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Atomize Your Content: How to Make More Content With Less Effort

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Atomize Your Content: How to Make More Content With Less Effort Hana Abaza VP Marketing, Uberflip @hanaabaza @Uberflip @HanaAbaza @JayBaer #uberwebinar Jay Baer President, Convince & Convert @jaybaer


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WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J) @Uberflip @HanaAbaza @JayBaer #uberwebinar


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WE WILL SEND THE RECORDING. Questions? We’ve got answers! (At the end of the webinar J) Join in on @Uberflip @HanaAbaza @JayBaer #uberwebinar


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STICK AROUND FOR A DEMO @Uberflip @HanaAbaza @JayBaer #uberwebinar


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About Uberflip We help marketers create, manage and optimize the content experience – no IT required! Power your content library, resource center, blog and more. @Uberflip @HanaAbaza @JayBaer #uberwebinar


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About Jay Baer! @Uberflip @HanaAbaza @JayBaer #uberwebinar


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More Content Than Ever §  69% of B2C content marketers are making more content this year §  70% of B2B content marketers are making more content this year §  Most of that content will not be a home run @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Content Atomization Is… Taking a strong content marketing platform or theme and executing it in many, strategically sound ways @Uberflip @HanaAbaza @JayBaer #uberwebinar


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3 Reasons Atomization Isn’t Optional @Uberflip @HanaAbaza @JayBaer §  Atomization is resource efficient §  Atomization helps win the relevancy wars §  Atomization includes built in amplification and lead generation options #uberwebinar


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Atomization Magically Creates Resources for the Busy Marketer! @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Content Type 1 In-depth §  High production value §  Expensive and time-consuming to produce §  Hefty, definitive content §  BRICKS §  Intended to be shared, saved, kept @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Examples of §  Podcast series Video series §  eBook §  Mobile app §  @Uberflip @HanaAbaza @JayBaer Webinar §  BRICKS §  Slideshare presentation #uberwebinar


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Content Type 2 §  Routine production value Inexpensive and fast to produce §  Lightweight content (like a blog post) §  @Uberflip @HanaAbaza @JayBaer Concise §  FEATHERS §  Intended to be disposable #uberwebinar


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Examples of §  Guest post Podcast episode §  Infographic §  Social media content §  @Uberflip @HanaAbaza @JayBaer Blog post §  FEATHERS §  Short-form video #uberwebinar


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Tie Bricks and Feathers Together §  The 8x1 rule §  Make feathers from bricks §  Create bricks from feathers @Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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Uberflip Takes Feathers And Turns Them Into Bricks! @Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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We Tell Ourselves the Same Lie “My customers are too busy to pay attention to my content” @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Relevancy Magically Creates Time §  85% of our online time is spent on 15 sites or fewer §  People go to your website for a very specific purpose that is typically mid-funnel @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Relevancy Magically Creates Time §  You need to fish where the fish are – especially at the top of the funnel §  You must become a digital dandelion @Uberflip @HanaAbaza @JayBaer #uberwebinar


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The more places and formats your content exists the better chance you have of it being consumed. @Uberflip @HanaAbaza @JayBaer #uberwebinar


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Venue 1 Venue 5 Venue 3 Home Base or Hub Venue 4 Venue 2 @Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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One Piece of Content, 10 Executions §  Multiple opportunities for amplification §  Multiple opportunities for lead generation @Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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@Uberflip @HanaAbaza @JayBaer #uberwebinar


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QUESTION TIME! Hana Abaza VP Marketing, Uberflip @hanaabaza Jay Baer President, Convince & Convert @JayBaer hub.uberflip.com @Uberflip @HanaAbaza @JayBaer #uberwebinar


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F do t o B o e d ce sdter i u h w o kr erae h i n c s p re db 7 % wt c ne t o t e la y 1 i o tn. h R A C S SU E D A E T DY


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