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4 Content Marketing Challenges in 2016 Robert Katai
ers Content Marketing Stats 76% 38% 49% of marketers are increasing investment in content marketing of marketers publish content weekly or more often. of companies have an executive who is directly responsible for an overall content marketing strategy
Content Creation Stats 25% 76% 82% of marketers don’t outsource any content creation. of B2B marketers will create more content in 2016 versus 2015. of marketers curate content.
2016 will be an eresting int year
but the BIGG EST challenge will be
Create Less Content With More Impact Robert Rose, CMI Chief Strategy Ofﬁcer
Content Marketing Challenges in 2016
1 When there’s too much CONTENT
Don’t kill the FIRE with too much ﬁrewood! Fire needs OXYGEN to burn!
2 When there’s too much MARKETING
Don’t let a ROBOT do the part that a HUMAN could do 100 times better
3 EVERYWHERE and NOWHERE
desires language each PLATFORM has needs its own AUDIENCE
4 What Content Is Best Audio Video Text
There is no right answer here. Only good questions...
Where is your AUDIENCE? What is your STRATEGY? What is your PURPOSE? What are you BEST AT?
Start Doing Stop Talking
www.robertkatai.com Visual Marketer Brand Evangelist Bannersnack @katairobi