Big Brand Secrets: How to Grow Your Business Using Instagram & Twitter

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Amberly Rundell Digital Marketing Strategist Digital Marketing Strategist

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What will you learn? 1. Why use Instagram? 2. How to optimize your profile 3. How to spy on your competitors 4. How to create engaging content ideas 5. How to tag your location 6. How to get more followers 7. My favorite tools, tips and more!

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Petrafisher.com Why Use Instagram? 1

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Instagram Statistics 400 million users 49% male / 51% female 53% of US adults 18-29 49% of US adults use it daily 34% of US teens and millennial (14-34) Source: expandedramblings.com http://expandedramblings.com/

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Optimize Your Profile 2

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Create Your Profile 1) Choose a username 2) Add your business logo 3) Add your bio – include your USP! 4) Add website link

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Get Inspired! Study Your Competitors 3

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Get Inspired!

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Example Hashtags for Bed & Breakfasts #Bedandbreakfast #Bedandbreakfasts #bandb #Adirondackhotels #luxurybedandbreakfasts #boutiquebedandbreakfast #Adirondacks #hotels

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Tagboard Favorite Tools!

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Get Inspired! Share Great Content 4

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Have you won any awards?

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What makes your business unique? Do you sell unique products? Has your Executive Chef won numerous awards? Is your company available 24-7? Do you offer private yoga classes inside of your hotel rooms? Do you have customers that have been coming to you for 20+ years??

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Pictures of Your Products

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Product of the Month

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Show How To Use Your Products

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Show Off Your Customers User Generated Content

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Show how your products are made

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Give a Sneak Peek of an upcoming product or special new service you are providing

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Use Real People Include REAL human faces they receive 38% more likes on average, and 32% more comments.

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Promote a Sale

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Promote an “Instagram Exclusive” Sale

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Introduce Your Employees and their Roles

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Wordswag Favorite Tools!

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Promote Your Events

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Happy Customers Source: www.socialmediaexaminer.com

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Powerful Statistics

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Behind the Scenes “A day in the life” Show the Visual Journey of your Business

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Showcase Employees at Work (and what they’re working on!)

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Share User Generated Content

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Give Advice/Tips – FAQ’s

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Promote Local Events #FireCracker4 #Saratoga #HealthySaratoga

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Memorable Quotes Source: sociallysorted.com.au

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www.canva.com Favorite Tools

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Storytelling Source: SusanChavez.com

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Get Inspired! Tag Your Location 5

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Tag Your Location Source: Wishpond.com

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Source: Wishpond.com

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Get Inspired! Get More Fans 6

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Use Hashtags #Sunsets #Adirondacks #SaranacLake #mountains #travel #UpstateNY #Honeymoonideas #LakePlacid

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Business Partners Clients Members of the Chamber of Commerce News Channels Potential Business Clients Competitors Influencers in your market Follow the Followers of Influential people Follow Others

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Add Social Media Links In Your Email Signature (If you don’t know how to do this, just Google “How to add email signatures to [AOL/Outlook/Gmail] email signature.)

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Add Icons to Your Website

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Share on other channels

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Get Inspired! Increase Engagement 7

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Ask Questions Key takeaway: Be genuinely interested in your audience!

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Comment Back To Followers Source: Dina Rodriguez – Hand Lettering Artist

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“ ” to Win Contest

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Source: Wishpond

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Get Inspired! My Favorite Tools & Tips 8

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Photo source: blog.onprenduncafe.com

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www.canva.com Favorite Tools!

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Easily Design Images

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Flipagram www.flipagram.com

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What will you learn? 1. Why use Twitter for business? 2. How to optimize your profile 3. How to spy on competitors 4. How to engaging content ideas 5. My favorite tools and tips

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Why Should Your Business Be On Twitter? Powerful stat of users /demographic Brand & relationship management Drive Website traffic Reach users anytime, anywhere Spy on competitors

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Twitter Statistics 500+ million users 85% of followers feel more connected with a small business after following them 42% of Twitter users use Twitter to learn about products and services 

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Optimize Your Profile 1

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Optimize Your Profile

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Spy on Competitors 2

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Use the Twitter Search Bar #hotel #Marriott #Courtyard #luxuryhotels #hotelmarketing

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Get Inspired! Share Great Content 3

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What Should I Tweet? Blog posts E-books, whitepapers, case studies Videos Checklists Promotions, specials & deals Tips

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Behind the Scenes

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Helpful Tips

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Be the Authority

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Link to an “Irresistible” Lead Magnet

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Get Inspired! Hashtags 4

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Jump in the Conversation - Trending Topics

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My favorite Tools & Tips 5

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Twitter Search

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Hootsuite Favorite Tool!

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Click to Tweet “Tweetables” Favorite Tools!

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Success Stories https://business.twitter.com/success-stories

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Key Takeaways Social Media is all about VISUAL STORYTELLING Pull back the curtains of your business Tell your brand story using images and videos Study others who are doing it right Social Media = Like, Know and Trust Capture moments Never stop exploring and testing

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Homework Take out your notes again Try out 2 or 3 things you learned today!

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Need help? Training and workshops 1:1 Consulting Social Media Strategy Management

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Let’s Connect! @AmberlyOnline www.facebook.com/mannixmarketing www.mannixmarketing.com

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