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How to Grow Your Twitter Following (and Become the Badass of Your Industry)
What We’re Going to Cover How to: ● Optimize Twitter to maximize your results ● Make connections to grow your following...fast ● Build a loyal and enthusiastic audience ● Discover and share viral content...no matter the industry ● Market your business like a BOSS
Optimize Twitter Get your bio in TIPTOP shape.
Load Up Your Profile Pic You don't want to BE an egghead. Keep your pic consistent across all social channels.
Make the Most of Your Space You have 160 characters of space - make each one count!
People Connect with People Make your bio as relatable and approachable as possible.
Share Your SUPER Duper Awesomeness Help others get to know you. Share what makes you SPECIAL.
Get Branded Make your account instantly recognizable by adding a customized Twitter cover.
Brand Your Cover Photo Use images and elements to showcase your accomplishments.
Brand Your Cover Photo Clearly express what you do. Help people take that next step.
Brand Your Cover Photo Streamline your look and feel. Draw from your website and keep it consistent.
Don’t Forget Your Keywords The words you use in your bio are searchable keywords.
Share What You’re Passionate About Share what you love in your bio and connect with others who have the same interests!
Use Twitter Lists Like a PRO Twitter Lists are the ultimate way to keep your Twitter timeline organized and relevant.
How to Organize Your Lists Use them to organize the people you begin to interact with.
Optimize Lists for More Engagement Get creative with your lists to encourage engagement in a specific group of people.
Get Involved in Twitter Chats Find people with similar interests in Twitter chats and gain followers.
Use Twitter Chats to Build Credibility Twitter Chats are all about engaging. Get in the convo and share your expertise.
Struggling to Grow a Twitter Following? Grow your Followers with Chats!
Build a Loyal and Enthusiastic Audience Engage with others! (but listen too)
Follow Interesting People Don’t fall into the trap of thinking Twitter is all about the numbers!
Focus on Relationship Building Social media success can be measured by the meaningful relationships we build.
Write a Tweet Worth Reading According to @HarvardBiz, only 36% of tweets are worth reading!
So...Tweet Great Content! Does your tweet have all 7 of these components? Use this checklist to be sure.
Recycle Successful Tweets
Look to Your Analytics to Find Them
Tools like MyTopTweet.com Identify your top tweets from the last 3200.
Mix Up Your Headlines (and content) Use a combination of content and context to bring your tweets to life!
Analyze Headlines to Predict Results Use a tool like CoSchedule to analyze each one of your headlines for effectiveness.
Tweet Eye-Catching Images
Don’t Be Afraid to Use Bold Colors!
Use Visuals to Create Brand Messaging Nike knows how to connect image and message perfectly.
Use Video to Increase Engagement Twitter just enhanced the video feature! (video image source: GoPro)
Make Your Video Personal Personalize your videos and Twitter experience!
Connect with Influencers Connect the right way. Focus on relationship building. Don’t spam influencers.
Use a URL Shortener Using a URL shortener has many benefits including giving your followers more retweet options.
Benefits of Using Shortened URLs Increase trust and collect data
Share Other People’s Content But do it the RIGHT way! Always give proper credit.
Twitter Calls to Action Boost your interaction with a well-placed call to action in your tweet! - Please RT (studies show that asking for a retweet will increase your retweets by 12x) - Click here to download - Please reply - Tweet the answer for a chance to win - Use the hashtag to join the conversation
Get Local Find and connect with potential customers and peers.
Create an Easy Twitter Schedule Schedule your tweets ahead of time so you can focus on engaging and building relationships!
Rinse and Repeat Identify what’s working and what isn’t. Make necessary tweaks along the way. Rinse and repeat!
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