The Future of Digital Retail

If you like this presentation – show it...

Slide 0

Shopping2020 & digital future of retail September 9, 2015 Iskander Smit, @iskandr Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

Slide 1

Iskander Smit | @iskandr

Slide 2

Introducing&info.nl& Strategy,"design,"development"and"management"of"online"pla=orms."Connec@ng"the"dots." ©"Shopping"2020" 2"

Slide 3

Online platforms Lean Service Design Platform architecture API with rich apps Lean UX, Scrum, Devops Agile (content) marketing Managed services Digital Strategy Digital Services Digital Marketing

Slide 4

Slide 5

Slide 6

Labs Hackathon Personal API https://vimeo.com/91069015

Slide 7


Slide 8

16 retail organisations 460 experts 19 research topics

Slide 9

Members&of&the&expert&group& ©"Shopping"2020" 3"

Slide 10

What are the relevant touchpoints connecting the retailer and the consumer in 2020?

Slide 11

Slide 12

Slide 13

Slide 14

Slide 15

Slide 16

Slide 17

Slide 18

Touchpoint… is the very moment of contact between consumer and retailer.

Slide 19

Touchpoints& ©"Shopping"2020" 15"

Slide 20

Predicting the future is hard 7&YEARS&AGO?& ©"Shopping"2020" 17"

Slide 21

Total market: devices used in the future to make online purchases (expert forecast) 70% online shopping = mobile Distribution of online purchase channels (%) 3%4% 5% 3% 10% 15% 9% 32% 10% 22% 21% 31% 33% 2013 Laptop Smartphone Smart watches Desktop Interactive/Internet television Other devices 2020 Tablet Glasses (e.g. Google Glasses) GFK research Shopping 2020, 2013

Slide 22

Mobile shopping Flurry analytics

Slide 23

Wearables are taking off…

Slide 24

a future inhabited by people for whom the words “offline”, “online” and “mobile” have become irrelevant source:http://www.slideshare.net/yiibu/the-emerging-global-web

Slide 25

Sensoring all of our life The Internet of Everything

Slide 26

The You-Web

Slide 27

Traditional app model

Slide 28

Notification layer binds the devices into a context relevant service ecosystem

Slide 29


Slide 30

six trends

Slide 31

1. hyperpersonalisation

Slide 32

Hyper personalisation of all trend 1 Image: placed.com

Slide 33

Data service provider Editd runs ‘the world’s biggest apparel data warehouse’

Slide 34


Slide 35

2. real experiences

Slide 36

Real experiences balancing a data-driven world Local driven super market Landmarkt

Slide 37

Immersive experiences Kies een leuke achtergrondkleur

Slide 38

Social curation Fab.

Slide 39

Social curation With ASAP people can share their fashion catches and get styled

Slide 40

Pop-up experiences trend 2

Slide 41

Ephemeral media Snapchat, Periscope, Snapchat, Taptalk, Beme

Slide 42

3. hybrid shopping

Slide 43

Hybrid shopping as default http://www.youtube.com/watch?v=3CSXOWKSG98

Slide 44

Embrace showrooming Mobile search is the starting point. Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping The retail landscape is evolving for all industries. Mobile use in stores is not category specific -  Nearly 2/3 of baby product shoppers compare prices in-store. Research Google, 2013 Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store. Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping. http://www.google.com/think/research-studies/mobile-in-store.html

Slide 45

4. non-lineair journeys

Slide 46

Hands-free shopping

Slide 47

Asynchronous customer journey

Slide 48

Watch & shop Net a Porter connects the TV runway to the webshop

Slide 49

Frictionless Disney magic bands

Slide 50

5. retail in the cloud

Slide 51

Retail will be in the cloud trend 5 http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg

Slide 52

Retail will be in the cloud trend 5 estimote.com

Slide 53

Everything Store Amazon Fire phone introduces scanning and buying

Slide 54

Conversational UI Bots as intermediair Making personalisation tangible Google, Siri, Cortana

Slide 55

6. store everywhere

Slide 56

The store is everywhere trend 6 Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html

Slide 57

Connected ecosystems Fancy Glass app combines curated shop with color exploring

Slide 58

Everything Store Amazon Dash

Slide 59

Mono functional retail Amazon Dash

Slide 60

Touchpoints: emerged moments of intent Permission based profiling to be relevant in Shopping will be social, hybrid, asynchronous and continuously We will be using a mix of devices next to each other Relations can be built on curated true experiences

Slide 61

Scenario’s Possible futures

Slide 62

What is the role the store takes as part of the process of buying? From self organizing customers to delegated interactions. What is the approach to data? From trust and embedding in our life, to a movement to less (shared) data.

Slide 63

The"two"axes"leads"to"4"scenarios."Descrip@on"in"slides"following" ©"Shopping"2020" 48"

Slide 64

Become an API Focus on data Think beyond your own store Make open relations

Slide 65

Build an community Value customer relations Be an expert Use platforms for transactions

Slide 66

retail as media

Slide 67

labs.info.nl, Jules Holleboom, 2014

Slide 68

product as platform labs.info.nl, Jules Holleboom, 2014

Slide 69

labs.info.nl, Jules Holleboom, 2014

Slide 70

labs.info.nl, Jules Holleboom, 2014

Slide 71

The digital future of retail. It is all about platforms and communities. Retail as media. Iskander Smit, iskander@info.nl, @iskandr, 06-24532388

Slide 72