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When You Think Of VISUAL MARKETING What Comes to Mind?
VIBRANT Eye- Catching and Appealing @wholefoods
FLIP SIDE? Complicated, Dark, and Blurry.
VISUAL MARKETING IS SHAPING HOW CONTENT IS SHARED (AND CONSUMED) ❏ 63% of all social media content includes an image ❏ 54% of internet users have uploaded a video/photo they created ❏ 50% of users have re-posted a video or photo they came across online ❏ Content with an image receives over 94% more views ❏ 60% of consumers interact with a company whose images appear on local searches
It’s no secret. I LOVE visual marketing.
No matter how (or where) you’re connected to me, bright, bold, and colorful visuals define my brand.
Look to Brands Creating MASSIVE Appeal Through Visual Marketing
What They Have in Common Each one has created massive appeal through strong visual content
From Instagram to Facebook, Pinterest, Twitter and Vine, companies with a strong visual presence are dominating.
More than 80% of respondents point to images as either “very important” or “important” in relation to their marketing optimization on social media. Source: SEOPressor Source: Adobe 2014 Digital Marketing Optimization
7 STEPS to Establishing a STRONG VISUAL BRAND
STEP 1: Understand the Types of Visual Content - QUOTES -
- QUOTES - @superhumanhour
- QUOTES -
- DATA -
- DATA - @twelveskip
- LONGFORM -
- LONGFORM -
- VIDEO -
- GIFS/MEMES -
- BEHIND THE SCENES
- TIPS AND HOW-TO’S
- QUESTIONS -
- QUESTIONS -
MAKE YOUR VISUAL CONTENT The Right Fit @chobani
STEP 2: Once You Know the What, Now Figure Out the How ❏ How does this support your overall goals? ❏ How will it create conversions? ❏ How will you make your audience care about it? ❏ How will it make your audience feel?
STEP 3: Know the 3 Keys to STRONG Visual Content
Consistent Color Range Color impression accounts for 60% of the acceptance or rejection your product or service. THAT’S HUGE!
Choose a Color That... ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take
Choose a Font that Matches Your Message Fonts tell your brand story ❏ Is your company fun, silly, entertaining, serious, inquisitive, playful, or straightforward? ❏ Is your content fun, silly, entertaining, serious, inquisitive, playful, or straightforward?
Create Harmony in Every Design Make every element work together ❏ Best represents your company social media promotional strategy ❏ The feelings you want to impart, and ❏ The action you want them to take
STEP 4: Create Visual Content Your Audience Will LOVE And want to like, share, retweet and click-through.
Make Your Social Profiles STAND OUT
Streamline Your Look and Feel @pegfitzpatrick
Clearly Express What You Do @debra11
Create Images That Speak Your Audience's Language Design social media images that have your target market in mind. @pinchofyum
Repurpose Your Content Design an: ❏ Infographic ❏ eBook ❏ Webinar/Presentation ❏ Podcast ❏ Livestream (Blab/Periscope)
Build Thought Leadership Take quotes from your past articles, videos or presentations and create quotable social media graphics.
How to Use Quotes in Your Business ❏ Ensure that your color palette, font and graphics match your company look and feel. ❏ Know the goal of every quote you post. ❏ Find a style that works for your brand and each social network. ❏ Create an easy to use template in Canva. ❏ Look to companies with an established visual presence for inspiration.
STEP 5: Tackle Each Social Network Visually Every social network is unique. Your visual content should be too.
INSTAGRAM Correct dimensions for graphics: 800 px x 800px
FACEBOOK Correct dimensions for graphics: 940 px x 788px
PINTEREST Correct dimensions for graphics: 735 px x 1200px
TWITTER Correct dimensions for graphics: 1024 px x 512px
GOOGLE+ Correct dimensions for graphics: 735 px x 1200px
STEP 6: Use the RIGHT Tools ❏ ❏ ❏ ❏ ❏ Canva RelayThat Be Funky PowerPoint Skitch
STEP 7: Promote, Promote, Promote 56% of marketers are flying by the seat of their pants without any content plan in place. No plan = imminent failure.
How to Create a Promotional Strategy ❏ Share across ALL social channels ❏ Get branded (partner and cobrand) ❏ Build mutually beneficial relationships ❏ Boost your posts ❏ Join blogger and outreach websites/groups
Analyze What’s Working / What’s Not Social media is fluid. Your visual marketing strategy must remain agile and flexible.
LET’S CONNECT! www.RebekahRadice.com TWITTER: @REBEKAHRADICE FACEBOOK: REBEKAHRADICELLC INSTAGRAM: /REBEKAHRADICE GOOGLE PLUS: +REBEKAHRADICE PINTEREST: /REBEKAHRADICE