checking into :)


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Can I Recover from the Panda Algorithm ? YES … Many Can Recover by looking into issues within Google Analytics, Google Webmaster Tools / Search Console looking for minor changes we can make for a better Visitor Experience Increasing SALES vs. Just Rankings .. At the same time evaluating the data to best understand the Visitor ??? What can we do as webmasters to Improve those conversions Learn from your DATA :) Let’s Get Started :)


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How Do I Use the SEMrush ? I Enjoy Simplistic Tools made for the Average Webmaster … ??? Once You sign up for the Free Trial of SEMrush You get DATA within a few Minutes :) Super Fast SEMrush Overview Report - Just Type in your URL and BINGO + Raw Data SEMrush Audit Report - What can we FIX for the Best Visitor Experience SEMrush Lost Rank Report - Allowing us to see pages within the website that can be modified for better user experience. What can we find to #FIX ??? Let’s Get into the Data


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Down the Rabbit HOLE We Go :) Who Moved My Keywords ? are you still focused on RANK or can you Move Towards a Better Visitor Experience. What Are You Tracking ? Oops, I changed Theme ...


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Bad Rank Example: Panda / Penguin


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Bad Rank Example: Panda / Penguin


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Healthy Rank for Growing a Small Business: Something to look into Keep in Mind, this is a Smaller Website


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When Did This Algorithm Start ? Quick Note: The First Algorithm Update was called the Google Farmer Update, and then changed to the Google Panda Update later in April 11, 2011. Reference http://moz.com/google-algorithm-change#2011 The name “Panda” comes from Google engineer Navneet Panda, who developed the technology that made it possible for Google to create and implement the algorithm. @ https://plus.google.com/+NavneetPanda GEEK History :)


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WHAT is #NEW w/ Panda ? Let’s Dig into this Topic for a Second or Two … As Webmasters We in the Past Chased Algorithms …. RIGHT ! ??? What about the Visitor .. did they convert or just BOUNCE I want US to Think of Things in a Different Light Especially with the SHOPPING Season coming up for many online stores. What you doing different than your competition ?? ??? What do you have that others do not ? Why should I #BUY from U ARE U READY ? OOPS Changed Themes Again ..


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What Other Tools Do I use for a Site Audit ? Crawling Tools SiteMapDoc @ http://www.sitemapdoc.com XML-Sitemaps @ https://www.xml-sitemaps.com Page Speed Tests GTmetrix @ https://gtmetrix.com Google Analytics Page Speed Report @ https://goo.gl/8rhvQF


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Mobile Friendly Tools for a Site Audit ? Scan to Test a Website’s Mobile Friendly Rating Google Mobile Test @ https://www.google.com/webmasters/tools/mobile-friendly/ ScreenFly Test What the Visitor Will See @ http://quirktools.com/screenfly/


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Blocked CSS + JS ?


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What about Security ? Keeping a Clean Website is Helpful NOT Only for Peace of Mind with your Online Business and Your Visitors. Just Imagine if one day you came into the office to find out you have been HACKED. YIKES Believe it or NOT Google has an Algorithm for that @ http://goo.gl/7aELJ9 - How Google Handles Hacked Websites (Official Site from Google) Free Scans: Sucuri Site Check @ https://sitecheck.sucuri.net/ Qualys SSL Scan @ https://www.ssllabs.com/ssltest/analyze.html Qualys Vulnerability Scan @ https://www.qualys.com/forms/freescan/website-scan/


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Why is this important for my Company ? Google is going to continue to provide visitors with the best user experience. We are going to see the Google Panda as well many other quality score based adjustments in the future. Google is getting smarter with the use of the Knowledge Graph and Machine Learning. It is important to stay current with your online presence, and provide your visitors the best user experience possible. At the End of the DAY we need qualified traffic that turns into a Sale. Use Technology to your Competitive Advantage :)


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Complete Tutorial - Blog How To Recover From Panda Step By Step All About the Google Panda Algorithm http://goo.gl/VZRQ41


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READY 2 GEEK- OUT ?


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Let’s Do a Few LIVE Site Audits ? What Can We FInd Thank You to those who submitted their websites for Review….. LET’S Go :)


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Questions & Answers ! This is where the Fun Happens :) IS PURE GEEK Give it a TRY :)


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