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Social 'Media': News Distribution + Consumption in the Interactive Age

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SOCIAL ‘MEDIA’: NEWS DISTRIBUTION + CONSUMPTION Ben Rubenstein Tufts University EXP-50


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“ “Society doesn’t need newspapers. What we need is journalism.” Clay Shirky


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TRADITIONAL ETHICS OF JOURNALISM Accuracy Proportionality/Fairness Transparency Independence


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WHAT JOURNALISTIC INSTITUTIONS PROVIDE Credibility/authority Access Tough questions (speak truth to power) Money (for investigations)


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CURRENT STATUS: UNCERTAIN Ad revenue decline - Vast inventory = lower value - Craigslist (classifieds) Free access to news online Democratization of publishing Business responses: Paywalls, rebundling, individual subscriptions, content archives...


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SOCIAL NEWSGATHERING Direct channel to the public Increased transparency Conversation research New tools


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SOCIAL NEWSGATHERING


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SPEED AND STYLE FIRST


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HOT TAKES


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CURATION/AGGREGATION Existing content gets redistributed Stealing or ‘curation’?


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SOCIAL MEDIA: THE NEW PAPER?


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THE FORMER AUDIENCE "We’re seeing the rise of the heavy-duty blogger, web site creator, mailing list owner, or SMS gadfly... who is becoming a key source of news for others." - Dan Gillmor


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THE ACTIVE AUDIENCE “There’s a new balance of power between you and us.” Traditional news orgs being challenged by… ● Blogs and citizen journalists (‘mass amateurization’) ● Sources going direct


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CITIZEN JOURNALISM


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CITIZEN JOURNALISM


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CITIZEN JOURNALISM


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“NOT ENOUGH AND TOO MUCH INFORMATION” ● False info spreads quickly ● Exposure breeds (bad) content ● Where/who are the gatekeepers? “The internet means you don’t have to convince anyone else that something is a good idea before trying it.”


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CITIZEN COMMENTARY


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CITIZEN COMMENTARY


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CITIZEN COMMENTARY


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“ As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches. Godwin’s Law


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Break


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“ What we’re seeing is more a passing of the torch from human gatekeepers to algorithmic ones. Eli Pariser


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THE FILTER BUBBLE “[Writing provides] not truth, but only the semblance of truth.” Socrates


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GOOGLE PAGERANK


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