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Meet the Influencers: Web Summit 2015

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MEET THE INFLUENCERS: WEB SUMMIT 2015


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INTRODUCTION Eastwick was on ground in Dublin, Ireland for this year’s Web Summit, recently coined by technology fans as “the best technology conference on the planet.” In just four years, Web Summit has grown from 400 attendees to more than 30,000 from 110+ counties representing a vast array of companies from Fortune 500s to start ups. With a fantastic line up of speakers across 21 summits including startups, investors, CEOs and marketing pros, the conference can be overwhelming, so doing research ahead of time and knowing where to focus will bring greater value for you and your companies’ goals.


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METHODOLOGY As we prepared for Web Summit, we reviewed speaker lists of summits most relevant to our business and the work we do – Enterprise, Marketing, Content, HealthTech and Data – and analyzed them against the social influence of other speakers in their respective summits. We evaluated them by size of audience, level of engagement, and relevance to the summit topics using Traackr, an influencer marketing platform. We also tracked their likes and retweet ratios using Riffle. Knowing this information allowed us to better identify the “who’s who” at Web Summit within the context of social networks. Here’s what we found.


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ENTERPRISE WEB SUMMIT 2015 SOCIAL INFLUENCERS 1 2 3 4 5 This year’s Enterprise summit brings together 60 speakers across 4 tracks. Here are the most socially influential speakers to follow: MEAGEN EISENBERG 4.8K Followers .7/Tweet 1.2/Favorite Chief Marketing Officer, MongoDB | @meisenberg Sharing best practices on B2B and B2C marketing, marketing tech and demand gen. Tech start-up advisor. Growth hacker. Exec Mom of 3. RAGY THOMAS 35.1K Followers 1.5/Tweet 1.7/Favorite Founder & CEO, Sprinklr | @ragythomas Social Media / Email Marketer. Founder & CEO: Sprinklr, Ex-President Epsilon Interactive. LinkedIn:ragythomas PHIL LIBIN 28.4K Followers 9.2/Tweet 18/Favorite Co-Founder & Executive Chairman, Evernote | @plibin Partner at General Catalyst. Co-founder and Executive Chairman of Evernote. Eyewear enthusiast. RYAN SMITH 2.5K Followers 6.6/Tweet 15/Favorite Founder, Qualtrics Survey Software | @RyanQualtrics Co-founder & CEO @Qualtrics: Opportunist, BYU loyalist, Golfer, Hoops, 4 little ninjas, and 1 amazing wife. #gocougs SCOTT CHACON 14K Followers 8/Tweet 10/Favorite CIO, GitHub | @chacon Classy Gentleman GitHubber, open source developer, Git evangelist, writer, world traveler, father, husband, cat rescuer, baby signer and gorilla tamer.


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DATA WEB SUMMIT 2015 SOCIAL INFLUENCERS 1 2 3 4 5 This year’s Data summit brings together 10 speakers across 4 tracks. Here are the most socially influential speakers to follow: ALISTAIR CROLL 19K Followers 2.8/Tweet 4.6/Favorite Founder, Solve For Interesting | @acroll Writer, speaker, startups. Big Data, fintech, business. Strata, Next:Money, Startupfest, Bitnorth. @leananalytics and @tiltmill. Badgering and rating the world. VITALY GORDON 811 Followers .7/Tweet 2.1/Favorite Director, Data Science, Salesforce | @BidDataSc Data Werewolf @Salesforce. Write about data, science, economics and education. MICHAEL E. DRISCOLL 14K Followers 11/Tweet 15/Favorite Co-Founder, CEO, Metamarkets | @medriscoll Founder + CEO @Metamarkets. Investor @DCVC. I <3 data, analytics, & visualization. MIKE CONOVER 1.2K Followers .3/Tweet 1.2/Favorite Staff Data Scientist, LinkedIn | @vagabondjack Network analysis, machine learning & information visualization. Data Science @ LinkedIn, Lecturer at Berkeley. OM MALIK 1.5M Followers 7/Tweet 11/Favorite Founder, Gigaom | @om Partner, True Ventures. Founder, Gigaom. I love possibilities, I believe in people & imagineering. More @ http://om.co & https://www.storehouse.co/om


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HEALTHTECH WEB SUMMIT 2015 SOCIAL INFLUENCERS 1 2 3 4 5 This year’s HealthTech summit brings together 35 speakers across 5 tracks. Here are the most socially influential speakers to follow: OREN FRANK 2K Followers .4/Tweet .8/Favorite Co-Founder and CEO, talkspace | @orenfrank Co-Founder & CEO at Talkspace; We're making therapy available and affordable for all. #therapy #depression #startup #healthcare #CEO #psychology #talkspace BILL EVANS 8.5K Followers 0/Tweet .1/Favorite Chief Marketing Officer - Watson Health, IBM | @OhNoItsMrBill Chief Marketing Officer - IBM Watson Health. Tweets/Opinions are my own. KEGAN SCHOUWENBURG 2.1K Followers .8/Tweet 2.9/Favorite CEO + Co-Founder, Sols | @Kegan3D Founder + CEO @wearsols | Former @shapeways | Inc 30 Under 30 | Forbes 30 Under 30 | 3DP Speaker | Carnivorous Plants | SciFi BRAD BROOKS 474 Followers .3/Tweet .5/Favorite Founder, Qualtrics Survey Software | @tigertexter Tireless and Wireless @TigerText CEO and @Whisper Co-founder. DAVID EAGLEMAN 25.3K Followers 14/Tweet 17/Favorite Neuroscientist, Baylor College of Medicine | @davideagleman Neuroscientist, New York Times bestselling author, Guggenheim Fellow. Writer & Presenter of THE BRAIN, airing Oct 14 - Nov 18: http://pbs.org/thebrain


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MARKETING WEB SUMMIT 2015 SOCIAL INFLUENCERS 1 2 3 4 5 This year’s Marketing summit brings together 100 speakers across 6 tracks. Here are the most socially influential speakers to follow: BENEDICT EVANS 93.7K Followers 36/Tweet 65/Favorite 'Partner', Andreessen Horowitz | @BenedictEvans Tech, mobile & media. Trying to work out what's going on, and what happens next. VC @a16z THOMAS CRAMPTON 12K Followers 1.2/Tweet 1.6/Favorite Global Managing Director, Social@Ogilvy | @thomascrampton Global managing director of Social@Ogilvy at Ogilvy & Mather. All views, posts and opinions shared here are my own. SAMANTHA BARRY 6.1K Followers 3/Tweet 4.5/Favorite Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry Head of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews SRIRAM KRISHNAN 8.7 Followers 8.6/Tweet 17/Favorite Mobile monetization, Facebook | @sriramk Mobile products @Facebook. Trophy husband to @aarthir. More at http://sriramk.com BILL WISE 8.5K Followers 2.8/Tweet 4.4/Favorite CEO, Mediaocean | @billwise CEO of @TeamMediaocean, Believes in applying passion with calculated risk-taking...


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CONTENT WEB SUMMIT 2015 SOCIAL INFLUENCERS 1 2 3 4 5 This year’s Content summit brings together 60 speakers across 6 tracks. Here are the most socially influential speakers to follow: CARLA ZANONI 6.2K Followers .7/Tweet 1.3/Favorite Executive Emerging Media Editor, The Wall Street Journal | @carlazanoni Journo @WSJ head global audience development, social, SEO, newsroom data, + emerging media B4 @DNAinfo B4 that ¡Argentina! On @ShortyAwards nomination board. CHASE JARVIS 323K Followers 9.2/Tweet 28/Favorite Co-Founder, CreativeLive.com | @chasejarvis Maniac Photographer Director SAMANTHA BARRY 6.1K Followers 3/Tweet 4.5/Favorite Head of Social Media/Sr Director of Strategy, CNN | @samanthabarry Head of Social Media @CNN & Senior Director of Strategy. Based in NYC. Previously @BBC http://www.instagram.com/sammybarrynews STEVE RUBEL 91K Followers 2.8/Tweet 2.3/Favorite Chief Content Strategist, Edelman | @steverubel Chief Content Strategist for Edelman (@EdelmanPR), host of the Content Convergence podcast (@CBSRadio @PlayIt) and avid sports fan. JONATHAN ABRAMS 15.4K Followers Advisor, AngelList | @abrams Founder & CEO of @Nuzzel 1.7/Tweet 5.2/Favorite


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ABOUT EASTWICK Eastwick is a tech-focused communications agency with offices in San Francisco, Silicon Valley, and New York. We bring together research, PR, content marketing, digital marketing, creative services, and analytics to help some of the world’s biggest technology brands – and emerging leaders – build high-impact communications strategies. Follow us to stay up-to-date on the latest news and insights from our team or connect with us to discuss your next campaign: www.eastwick.com info@eastwick.com @eastwickcom


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