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Grow Linked

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in-fluence. Grow Linked Why LinkedIn is an economic & influence powerhouse, not just ‘a place to put your CV’


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No, LinkedIn is not just ‘a place to put your CV’


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has 380 million global users in 200 countries in 20 languages with 7 million Australians on board LinkedIn -


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It’s the new global lunch


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But signing up and not doing anything is like standing in the corner at that lunch


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You’ve got to DO something once you are there


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That is what this presentation is about


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And while it’s not just ‘a place to put your CV’ it has a huge influence on jobs


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Recruitment algorithms + people = the new recruiter 1


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LinkedIn has 3 million active job listings 94% of recruiters use LinkedIn 48% of recruiters ONLY reach out here 40% of users, use mobile to look for a job stats from expanded ramblings


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That means algorithms are as important as people for being found, although …


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…social media helps shift your mindset from – ‘please pick me’ to ‘I pick myself’ [more on that later]


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Investment connects you directly with potential investors 2


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Year on year trust declines – except in peers, friends & subject matter experts Edelman Trust Barometer 2015


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And where are those conversations happening?


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In #socialmedia


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You might find it counterintuitive but we trust friends even when they are ‘virtual’ [they’ve no investment in what coffee we drink or shoes we buy, they only get a warm glow from pointing us in the right direction]


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Facts 90% of high networth investors use social media 70% change a portfolio mix or provider because of content they find on LinkedIn stats from this article


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For Millenials it’s higher again


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In its Investor Brandscape report Cogent found investors under the age of 30 were nine times more likely to develop relationships with asset managers via social media than the over 30 group.


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Millenials are also twice as likely to depend on advisors for recommendations because of lack of experience.


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Get your content in front of the people who count. “


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Equity raising a trusted network of likeminded people 3


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LinkedIn lets you - Tell your story directly (not through a 3rd party) Identify experts for advice Engage with existing and potential investors Grow a trusted network


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Social media is key to investment strategy. “ -David Teten Chair, Harvard Business School


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You can map the kinds of people you need to reach at each stage of the investment cycle 1


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Use advanced LinkedIn search to identify them, reach out through common connections or directly 2


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Develop a content strategy that gets your narrative in front of them including through SlideShare 3


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Interact directly, in comments, through groups and by sharing to create a community and generate interest 4


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Business Growth publish content to build thought leadership, empower staff, shorten the sales cycle and decrease marketing costs 4


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Publish thought leadership and helpful content 1


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You can post a quick status update Or a detailed post 45% of readers on LinkedIn are upper echelon decision makers You’re reaching them in ‘down time’ when they’re receptive You can write dense, data-based content You can share what you write on LinkedIn and other platforms


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Your content Should be helpful & directly reflect the work you do Be provocative, ask questions or challenge views Is social proof that you walk your talk


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Empower staff employees are your frontline brand ambassadors 2


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CEOs who don’t want staff on LinkedIn are suppressing something that will happen anyway. “ -Craig McDonald CEO, MailGuard


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Weber Shandwick says 81% of executives want to work for a #socialCEO Brandfog says 2/3 customers trust a #socialCEO Statistia says 82% of employees believe a #socialCEO benefits company reputation


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Grow networks shorten the sales cycle, reassign marketing costs 3


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Sales Ken Krogue says you need 6 contacts at least in a sales cycle, each social touch counts Social selling expert Timothy Hughes says there has been a shift in buyer behaviour and that 25% of B2B sales jobs will go Tim says we’re now 50 – 80% through our buying cycle before we talk to a person   


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Actions Extend a real life meeting with a LinkedIn invite Send a follow up message Set a reminder notice in InMail Share valuable-to-them information   


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Marketing save 25% on research Ask a question in a status update Create a quick poll   


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Rare talent, real time skills snap up rare talent, verify new training methods, create training to provide almost real time skills 5


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Right now there are about 100,000 software engineering jobs and not enough software engineers


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Formal training is still important but we’ve seen the emergence of 6-12 week immersive boot camps


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Do they work?


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In 2011, 1 in 100 LinkedIn members did a boot camp In 2014 there were 8000 graduates In 2015 we predict a doubling to 16,000 graduates   


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Who employs them?


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10 companies employing them Google, Apple, Facebook, Microsoft, IBM, JPMorgan Chase, Salesforce, Accenture, American Express, and LinkedIn   


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There can be unintended positive consequences too…


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27 out of 150+ university tech-based programs have 20% of females Bootcamps are about 40% female HackerYou graduates are 65% female   .   We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A   Actions: Build a company page Encourage employees to use LinkedIn to amplify your brand Check out Lynda on LinkedIn.


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Remember too that ‘new wavers’, the ‘big wigs’ of the future are doing things differently


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80% did not go to an Ivy League University 15% have a university degree Almost all are social   .   We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A   Actions: Build a company page Encourage employees to use LinkedIn to amplify your brand Check out Lynda on LinkedIn. “New wavers”


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Pick yourself grow authority & influence 6


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1 million unique publishers 130,000 posts a week (from highly skilled people) 45% upper rank readers   .   We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A   Actions: Build a company page Encourage employees to use LinkedIn to amplify your brand Check out Lynda on LinkedIn. LinkedIn is the biggest publishing house in the world


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It’s not ‘either/or’


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Publishing houses say that after authors publish content on LinkedIn it create sales spikes in for them   .   We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A   Actions: Build a company page Encourage employees to use LinkedIn to amplify your brand Check out Lynda on LinkedIn.


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People who publish on LinkedIn can also grow authority including with the media


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Social media can help do away with old-school blocks


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Opens networks (there are 2 billion users) Gets your foot in the door (helps with certain biases that may keep you off a job shortlist) Gives you a voice (people choose what they want to read so you don’t need to be confident or extravert) Makes you visible 24/7 while you juggle real life commitments   .   We also know of the rising business stars referred to as ‘new wavers’ 80% didn’t go to an Ivy League university for their undergraduate education, and only 15% earned a M.B.A   Actions: Build a company page Encourage employees to use LinkedIn to amplify your brand Check out Lynda on LinkedIn. Social media -


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LinkedIn has now created a job app that lets you search real time while you’re on the move


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Apply with a click to submit your LinkedIn profile


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Did you know that applicants who apply for job opportunities on the first day of a job are 10% more likely to get it?


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Ask yourself if you’d be happy to submit your current LinkedIn profile for a dream job with a single click?


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That is what you’ll be doing.  


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Grow Linked in.fluence Connect with me on LinkedIn https://www.linkedin.com/in/dionnelew dionne@dionnelew.com


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