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THE LOST ART OF SOCIAL LISTENING

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THE LOST ART OF SOCIAL LISTENING How to create a social media listening strategy + 5 tools to put it into action


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Hello, I’m Nicholas


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bit.ly/art-of-listening


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What are we really doing?


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Making things people want beats making people want things John Willshire


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Something we make Something people need


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It all starts with listening


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Why do businesses fail with social media?


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Too much push, not enough pull


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Running on autopilot


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Trying to be everywhere, and ending up nowhere


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Chasing (the wrong) numbers


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Giving up too soon


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So, what should you do?


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Dive in and start listening


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Find your target audience


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Filter out the noise


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Identify the influencers


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Look for the trends


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Oh, and remember…


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Your audience doesn’t care about you


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Your audaince cares about what you can do for them


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Store 1GB of MP3 files on the hard drive 1,000 songs in your pocket


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5 tools to make you an awesome listener


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hootsuite.com


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mention.com


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hotjar.com


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buzzsumo.com


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feedly.com


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And two more bonus tools…


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Phone and email (yes, really)


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The $10,000 tweet


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earnworthy.com/book


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@nscalice nicholas@earnworthy.com


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