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Beyond Tweets & Likes: The Future of Word-of-Mouth

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Beyond Tweets & Likes: The Future of Word-of-Mouth #WOMMAwebinar


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Suzanne Fanning President, WOMMA suzanne@womma.org @WOMMA Jeff Epstein Founder/CEO, Ambassador jeff@getambassador.com @Ambassador #WOMMAwebinar


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Agenda a i e A O # The Past, Present, and Future of Word of Mouth Marketing Referral Marketing Today Scaling Word-of-Mouth With Referral Marketing Technology Q&A Referral Marketing Starter Kit


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The Past, Present, and Future of Word-of-Mouth Marketing


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How Old Is Word-of-Mouth? a i e A O # Since the beginning of time, WOM and referrals have always been the best way to grow a business


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Basics Of Good Word-of-Mouth Marketing a i e A O # Credible Honest and authentic messages from brands-to-customers and from person-to-person Respectful Social Transparent and trustworthy behavior as it relates to privacy matters between brands and consumers Involves brands listening to, responding to, and encouraging conversation online and offline Measurable Repeatable Ability to define, monitor, and evaluate success The capability to do it over and over again in order to become a talkable brand


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WOM Today a i e A O # 92% of consumers worldwide trust recommendations from friends and family more than any form of advertising 92% WOM is responsible for $6 Trillion of annual consumer spend The value of a single wordof-mouth impression is anywhere from 5 to 200x more effective than a paid media impression


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A New Era a i e A O # Referral marketing is a natural progression of WOM in today's digital age


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Referral Marketing Today #WOMMAwebinar


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What is Referral Marketing? a i e A O # Referral marketing is a method of promoting products or services to new customers through referrals, usually word-ofmouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.


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Lesson in Terminology a i e A O # Affiliate Marketing: performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Advocate Marketing: a partnership aimed to drive brand awareness through high social sharing. Generates web traffic for maximum exposure. Referral Marketing: Rewards users for referring new business. Focuses more heavily on engagement to generate high quality leads and/or loyal customers.


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Challenges for Businesses & Organizations a i e A O # Running referral marketing programs manually Losing the ability to scale or measure word-of-mouth Missing the opportunity to gain loyal customers


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Opportunity for Today a i e A O # The Difference Many businesses might not know that this type of technology exists Automate the entire referral marketing process Increase engagement and acquire new customers


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Enroll Track Reward Manage


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Scaling Word-of-Mouth With Referral Marketing Technology


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Benefits of Referral Marketing # Flexible O Measurable a i e A Scalable


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The Difference The next evolution of WOMM is referral marketing technology Referral Marketing Starter Kit


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Q&A


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Jeff Epstein WOM@getambassador.com


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