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4 Content Marketing Challenges in 2016

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4 Content Marketing Challenges in 2016 Robert Katai


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ers Content Marketing Stats 76% 38% 49% of marketers are increasing investment in content marketing of marketers publish content weekly or more often. of companies have an executive who is directly responsible for an overall content marketing strategy


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Content Creation Stats 25% 76% 82% of marketers don’t outsource any content creation. of B2B marketers will create more content in 2016 versus 2015. of marketers curate content.


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2016 will be an eresting int year


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but the BIGG EST challenge will be


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Create Less Content With More Impact Robert Rose, CMI Chief Strategy Officer


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Content Marketing Challenges in 2016


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1 When there’s too much CONTENT


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Don’t kill the FIRE with too much firewood! Fire needs OXYGEN to burn!


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2 When there’s too much MARKETING


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Don’t let a ROBOT do the part that a HUMAN could do 100 times better


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3 EVERYWHERE and NOWHERE


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desires language each PLATFORM has needs its own AUDIENCE


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4 What Content Is Best Audio Video Text


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There is no right answer here. Only good questions...


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Where is your AUDIENCE? What is your STRATEGY? What is your PURPOSE? What are you BEST AT?


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Conclusion


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Start Doing Stop Talking


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www.robertkatai.com Visual Marketer Brand Evangelist Bannersnack @katairobi


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