'

How to Easily Discover and Create Great Visual Content for Facebook

Понравилась презентация – покажи это...





Слайд 0

How to Easily Discover Great Visual Content... and Create Images Your Facebook Fans Crave!


Слайд 1

@RebekahRadice @PostPlanner #ViralWebinar About Rebekah Radice


Слайд 2

@PegFitzpatrick #ViralWebinar About Peg Fitzpatrick


Слайд 3

Housekeeping: ✓ Don’t forget to use the hashtag #ViralWebinar ✓ Clear off your desk and shut down your tech toys - you won’t want to miss a second of this ✓ Grab a pen and paper or your favorite notetaking app and get ready to take notes #ViralWebinar


Слайд 4

What You’ll Learn: ✓ How to quickly (and easily) discover great visual content that your Facebook (and social media) audience will LOVE ✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed ✓ How to design optimized images for your Facebook cover, profile and ads ✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans #ViralWebinar


Слайд 5

Why Visual Content Matters #ViralWebinar


Слайд 6

The 3 P’s of Facebook Success ✓ Personal ✓ Purpose ✓ Promotion #ViralWebinar


Слайд 7

Where to Discover Great Visual Content #ViralWebinar


Слайд 8

Visual Marketing WOW Factor ✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision ✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014 ✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions #ViralWebinar


Слайд 9

Your Facebook Newsfeed #ViralWebinar


Слайд 10

Look to Companies Creating Relevant Content ✓ Pages within your industry or niche #ViralWebinar


Слайд 11

Not sure who they are? How to find your competition! #ViralWebinar


Слайд 12

Use Facebook search to find similar pages ✓ Graph may be gone, but the benefits remain → Use Facebook Search Strings ― Pages liked by people who like [your page] ― Pages like by people who live in [your city] and like [your page] #ViralWebinar


Слайд 13

Use free tools to find pages based on keyword ✓ Use a FREE Tool: → http://www.intel-sw. com/blog/facebooksearch/ #ViralWebinar


Слайд 14

Use Facebook search to find similar pages ✓ Likealyzer lists Pages in your niche/topic #ViralWebinar


Слайд 15

What are they doing well? #ViralWebinar


Слайд 16

What type of content is resonating with their audience? #ViralWebinar


Слайд 17

How can you create something similar, but unique? #ViralWebinar


Слайд 18

Now keep up with them ✓ Create a folder in Post Planner to easily manage all content in one place #ViralWebinar


Слайд 19

Add URL of each competitor Facebook Page ✓ Add each Page to your Pages to Watch #ViralWebinar


Слайд 20

The Keys to Creating Images That Stand Out ✓ Stick to your brand ✓ Use a watermark ✓ Photos in a theme #ViralWebinar


Слайд 21

Study the Traits of Highly Shareable Content ✓ What makes a graphic go viral? ✓ What causes fans to stand up and take notice? ✓ How can you capture your own magic? #ViralWebinar


Слайд 22

Step 1 - Know the Traits of Highly Shareable Content ✓ Unique #ViralWebinar


Слайд 23

Traits of Highly Shareable Content ✓ On Brand #ViralWebinar


Слайд 24

Traits of Highly Shareable Content ✓ Correctly sized #ViralWebinar


Слайд 25

Traits of Highly Shareable Content ✓ Includes a Call to Action #ViralWebinar


Слайд 26

Traits of Highly Shareable Content ✓ Motivates and Inspires relevant to audience #ViralWebinar


Слайд 27

Tools to Create Visual Content #ViralWebinar


Слайд 28

Tools to Create Visual Content ✓ Canva #ViralWebinar


Слайд 29

Tools to Create Visual Content ✓ Relay #ViralWebinar


Слайд 30

Tools to Create Visual Content ✓ Wordswag #ViralWebinar


Слайд 31

Tools to Create Visual Content ✓ Over #ViralWebinar


Слайд 32

Tools to Create Visual Content ✓ Flipagram #ViralWebinar


Слайд 33

Tools to Create Visual Content ✓ Videos ― ― ― ― ― ― ― ― Vine Periscope Meerkat Blab iMovie Cinematic Replay GIFs on Phhhoto #ViralWebinar


Слайд 34

Tools to Create Visual Content ✓ Infographics ― Canva ― PiktoChart ― GoodLabs #ViralWebinar


Слайд 35

Tools to Create Visual Content ✓ Find Affordable Photos ― ― ― ― Dollar Photo Freepik Morgue File Unsplash #ViralWebinar


Слайд 36

How to Know if You Can Use That Image Legally #ViralWebinar


Слайд 37

How to Tell Your Story Visually ✓ Share quotes from evergreen content ✓ Use client testimonials ✓ Promote an upcoming event ✓ Share your wisdom through tips and how-to’s #ViralWebinar


Слайд 38

Share quotes from evergreen content #ViralWebinar


Слайд 39

Use client testimonials or user-generated content #ViralWebinar


Слайд 40

Promote an upcoming event #ViralWebinar


Слайд 41

Share your wisdom through tips and howto’s #ViralWebinar


Слайд 42

How to Attract the Right Fans with Visual Content People LOVE eye-candy! #ViralWebinar


Слайд 43

Attract The Right Fans With Your Visual Content ✓ Use your cover photo as a visual cue for your Call to Action Button #ViralWebinar


Слайд 44

Attract The Right Fans With Your Visual Content ✓ Promote Your Culture #ViralWebinar


Слайд 45

Attract The Right Fans With Your Visual Content ✓ Encourage Conversation #ViralWebinar


Слайд 46

Attract The Right Fans With Your Visual Content ✓ Be consistent in your brand look and feel #ViralWebinar


Слайд 47

Attract The Right Fans With Your Visual Content ✓ Promote, promote, promote! ― Cross-promote ― Use your list ― Newsletter ― Website ― Blog #ViralWebinar


Слайд 48

Get Started Today! ✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks! #ViralWebinar


Слайд 49

Get Started Today! ✓ Love annual for only $4 per month (normally $7). Pay $48 now instead of $84. ✓ Coupon: FLOVE4B ✓ bit.ly/viralwebinarfb #ViralWebinar


Слайд 50

THANK YOU! @PegFitzpatrick www.pegfitzpatrick.com


Слайд 51


×

HTML:





Ссылка: