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Amberly RundellDigital Marketing StrategistDigital Marketing Strategist
What will you learn? 1. Why use Instagram? 2. How to optimize your profile 3. How to spy on your competitors 4. How to create engaging content ideas 5. How to tag your location 6. How to get more followers 7. My favorite tools, tips and more!
Petrafisher.com Why Use Instagram? 1
Instagram Statistics 400 million users 49% male / 51% female 53% of US adults 18-29 49% of US adults use it daily 34% of US teens and millennial (14-34) Source: expandedramblings.com http://expandedramblings.com/
Optimize Your Profile 2
Create Your Profile 1) Choose a username 2) Add your business logo 3) Add your bio – include your USP! 4) Add website link
Get Inspired! Study Your Competitors 3
Example Hashtags for Bed & Breakfasts #Bedandbreakfast #Bedandbreakfasts #bandb #Adirondackhotels #luxurybedandbreakfasts #boutiquebedandbreakfast #Adirondacks #hotels
Tagboard Favorite Tools!
Get Inspired! Share Great Content 4
Have you won any awards?
What makes your business unique? Do you sell unique products? Has your Executive Chef won numerous awards? Is your company available 24-7? Do you offer private yoga classes inside of your hotel rooms? Do you have customers that have been coming to you for 20+ years??
Pictures of Your Products
Product of the Month
Show How To Use Your Products
Show Off Your Customers User Generated Content
Show how your products are made
Give a Sneak Peek of an upcoming product or special new service you are providing
Use Real People Include REAL human faces they receive 38% more likes on average, and 32% more comments.
Promote a Sale
Promote an “Instagram Exclusive” Sale
Introduce Your Employees and their Roles
Wordswag Favorite Tools!
Promote Your Events
Happy Customers Source: www.socialmediaexaminer.com
Behind the Scenes“A day in the life” Show the Visual Journey of your Business
Showcase Employees at Work(and what they’re working on!)
Share User Generated Content
Give Advice/Tips – FAQ’s
Promote Local Events #FireCracker4 #Saratoga #HealthySaratoga
Memorable Quotes Source: sociallysorted.com.au
www.canva.com Favorite Tools
Storytelling Source: SusanChavez.com
Get Inspired! Tag Your Location 5
Tag Your Location Source: Wishpond.com
Get Inspired! Get More Fans 6
Use Hashtags #Sunsets #Adirondacks #SaranacLake #mountains #travel #UpstateNY #Honeymoonideas #LakePlacid
Business Partners Clients Members of the Chamber of Commerce News Channels Potential Business Clients Competitors Influencers in your market Follow the Followers of Influential people Follow Others
Add Social Media Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)
Add Icons to Your Website
Share on other channels
Get Inspired! Increase Engagement 7
Ask Questions Key takeaway: Be genuinely interested in your audience!
Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist
“ ” to Win Contest
Get Inspired! My Favorite Tools & Tips 8
Photo source: blog.onprenduncafe.com
www.canva.com Favorite Tools!
Easily Design Images
What will you learn? 1. Why use Twitter for business? 2. How to optimize your profile 3. How to spy on competitors 4. How to engaging content ideas 5. My favorite tools and tips
Why Should Your Business Be On Twitter? Powerful stat of users /demographic Brand & relationship management Drive Website traffic Reach users anytime, anywhere Spy on competitors
Twitter Statistics 500+ million users 85% of followers feel more connected with a small business after following them 42% of Twitter users use Twitter to learn about products and services
Optimize Your Profile 1
Optimize Your Profile
Spy on Competitors 2
Use the Twitter Search Bar #hotel #Marriott #Courtyard #luxuryhotels #hotelmarketing
Get Inspired! Share Great Content 3
What Should I Tweet? Blog posts E-books, whitepapers, case studies Videos Checklists Promotions, specials & deals Tips
Behind the Scenes
Be the Authority
Link to an “Irresistible” Lead Magnet
Get Inspired! Hashtags 4
Jump in the Conversation - Trending Topics
My favorite Tools & Tips 5
Hootsuite Favorite Tool!
Click to Tweet “Tweetables” Favorite Tools!
Success Stories https://business.twitter.com/success-stories
Key Takeaways Social Media is all about VISUAL STORYTELLING Pull back the curtains of your business Tell your brand story using images and videos Study others who are doing it right Social Media = Like, Know and Trust Capture moments Never stop exploring and testing
Homework Take out your notes again Try out 2 or 3 things you learned today!
Need help? Training and workshops 1:1 Consulting Social Media Strategy Management
Let’s Connect! @AmberlyOnline www.facebook.com/mannixmarketing www.mannixmarketing.com