How To Use Hashtags To Increase Your Engagement And Followers

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HOW TO USE Hashtags To Increase Your Engagement And Followers Hashtags can increase awareness, get your content seen by more people than just your followers, and boost your social shares. But if used incorrectly, they can lower the credibility of your content and cost you followers. So are you doing everything you can to get the most out of your #hashtags? 2007 In 2007, Chris Messina introduces the hashtag to Twitter. 2009 Twitter officially launches the hashtag feature. 2012 Google starts using the hashtag on its social network. 2013 Facebook introduces the use of the hashtag. ######## ############### Today, tons of social sites use hashtags to categorize information. ####################### ############################### ####################################### ############################################## ###################################################### ######################################################### ######################################################### ######################################################### ######################################################### ######################################################### ######################################################### ######################################################### HOW TO FIND Hashtags That Will Grow Your Reach What The Trend Hashtags.org Twitonomy Find the top hashtags in the last 30 days! Find even more hashtags by industry! Find personal hashtags similar to your content! THEN CREATE The Perfect Hashtag 1. Memorable 2. Unique 3. Relevant ////////////////////////////////////////////////////////////////////////////////////////////////////////////////////// /////// And remember... Keep it simple and somewhat specific /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /////// /// Twitter Twitter engagement decreases by 17% with 3+ hashtags. 1 2 + + - How many hashtags should I use? /////// // - Instagram 3 4 Twitter engagement increases by 21% with 1-2 hashtags. Facebook Photos with 11+ hashtags seem to get the most interactions, but don’t be spammy. 11+ 15> <10 Use 1-2 hashtags on Facebook. Try one popular hashtag and one custom hashtag for your brand. Pinterest #custom + #popular Use only 1-2 hashtags. It's a category of search, so use your unique hashtag to help Pinners find your related content. Other Networks Besides these main networks, hashtags don’t seem to make a difference. Stick to these four to rock your hashtag game! 1 2 3 WHAT Not To Do one two three Don’t use spaces or special punctuation. Don’t use the @ symbol in a hashtag. Don’t use hashtags if your account is private. four five six Don’t make your hashtags too long. Don’t use a massive amount of hashtags. As always, don’t spam. Best Practices Guide To Hashtags one two Cater to the Keep social nework hashtags you’d like to consistent for reach. branding. three Run promotions based around your hashtag. four five six Keep it memoriable and short. Capitalize the first letter of each word. Use and participate in Twitter chats. Congrats! You’re now ready to use the hashtag! When you're ready to schedule your social messages, try CoSchedule for free. It's your all-in-one social media marketing calendar! References: http://www.digitalinformationworld.com/2015/02/how-many-which-ones-and-where-of-social-media-hashtag... https://blog.bufferapp.com/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many https://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers http://www.thinkcreativekc.com/blog/2015/5/8/how-the-heck-to-use-a-hashtag https://www.targetprocess.com/blog/2014/04/how-timelines-help-project-managers-track-progress/ https://www.targetprocess.com/blog/2014/04/how-timelines-help-project-managers-track-progress/

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