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Using Marketing Technology to Save Lives

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Building Meaningful Relationships, Faster. Jeremy Waite Head of Digital Strategy, EMEA @JeremyWaite Jeremy.Waite@Salesforce.com


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Celebrating 15 Years of Giving Back 1.1M + $100M Grants Model adopted by: + 26,000 Service Hours 1-1-1 Nonprofit Organizations sharethemodel.org 1% Time 1% Equity 1% Product


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Helping Your Customers Love You “Creating More Value Than We Capture”.


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“ COMPANIES ARE NO LONGER COMPETING AGAINST EACH OTHER, THEY ARE COMPETING AGAINST SPEED. ” MARCBENIOFF


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Monitoring Customer Journeys Building A Customer Company in Real-Time Real-Time Events Compute The Perfect Response 10111011000100011111010 01010101011000010010110 11100010000100010001101 11011000100011111010010 10101011000010010110111 00010000100010001101110 11000100011111010010101 01011000010010110111000 10000100010001 Analyse Rich Contextual Data Deliver The Precise action Proactively and In Context


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Customers Are On A Journey “90% of the consumer buying journey now crosses 5 channels”. Google


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“ MARKETING IS NO LONGER ABOUT THE STUFF YOU MAKE STORIES YOU TELL.” BUT THE SETHGODIN


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We Need To Build Meaningful Relationships. Faster. UNKNOWN KNOWN 1 : Many Marketing 1 : 1 Customer Journeys


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WHO • WHAT • WHY • WHERE • WHEN


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69,444 20,000 28,936 1,388 5,787 9,838 LIKES / SECOND LIKES / SECOND TWEETS / SECOND NEW SONGS / DAY CYBER ATTACKS / SECOND SWIPES / SECOND


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There’s No Such Thing As… @Scobleizer #BigData


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Monitoring Customer Journeys Volume. Velocity. Variety. Veracity… 5B Smartphones by 2017 Purchase Customer 2.5 Social Connected Quintillion bytes of data every day 550M+ Social Networks, Blogs & Forums (inc. Dark)


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“ INFORMATION IS POWERFUL... BUT IT IS HOW WE USE IT THAT WILL DEFINE US. ” AVINASHKAUSHIK


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•  8,000 Data Points / Second per Bed •  A 20 Bed ICU Is Responsible For 9.3m Decisions / Year


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1% à £200m


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“ TECHNOLOGY IS NOTHING. WHAT’S IMPORTANT IS THAT YOU HAVE FAITH IN PEOPLE, THAT THEY’RE BASICALLY GOOD AND SMART, AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING WONDERFUL WITH THEM. STEVEJOBS ”


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@HackingData


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One Sentence Business Model I’m going to do to make , better, as measured by , and is worth . Created by @JeremyWaite


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thank y u @JEREMYWAITE | @SALESFORCE


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