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The Ongoing Reinvention of Shopping

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Consumer retail trends 2015+ © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Investor @ MKS, Anthemis Entrepreneur @ 200ideas, Lift Swiss correspondent @ Wired UK 
 @laurenthaug hello@laurenthaug.com +41786966480 Weekly newsletter 
 http://goo.gl/O2Q9h2 © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Shopping trends 2015 online = offline © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 http://www.newlook.com/ 4


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“Walking through the doors is just like walking into our web site” Angela Ahrendts (former CEO of Burberry) © Laurent Haug 2015 5


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© Laurent Haug 2015 youtube.com/watch?v=fGaVFRzTTP4 6


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© Laurent Haug 2015 www.amazon.com/oc/dash-button 8 https://fresh.amazon.com/dash/


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© Laurent Haug 2015 www.amazon.com/oc/dash-button 9


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Shopping trends 2015 analytics © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 11


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“Type a quote here.” –Johnny Appleseed


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“Type a quote here.” –Johnny Appleseed


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NewsWatchTV
 https://www.youtube.com/watch?v=OSMBJN-Iq-4


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Now, you can avoid the wait and see the busiest times of the week at millions of places and businesses around the world directly from Google Search, tap on a business name and see how busy it gets throughout the day https://plus.google.com/+google/posts/QY1c97V25Tz © Laurent Haug 2015 15


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Shopping trends 2015 content integration © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 https://about.pinterest.com/en/buy-it-pinterest 17


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© Laurent Haug 2015 https://www.facebook.com/business/news/Discover-and-Buy-Products-on-Facebook-Test 18


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© Laurent Haug 2015 http://shop.harpersbazaar.com/ 19


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© Laurent Haug 2015 https://thetake.com 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Shopping trends 2015 vertically integrated retail © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 23


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© Laurent Haug 2015 https://www.dollarshaveclub.com 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 https://casper.com 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 https://www.warbyparker.com 26


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© Laurent Haug 2015 https://www.warbyparker.com 27


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Why is vertical integration interesting? Unique product lines = no competing with Amazon Better prices and margins © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Shopping trends 2015 new entry points © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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“Type a quote here.” –Johnny Appleseed © Laurent Haug 2015 http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/ 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 www.lookup.to (disclaimer: a MKS AI investments) 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 http://social.techcrunch.com/2015/09/01/agentq-launch/ 25 Sept 2015 - Next Hamburg


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Shopping trends 2015 automation © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Data shows that Amazon has changed the price of the top Bible in a Google search for “Amazon Bible” more than 100 times since May 2010, according to price-tracking site Camelcamelcamel. http://qz.com/327835/amazon-dynamic-pricing-changed-the-price-of-the-bible-over-100-times-in-five-years/


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© Laurent Haug 2015 https://paribus.co/ 38


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The robot performs a detailed inventory check, identifying each item on the shelves, and alerting employees if stock is low or if an item has been misplaced. http://mashable.com/2012/06/29/carnegie-mellon-robot-andyvision/ © Laurent Haug 2015 39


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Amazon just got permission from the FAA to start testing its delivery drones in the US http://www.theverge.com/2015/3/19/8259881/amazon-prime-air-delivery-drone-faa-permission


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Shopping trends 2015 transparency © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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© Laurent Haug 2015 ShopGenius 43


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© Laurent Haug 2015 http://www.avoidplugin.com/ 44


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“Type a quote here.” –Johnny Appleseed


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Shopping trends 2015 re-humanization © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Woman attacked by robot vacuum cleaner in South Korea © Laurent Haug 2015 http://thedailywh.at/2015/02/wtf-day-woman-attacked-robot-vacuum-cleaner-south-korea/ 47


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Costco has experimented with selfservice checkouts, but the CEO says he’s now removing them because employees do the work more efficiently. © Laurent Haug 2015 48


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© Laurent Haug 2015 https://www.enjoy.com/pages/home-att 49


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© Laurent Haug 2015 50


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© Laurent Haug 2015 http://bookindy.com/ 51


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/ consumer retail trends 2015 Online = offline Analytics Content integration Vertically integrated retail New entry points Automation Transparency Re-humanization © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Disclaimer: it’s only the beginning © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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Projected digital transformation by industry by 2020 © Laurent Haug 2015 http://www.bain.com/publications/articles/leading-a-digical-transformation.aspx 25 Sept 2015 - Next Hamburg


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@laurenthaug hello@laurenthaug.com +41786966480 Weekly newsletter 
 http://goo.gl/O2Q9h2 © Laurent Haug 2015 25 Sept 2015 - Next Hamburg


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