'

The State of Digital Video

Понравилась презентация – покажи это...





Слайд 0

State of Digital Video in 2015 Ryan M. Pamplin VP, Digital Evangelist @RyanPamplin


Слайд 1

About Extreme Reach 100 of the top 100 Ad Age Brands use Extreme Reach @RyanPamplin


Слайд 2

Television 9 out of 10 TV Ads @RyanPamplin


Слайд 3

Talent $1.2 Billion Paid in 2014 @RyanPamplin


Слайд 4

Digital Video Most Sophisticated Measurement @RyanPamplin


Слайд 5


Слайд 6

Daily Time Spent with Major Media by US Adults 2010 2014 1 6 1 6 5.46 5 5 4.28 3 HOURS HOURS 4.24 3.11 3 2 2 0 0 DIGITAL Source: eMarketer @RyanPamplin TV DIGITAL TV


Слайд 7

Digital Video Trends !  !  !  @RyanPamplin 1.4 million new households were created in 2014 and only 140,000 subscribed to cable. 69% of all mobile ad revenue in 2014 went to Facebook. In April 2015 Facebook said its users now watch 4 billion videos on its service every day. 75% of the video views are happening on mobile devices.


Слайд 8

Digital Video Trends !  !  @RyanPamplin In May 2015 Verizon bought AOL for $4.4 billion to take a "significant step in building digital and video platforms to drive future growth.” In July, AT&T closed its $49 billion acquisition of DirecTV, making AT&T the largest pay TV provider, with more than 26 million subs.


Слайд 9

Is the death of Flash going to hurt? will no longer auto-play Flash powered in-banner video or Chrome !  rich media banners. Instead, the ads will load in a paused state. A play button will appear over the ads. !  @RyanPamplin For real digital video (pre-roll, in-stream, etc.), this change will have little impact today. In the long run, it pushes our industry forward towards better, more efficient, unified, and secure technology built into every modern browser and device from your desktop, phone, tablet, game console, and even many smart TV devices.


Слайд 10

Non-Viewable In-Stream Impressions: 42.22% @RyanPamplin


Слайд 11

Non-Viewable Impressions by Media Vendor Type 59% PERCENT NON-VIEWABLE 47% 46.34% 37.91% 35% 24% 12% 0% Direct Publishers @RyanPamplin Inventory Aggregators


Слайд 12

In-Stream THE FOLD THE FOLD


Слайд 13

In-Banner THE FOLD THE FOLD


Слайд 14

Video Player Size Standard Size — 853 x 480 IAB Minimum Recommended Size — 400 x 300 In-Banner Size — 300 x 250


Слайд 15

In-Stream Ads Delivered In-Banner: 17.7% @RyanPamplin


Слайд 16

In-Banner Delivery by Media Vendor Type 26% 20.6% PERCENT IN-BANNER 21% 16% 11.96% 11% 5% 0% Direct Publishers @RyanPamplin Inventory Aggregators


Слайд 17

Non-Viewable Impressions In-Banner Robotic Traffic Unsafe Environments @RyanPamplin


Слайд 18

Top Consumer Issues with Digital Ads @RyanPamplin Of the seven choices, nearly 1 in 3 chose “frequency” as their top issue.


Слайд 19

#1 Frequency (Same Ad Seen Too Often) Cause: Unlike TV, most digital video campaigns only include one video ad. @RyanPamplin


Слайд 20

#2 Relevance (Wrong Audience for Product or Message) Cause: Often the result of inaccurate targeting or messaging that doesn’t resonate. Can also occur when ads are placed through site aggregators that may not reach the intended audience accurately. @RyanPamplin


Слайд 21

#3 A / V Quality (Distorted or Low Resolution Video, Poor Audio, etc.) Cause: The video file is transcoded too many times or transcoded incorrectly. And there’s a lack of quality control throughout the digital workflow, which is often unnecessarily complex. @RyanPamplin


Слайд 22

Ryan’s Digital Predictions !  Time spent with mobile video will overtake desktop by 2016 !  Digital video will surpass time spent with traditional TV by 2020 !  !  @RyanPamplin Virtual Reality will become a widespread entertainment platform by 2017, led by the Sony Morpheus, Oculus Rift, and Valve HTC Vive The majority of users will utilize AdBlocking software on desktop


Слайд 23

Takeaway Points •  Use accredited third party measurement tools to measure everything you possibly can •  Optimize your digital video ads out of in-banner, bot, and other garbage inventory •  Write terms into your IOs to hold media vendors accountable @RyanPamplin


Слайд 24

I eat, sleep, and breathe digital video... Questions? Ryan M. Pamplin VP, Digital Evangelist RPamplin@ExtremeReach.com @RyanPamplin


Слайд 25


×

HTML:





Ссылка: