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How to Establish a Strong Visual Brand on Social Media

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When You Think Of VISUAL MARKETING What Comes to Mind?


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VIBRANT Eye- Catching and Appealing @wholefoods


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FLIP SIDE? Complicated, Dark, and Blurry.


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VISUAL MARKETING IS SHAPING HOW CONTENT IS SHARED (AND CONSUMED) ❏ 63% of all social media content includes an image ❏ 54% of internet users have uploaded a video/photo they created ❏ 50% of users have re-posted a video or photo they came across online ❏ Content with an image receives over 94% more views ❏ 60% of consumers interact with a company whose images appear on local searches


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It’s no secret. I LOVE visual marketing.


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No matter how (or where) you’re connected to me, bright, bold, and colorful visuals define my brand.


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Look to Brands Creating MASSIVE Appeal Through Visual Marketing


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What They Have in Common Each one has created massive appeal through strong visual content


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From Instagram to Facebook, Pinterest, Twitter and Vine, companies with a strong visual presence are dominating.


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More than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media. Source: SEOPressor Source: Adobe 2014 Digital Marketing Optimization


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7 STEPS to Establishing a STRONG VISUAL BRAND


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STEP 1: Understand the Types of Visual Content - QUOTES -


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- QUOTES - @superhumanhour


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- QUOTES -


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- DATA -


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- DATA - @twelveskip


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- LONGFORM -


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- LONGFORM -


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- VIDEO -


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- GIFS/MEMES -


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- BEHIND THE SCENES


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- TIPS AND HOW-TO’S


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- QUESTIONS -


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- QUESTIONS -


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MAKE YOUR VISUAL CONTENT The Right Fit @chobani


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STEP 2: Once You Know the What, Now Figure Out the How ❏ How does this support your overall goals? ❏ How will it create conversions? ❏ How will you make your audience care about it? ❏ How will it make your audience feel?


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STEP 3: Know the 3 Keys to STRONG Visual Content


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Consistent Color Range Color impression accounts for 60% of the acceptance or rejection your product or service. THAT’S HUGE!


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Choose a Color That... ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take


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Choose a Font that Matches Your Message Fonts tell your brand story ❏ Is your company fun, silly, entertaining, serious, inquisitive, playful, or straightforward? ❏ Is your content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?


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Create Harmony in Every Design Make every element work together ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take


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STEP 4: Create Visual Content Your Audience Will LOVE And want to like, share, retweet and click-through.


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Make Your Social Profiles STAND OUT


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Streamline Your Look and Feel @pegfitzpatrick


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Clearly Express What You Do @debra11


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Create Images That Speak Your Audience's Language Design social media images that have your target market in mind. @pinchofyum


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Repurpose Your Content Design an: ❏ Infographic ❏ eBook ❏ Webinar/Presentation ❏ Podcast ❏ Livestream (Blab/Periscope)


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Build Thought Leadership Take quotes from your past articles, videos or presentations and create quotable social media graphics.


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How to Use Quotes in Your Business ❏ Ensure that your color palette, font and graphics match your company look and feel. ❏ Know the goal of every quote you post. ❏ Find a style that works for your brand and each social network. ❏ Create an easy to use template in Canva. ❏ Look to companies with an established visual presence for inspiration.


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STEP 5: Tackle Each Social Network Visually Every social network is unique. Your visual content should be too.


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INSTAGRAM Correct dimensions for graphics: 800 px x 800px


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FACEBOOK Correct dimensions for graphics: 940 px x 788px


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PINTEREST Correct dimensions for graphics: 735 px x 1200px


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TWITTER Correct dimensions for graphics: 1024 px x 512px


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GOOGLE+ Correct dimensions for graphics: 735 px x 1200px


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STEP 6: Use the RIGHT Tools ❏ ❏ ❏ ❏ ❏ Canva RelayThat Be Funky PowerPoint Skitch


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STEP 7: Promote, Promote, Promote 56% of marketers are flying by the seat of their pants without any content plan in place. No plan = imminent failure.


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How to Create a Promotional Strategy ❏ Share across ALL social channels ❏ Get branded (partner and cobrand) ❏ Build mutually beneficial relationships ❏ Boost your posts ❏ Join blogger and outreach websites/groups


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Analyze What’s Working / What’s Not Social media is fluid. Your visual marketing strategy must remain agile and flexible.


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LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE PINTEREST: /REBEKAHRADICE


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