Понравилась презентация – покажи это...
SOCIAL ‘MEDIA’: NEWS DISTRIBUTION + CONSUMPTION Ben Rubenstein Tufts University EXP-50
“ “Society doesn’t need newspapers. What we need is journalism.” Clay Shirky
TRADITIONAL ETHICS OF JOURNALISM Accuracy Proportionality/Fairness Transparency Independence
WHAT JOURNALISTIC INSTITUTIONS PROVIDE Credibility/authority Access Tough questions (speak truth to power) Money (for investigations)
CURRENT STATUS: UNCERTAIN Ad revenue decline - Vast inventory = lower value - Craigslist (classifieds) Free access to news online Democratization of publishing Business responses: Paywalls, rebundling, individual subscriptions, content archives...
SOCIAL NEWSGATHERING Direct channel to the public Increased transparency Conversation research New tools
SPEED AND STYLE FIRST
CURATION/AGGREGATION Existing content gets redistributed Stealing or ‘curation’?
SOCIAL MEDIA: THE NEW PAPER?
THE FORMER AUDIENCE "We’re seeing the rise of the heavy-duty blogger, web site creator, mailing list owner, or SMS gadfly... who is becoming a key source of news for others." - Dan Gillmor
THE ACTIVE AUDIENCE “There’s a new balance of power between you and us.” Traditional news orgs being challenged by… ● Blogs and citizen journalists (‘mass amateurization’) ● Sources going direct
“NOT ENOUGH AND TOO MUCH INFORMATION” ● False info spreads quickly ● Exposure breeds (bad) content ● Where/who are the gatekeepers? “The internet means you don’t have to convince anyone else that something is a good idea before trying it.”
“ As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches. Godwin’s Law
“ What we’re seeing is more a passing of the torch from human gatekeepers to algorithmic ones. Eli Pariser
THE FILTER BUBBLE “[Writing provides] not truth, but only the semblance of truth.” Socrates