'

The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]

Понравилась презентация – покажи это...





Слайд 0

THE DARK SIDE WHAT DIGITAL STRATEGISTS CAN LEARN FROM P O R N , C Y B E RWA R FA R E & T H E T E L E G R A P H BY OLIVER WOODS DIGITAL STRATEGIST @OIWOODS


Слайд 1

I’M FROM HERE
 NEW ZEALAND, THE LAND OF THE SHEEP ‘SHEEP IN MATUKITUKI VALLEY’ BY TOMAS SOBEK ON FLICKR


Слайд 2

I WAS HERE SINGAPORE IS INCREDIBLY AWESOME PHOTO BY OLIVER WOODS ON FLICKR


Слайд 3

AND HERE I AM
 ATTEMPTING TO BE A MELBOURNE HIPSTER PHOTO BY JOHN WOODS


Слайд 4

PORN STARS C Y B E RWA R FA R E THE TELEGRAPH


Слайд 5

PORN OFTEN GETS A BAD RAP
 PHOTO FROM WIKIPEDIA THE INDUSTRY OFTEN GETS SLAMMED BY THE MEDIA, ACADEMICS & POLITICIANS.


Слайд 6

PORN USERS AS DEGENERATES
 THOSE SAME CRITICS PORTRAY PORN USERS AS A TRAGIC MINORITY WITH DESPERATE, SWEATY PALMS WHO INDULGE IN EXTENDED LATE NIGHT IMAGE BOARD BINGES.


Слайд 7

CLICK HERE TO SEE IT THE INTERNET MAP
 NOT ONLY IS IT A BEAUTIFUL VISUALISATION; IT ALSO IS A GREAT DIGITAL PLANNING TOOL AND INTERNATIONAL TAXONOMY OF THE INTERNET.


Слайд 8

EVERYTHING ELSE 61% FACEBOOK 9% PORN 30% http://www.inquisitr.com/217700/30-of-online-traffic-is-dedicated-to-porn/


Слайд 9

PORN INVENTED CONTENT STRATEGY
 CHECK OUT THE DATE ON THE ABOVE WIRED ARTICLE. ‘SHARE AND SNARE’ IS THE APPROACH THAT EVERY BRAND IN 2012 TAKES WITH DIGITAL.


Слайд 10

“These content distributors sniffed out niche online audiences, feeding them custom content. As they fed and fed off these communities, they linked them to each other. One sub-interest led to another. Less about long tail; and more about long nose: sniff out small audiences, get fed, aggregate and feed them again.”
 Mark Beeching Worldwide Chief CSO for Digitas


Слайд 11

PORN WINS INNOVATION BATTLES
 PORN WAS AN EARLY ADOPTER OF VHS OVER BETA, BLURAY OVER HD DVD, SOCIAL CONTENT STRATEGY INSTEAD OF DRM ... AND EVEN MURAL PAINTING AND THE PRINTING PRESS TOO.


Слайд 12

AND PORN CONTINUES TO INNOVATE ANYONE WORKING IN MARKETING & ADVERTISING SHOULD DITCH THEIR MORALITY WHEN IT COMES TO DIGITAL STRATEGY - AND START IMITATING


Слайд 13

SHARE & SNARE PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY THE LONG TAIL SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE INN OVATE OR DIE PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS


Слайд 14

AMERICASETUP A NUCLEAR 
 HELPED.. PRO-WESTERN IRAN PROGRAM


Слайд 15

THENWENT ‘ROGUE’ 
 IN 1979.. IRAN PHOTO BY DAVID HOLT OF FORMER US EMBASSY IN TEHRAN ON FLICKR


Слайд 16

AND NOW..
 A IRAN’S GOVERNMENT IS ADVANCING SERIOUS NUCLEAR PROGRAM


Слайд 17

IRAN HAS A MISSILE PROGRAM TOO.. AND IT IS SHROUDED IN FEAR-MONGERING HYPE, IT’S ESTABLISHED NORTH KOREA HAS BEEN WORKING WITH IRAN ON MISSILE DEVELOPMENT.


Слайд 18

STUXNET IS YESTERDAY’S NEWS THE UNITED STATES AND ITS ALLIES ARE FIGHTING A FULL SCALE CYBERWAR AGAINST IRAN AND ITS NUCLEAR PROGRAM USING INNOVATIVE STRATEGY.


Слайд 19

MASS TARGETING STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE Z E RO DAY = W I N REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES CYB E RWAR IS H E RE THE MACHINES WILL KILL US ALL


Слайд 20

THE TELEGRAPH..
 IS NEARLY DEAD


Слайд 21

MOSTSEND THEM DUE TO 
 PEOPLE.. CAN’T EVEN SHUTDOWNS OF SERVICES


Слайд 22

ONCE UPON A TIME..
 THINGS WERE VERY DIFFERENT. HERE’S SOVIET LEADER LENIN BEING A GANGSTA & DICTATING A TELEGRAM


Слайд 23

THE TELEGRAPH WAS AN ‘INTERNET’ INLITERAL SENSE OF AN INTERNATIONAL NETWORK THAT LINKED THE WORLD, REVOLUTIONISING SOCIETY THROUGH IMMEDIATE COMMUNICATIONS.


Слайд 24

WOMEN MADE UP AROUND 1/3... OF LONDON’S TELEGRAPH OPERATORS IN THE LATE 19TH CENTURY. THERE WERE SIMILAR NUMBERS OF FEMALE HIGH TECH PIONEERS ALL OVER THE WORLD.


Слайд 25

FOR MORE INFORMATION ON THIS AWESOMENESS, CHECK OUT HTTP://WWW.UH.EDU/ENGINES/ EPI2635.HTM (WHICH IS WHERE THE IMAGES ARE FROM TOO - THANKS!) TELEGRAPHIC ROMANCE = LIT GENRE IN THE LATE 19TH CENTURY. IT ALSO CONTAINED THE FIRST EVER REFERENCE TO HACKING IN AMERICAN LITERATURE (WHO WAS A WOMAN!).


Слайд 26

HERE’S A SALACIOUS SAMPLE


Слайд 27

REUTER = A PROTOTYPE NEWS SERVICESTARTUPHE USED ELECTRIC HIGH TECH IN 1849 IN WHICH GURU “HE LATER DEVELOPED TELEGRAPHY AND CARRIER PIGEONS. THE REUTER’S TELEGRAM COMPANY WAS LATER LAUNCHED. THE COMPANY INITIALLY COVERED COMMERCIAL NEWS, SERVING BANKS, BROKERAGE HOUSES AND BUSINESS FIRMS”. IMAGE & TEXT FROM WIKIPEDIA


Слайд 28

THE NET AIN’T NEW WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE -----PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH WOMEN IN TECH HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY


Слайд 29

BEFORE I FINISH, I JUST WANT TO SALUTE SLIDESHARE’S AWESOMENESS MY VISUAL CV HAS BEEN ONE OF THE MOST USEFUL JOB DISCOVERY TOOLS EVER. AND I’VE HAD A LOT OF FUN USING SLIDESHARE OVER THE YEARS


Слайд 30

THANKS! FOLLOW ME ON TWITTER @oliverwoodssgnz


Слайд 31


×

HTML:





Ссылка: