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HOW TO USE
Hashtags
To Increase Your Engagement And Followers
Hashtags can increase awareness, get your content seen by more people than just your
followers, and boost your social shares. But if used incorrectly, they can lower the
credibility of your content and cost you followers. So are you doing everything you can
to get the most out of your #hashtags?
2007
In 2007, Chris Messina introduces the hashtag to Twitter.
2009
Twitter officially launches the hashtag feature.
2012
Google starts using the hashtag on its social network.
2013
Facebook introduces the use of the hashtag.
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Today, tons of social sites use
hashtags to categorize information.
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HOW TO FIND
Hashtags That Will
Grow Your Reach
What The Trend
Hashtags.org
Twitonomy
Find the top hashtags
in the last 30 days!
Find even more
hashtags by industry!
Find personal
hashtags similar to
your content!
THEN CREATE
The Perfect Hashtag
1. Memorable
2. Unique
3. Relevant
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And remember... Keep it simple and somewhat specific
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Twitter
Twitter
engagement
decreases by 17%
with 3+ hashtags.
1
2
+
+
-
How many
hashtags
should I use?
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-
Instagram
3
4
Twitter
engagement
increases by 21%
with 1-2
hashtags.
Facebook
Photos with 11+
hashtags seem to get the
most interactions, but
don’t be spammy.
11+
15>
<10
Use 1-2 hashtags on Facebook.
Try one popular hashtag and one
custom hashtag for your brand.
Pinterest
#custom + #popular
Use only 1-2 hashtags. It's
a category of search, so
use your unique hashtag
to help Pinners find your
related content.
Other Networks
Besides these main networks,
hashtags don’t seem to make a
difference. Stick to these four to
rock your hashtag game!
1
2
3
WHAT
Not
To Do
one
two
three
Don’t use
spaces or
special
punctuation.
Don’t use the
@ symbol in a
hashtag.
Don’t use
hashtags if
your account
is private.
four
five
six
Don’t make
your hashtags
too long.
Don’t use a
massive
amount of
hashtags.
As always,
don’t spam.
Best Practices Guide To Hashtags
one
two
Cater to the
Keep
social nework
hashtags
you’d like to consistent for
reach.
branding.
three
Run
promotions
based around
your hashtag.
four
five
six
Keep it
memoriable
and short.
Capitalize the
first letter of
each word.
Use and
participate in
Twitter chats.
Congrats!
You’re now ready to use the hashtag!
When you're ready to schedule your social messages,
try CoSchedule for free. It's your all-in-one
social media marketing calendar!
References:
http://www.digitalinformationworld.com/2015/02/how-many-which-ones-and-where-of-social-media-hashtag...
https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many
https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
http://www.thinkcreativekc.com/blog/2015/5/8/how-the-heck-to-use-a-hashtag
https://www.targetprocess.com/blog/2014/04/how-timelines-help-project-managers-track-progress/
https://www.targetprocess.com/blog/2014/04/how-timelines-help-project-managers-track-progress/
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