Guide to Mobile Retail Technology

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GUIDE TO MOBILE RETAIL TECHNOLOGY Mobile technology is already widely used in retail environments… by customers. 75% of customers bring mobile devices into stores and have already researched products online1 90% of marketing leaders expect by 2017, the way retailers handle customer interactions will be a primary differentiator2 See how mobile technology enhances retail environments - and promotes more profitable sales! Tablets and Smartphones By 2017, mobile point-of-sale terminals are projected to reach 46% market penetration.3 2014 2015 2016 2017 Applications: Benefits: Quick, on-the-spot check out Real-time inventory checks In-store ordering Set up points-of-sale throughout stores Access inventory information from anywhere Secure transactions for self-employed retailers More efficient dining experiences Enable mobile sales for microbusinesses Provide table-side and table-top ordering for customers Digital Displays Nearly 1 in 5 of those who have seen an ad via digital signage have made an unplanned purchase after seeing an item featured on a screen.4 Applications: Benefits: Customer engagement SALE 40% OFF ORDER Enable in-store ordering from interactive touchscreens Consistent visual experience from web to store Sale/product promotion Present dynamic and timely promotional content Easy real-time updates Lower printing costs Stream performances in theatre lobbies, stadiums, arenas, etc. Digitize menu boards to highlight daily specials Document Management and Multifunction Printers Applications: Benefits: More manager time on the sales floor Protected and organized customer information Monitor sales, inventory and human resources from anywhere Digitize, transmit and safeguard printed records and receipts Up-to-date and on-brand advertising, promotions and tags PRINTING RECEIPT PRINT Produce promotional materials on-site Print receipts and customized brochures Samsung Knows Retail Samsung Business empowers IT pros to reach new levels of customer engagement in retail environments with a diverse portfolio of endpoint devices, from Samsung Galaxy tablets and smartphones secured by Samsung KNOX™ technology5, to digital signage, to multifunction printers and beyond. What can Samsung Business do for your retail environment? Download the eBook Footnotes: Twitter: @SamsungBizUSA Blog: insights.samsung.com 1. “75% of store shoppers use their mobile devices in-store,” Internet Retailer, April 2015. https://www.internetretailer.com/2015/04/09/75-store-shoppers-use-their-mobile-devices-store 2. “Key trends for retail technology in 2015: the rise of hyper-personalization,” techradar.pro, January 2015. http://www.techradar.com/us/news/world-of-tech/key-trends-for-retail-technology-in-2015the-rise-of-hyperpersonalisation-1281156 3. "Mobile Point of Sale Projected to Reach 46% Market Share in 2017," PaymentsSource, November 25, 2013. http://www.paymentssource.com/news/technology/mobile-point-of-sale-projected-to-reach-46-percent-marketshare-in-2017-3016146-1.html 4. In a study conducted by SignAd Network. Kisha Wilson, “Digital signage for wayfinding on the rise,” Digital Signage Today, July 28, 2015. http://www.digitalsignagetoday.com/blogs/digital-signage-for-wayfinding-on-the-rise/ 5. KNOX Workspace and other KNOX features may require additional licensing fee.

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