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THE LOST ART OF SOCIAL LISTENING How to create a social media listening strategy + 5 tools to put it into action
Hello, I’m Nicholas
What are we really doing?
Making things people want beats making people want things John Willshire
Something we make Something people need
It all starts with listening
Why do businesses fail with social media?
Too much push, not enough pull
Running on autopilot
Trying to be everywhere, and ending up nowhere
Chasing (the wrong) numbers
Giving up too soon
So, what should you do?
Dive in and start listening
Find your target audience
Filter out the noise
Identify the influencers
Look for the trends
Oh, and remember…
Your audience doesn’t care about you
Your audaince cares about what you can do for them
Store 1GB of MP3 files on the hard drive 1,000 songs in your pocket
5 tools to make you an awesome listener
And two more bonus tools…
Phone and email (yes, really)
The $10,000 tweet