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why you need an editorial calendar and how to create one Amanda Nagy @amandacnagy #MNBlogCon
hi i’m amanda • Managing Editor for Anytime Fitness blog for 5 years • Currently: Graphic designer at Anytime Fitness
why do you need an editorial calendar?
#1 to help grow your blog/content
#2 Creates consistency
#3 easily create partnerships
#4 engage, build, and improve your audience
#5 quality of content usually improves
how to create a kick-ass editorial calendar
4 steps to building your editorial calendar research + planning goals strategy plan + calendar
research/planning • Target audience • Content types (article, videos, photos) • Social channels • Blogging frequency
research/planning • Resources: • Target audience discovery article • Use Google analytics to discover your best content • • Reporting > Behavior > Site Content > All Pages Research other editorial calendars: • Martha Stewart • Southern Hospitality • Live Naturally
Goals • What do you want to accomplish with your blog? • Set attainable goals • Also set weekly and monthly goals • Examples of annual blogging goals: • Increase blog views by 20% in 2016 • Partner with 2 brands in 2016 • Earn $1,000 from my blog by Quarter 2 • Increase email subscribers from 1,000 to 2,500 in 2016 • Guest post on 3 blogs in Quarter 1
strategy • What approaches will you take to reach your goal? • Example • If you want to…Increase email subscribers from 1,000 to 2,500 in 2016…how will you go about doing that? • Create a special piece of content (ebook, worksheet, etc.) to gain subscribers • Install a pop-up sign in screen • Include calls to action on each blog post to sign up for newsletter
Create • Document your categories/themes • • Add in your important dates • • This should be limited to 2-4 main themed categories Include holidays, industry dates, conferences, travel… anything that is potentially important to you and your audience Start with Q1 and add in ideas for monthly themes based on your main themes.
resources • Editorial Calendar Wordpress Plugins • Coschedule - Paid • Editorial Calendar - Free • Google Spreadhseet - Free • Content Marketing Strategy Checklist Editorial Calendar Printable Worksheet http:/ /bit.ly/20TbTHj Coschedule Blog • • Amanda Nagy @amandacnagy #MNBlogCon lemonandlapis.com
resources • Stock Photography resources • https:/ /stock.tookapic.com/ • https:/ /unsplash.com/ • http:/ /deathtothestockphoto.com/ • https:/ /www.pexels.com/ • http:/ /negativespace.co/ • https:/ /www.pixelsquid.com/stock-images/free • http:/ /www.sitebuilderreport.com/stock-up