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The Meetings Industry in 20 Years

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The Meetings Industry in 20 Years Trends and predictions in events, meetings, hospitality, and travel November 2015 Dan Berger | CEO | Social Tables


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I am a participant. I am a planner. I am a believer. @danberger | #HX2015 | 2015


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@danberger | #HX2015 | 2015


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@danberger | #HX2015 | 2015


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Global trends and how they will impact our industry @danberger | #HX2015 | 2015


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10 global trends to be mindful of 1. Time is the most valuable resource in 6. business. 2. Everything is a function space for meetings and events. Events are becoming a strategic marketing 7. Every industry is consolidating. product. 8. Traditional education is losing significance, 3. Software is eating the world. 4. We’re transitioning from bureaucratic moving online, and becoming free. 9. hierarchies to technology-driven networks. 5. The sharing economy is not slowing down. Business models are changing to due to increased competition. 10. Technology is seamlessly integrating into our lives. @danberger | #HX2015 | 2015


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1. Time is the most valuable resource in business @danberger | #HX2015 | 2015


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Meeting planners will be more strategic than ever.


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Meetings will be smaller and more intimate.


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The number of meeting planners will continue to rise. Source: US Bureau of Labor Statistics


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2. Events are becoming a strategic marketing product @danberger | #HX2015 | 2015


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Live events will be an important source of revenue for the most meaningful companies. @danberger | #HX2015 | 2015


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Experiences will be more common and more expensive. @danberger | #HX2015 | 2015


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3. Software is eating the world @danberger | #HX2015 | 2015


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The industry’s current processes as we know them will be obliterated.


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Event logistics will be automated.


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Group business will be booked mostly online.


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Hotel sales people will become meeting consultants.


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Most events will have a virtual audience. 1990s 2010s 2030s


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4. We’re transitioning from bureaucratic hierarchies to technology-driven networks @danberger | #HX2015 | 2015


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Content will be crowdsourced.


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Our industry will be embrace transparency.


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5. The sharing economy is not slowing down @danberger | #HX2015 | 2015


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Hotels will do mostly group business. @danberger | #HX2015 | 2015


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Everything planners need will be available on-demand.


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6. Everything is a function space for meetings and events @danberger | #HX2015 | 2015


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Meeting space will be more commoditized than ever.


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Events will mostly be indoors or under covered structures. @danberger | #HX2015 | 2015


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7. Every industry is consolidating @danberger | #HX2015 | 2015


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Meeting and event planning companies will begin consolidation. Source: IBISworld, USA Today


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8. Traditional education is losing significance, moving online, and becoming free @danberger | #HX2015 | 2015


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Workshops for exchanging knowledge will be the key component at meetings.


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Meeting planning will be a more organized, respected, and common practice.


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9. Business models are changing to due to increased competition @danberger | #HX2015 | 2015


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Event software will be free.


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There will be a subscription model for events.


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10. Technology is seamlessly integrating into our lives @danberger | #HX2015 | 2015


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Networks at meetings and events will be a target for hackers.


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Rooms will be setup automatically with robots.


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Connecting | Q&A email: dan@socialtables.com twitter: @danberger if you give me your card, I can send you the slides! @danberger | #HX2015 | 2015


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