'

Mastering Digital Disruption in Retail

Понравилась презентация – покажи это...





Слайд 0

DIGITAL TRANSFORMATION IN 7 STEPS MASTERING DIGITAL DISRUPTION IN RETAIL BASED UPON THE DIGITAL TRANSFORMATION OF


Слайд 1

We are Duval Union Consulting, a consultancy company that helps companies master digital strategies and transformation. CLICK FOR MORE INFO MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 2

We wrote a book on Digital Transformation. BUY THE BOOK NOW MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 3

In this presentation we will show you how we helped Belgian retailer Torfs master digital disruption. PLEASE NOTE THAT ALL INDICATIONS ARE FICTIONAL MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 4

DIGITAL IS TRANSFORMING THE WORLD Torfs is a a Belgian retailer in shoes. The organization has more than 70 stores in Belgium. The company originates from the end of World War II. After a period of selling shoes on 
 the marketplace in Mechelen, founder Karel Torfs decided to start Schoenen Torfs in 1948 
 and opened four stores together with his wife. The company went from father to son and in 1986, Wouter Torfs (son of the third generation) came in play. Under his charge the family company grew out to become an established retailer in Belgium, best known for its family values and motivated employees. Therefore, Torfs has been elected Best Employer & Best Workplace in Belgium several times. Retail companies, however, have quite some challenges with new challengers and that’s why Torfs & Duval Union Consulting have worked together to master the digital transformation of Torfs. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 5

DIGITAL IS TRANSFORMING THE WORLD MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 6

DIGITAL IS TRANSFORMING THE WORLD Digital and online services are evolving at an unseen speed and this speed continues to increase with new trends like social and mobile media. We have reached a stage in digital evolution where “online” is no longer a gimmick at the sideline of our activities. Technology Adoption (Years until used by one-quarter of American population) Electricity (46) 1873 40 Telephone (35) Radio (31) 1876 1897 30 Television (26) 1926 20 PC (16) 1927 Mobile phone (13) 1983 10 The web (7) 1991 1870 80 90 1900 10 20 30 40 50 60 First commercial available year MASTERING DIGITAL DISRUPTION IN RETAIL 70 80 90 2000 10 15 source: singularity.com 0


Слайд 7

DIGITAL IS TRANSFORMING THE WORLD Digital in all its forms is transforming the very essence of the world we live in. Sectors that did not anticipate transformation and “lost the game”: ‣ Music ‣ Classifieds ‣ Print ‣ Photography ‣ … Sectors currently transforming 
 at high speed: ‣ Media ‣ Retail ‣ Recruitment ‣ Communication ‣ … MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 8

DIGITAL IS TRANSFORMING THE WORLD After 20 years of online activity, the world is realizing that digital technologies are changing the way we do business. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 9

DIGITAL IS TRANSFORMING THE WORLD DIGITAL IN THE CORE THE BUSINESS DIGITAL (at the sideline) TO SURVIVE DISRUPTION YOU NEED TO BRING DIGITAL FROM THE SIDELINES TO THE CORE OF YOUR ORGANIZATION. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 10

DIGITAL IS TRANSFORMING THE WORLD DIGITAL IN THE CORE THE BUSINESS DIGITAL (at the sideline) THE BUSINESS DIGITAL IN THE CORE DIGITAL IN THE CORE DIGITAL (at the sideline) DIGITAL IN THE CORE IF IT’S NOT POSSIBLE (YET) TO INTEGRATE DIGITAL IN THE CORE, YOU SHOULD START NEW DIGITAL FIRST BUSINESSES NEXT TO YOUR TRADITIONAL COMPANY. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 11

R&D & ENTERPRISE 2.0 PR & EXTERNAL COMMUN. IT HR SERVICE & SUPPORT SALES MARKETING & COMMUNICATION DIGITAL MEDIA DIRECT MAILING BILLBOARDS PRINT TV RADIO DIGITAL IS TRANSFORMING THE WORLD DIGITAL TRANSFORMATION THE REAL POWER OF DIGITAL IS HAPPENING IN A TRANSVERSAL WAY THROUGHOUT YOUR ENTIRE ORGANIZATION AND IS IMPACTING EVERY DIVISION IN YOUR COMPANY. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 12

DIGITAL IS TRANSFORMING THE WORLD HOW BIG SHOULD CHANGE BE? IN ORDER TO CHANGE THE WORLD? MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 13

DIGITAL IS TRANSFORMING THE WORLD 11 20 10 20 09 20 20 12.000 20 07 EASTMAN KODAK COMPANY 08 HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD? 0,0% 10.000 -2,0% 8.000 Millions 2,0% -4,0% 6.000 -6,0% 4.000 Sales -8,0% 2.000 -10,0% 0 -12,0% -2.000 -14,0% Net Profit Rate of Net Profitability (c) ZoneBourse.com - Thomson Reuters MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 14

DIGITAL IS TRANSFORMING THE WORLD HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD? KODAK STOCK EVOLUTION MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 15

DIGITAL IS TRANSFORMING THE WORLD HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD? EARNINGS BLOCKBUSTER VS. NETFLIX 1,750 Blockbuster 1,500 Netflix Millions 1,250 1;000 750 500 250 0 JAN 2007 JAN 2008 JAN 2009 MASTERING DIGITAL DISRUPTION IN RETAIL JAN 2010 Source: CNBC


Слайд 16

DIGITAL IS TRANSFORMING THE WORLD HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD? Waves of Digital Disruption 1995+ 2010+ 2015+ Music Photography Video Rental … Print Media TV Travel HR … Banking Healthcare Automotive Retail Education Telco … MASTERING DIGITAL DISRUPTION IN RETAIL 2020+ All Safe havens will be subject to digital disruption …


Слайд 17

DIGITAL IS TRANSFORMING THE WORLD HOW BIG SHOULD CHANGE BE IN ORDER TO CHANGE THE WORLD? DISRUPTION IS REAL, DEAL WITH IT! MODELING DISRUPTION TRANSFORMATION MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 18

DIGITAL TRANSFORMATION MODELING MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 19

DIGITAL TRANSFORMATION MODELING Digital Transformation Modeling is a pragmatic methodology that allows organizations to run through a set of exercises and workshops to: ‣ ‣ ‣ ‣ clarify the possible impact of digital on their activities create future scenario’s and a strategic transformation mission create a positive roadmap of business ideas to build your own future permanently monitor and identify trends that can speed up transformation MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 20

THREE QUESTIONS TO ANSWER MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 21

THREE QUESTIONS TO ANSWER 1. WHAT IS HAPPENING NOW? 2. WHAT WILL HAPPEN NEXT? 3. WHAT ARE WE GOING TO DO? MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 22

1. WHAT IS HAPPENING NOW? MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 23

1. WHAT IS HAPPENING NOW? Step 1. External analysis - Getting insights and understanding of the drivers of digital transformation To kick off the digital transformation of Torfs, detailed insights and understandings about what is happening in and beyond the world of retail today were needed. This phase of the transformation is inspirational as it opens the eyes of the stakeholders of the company and gives a strong sense of what is already happening in the industry. THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER MASTERING DIGITAL DISRUPTION IN RETAIL THE PARTICIPANT THE CYBORG


Слайд 24

1. WHAT IS HAPPENING NOW? A world with increased transparency and higher accountability, with a new form of proximity and the need for responsiveness… This is the world we live in today. … a world in which technology becomes part of everything we do, where every object (including ourselves) is connected to the internet. THE GLASS HOUSE THE CYBORG THE PACKAGE THE WHEEL OF CHANGE … a world in which people want to participate and co-create the future… THE PARTICIPANT … a world in which mobile access is dominating everything else. Where people have access to everything, everywhere, every time they want it… THE TRAVELLER THE FROG THE GATEKEEPER MASTERING DIGITAL DISRUPTION IN RETAIL … a world in which large monolithic structures are challenged by new (smaller) players, operating online, worldwide and according to new rules… … a world in which traditional partners becomes competitors and where everyone is trying to by-pass someone else… … a world in which we have new opinion leaders deciding what is important and what is not: new experts, our peers, but also driven by technology…


Слайд 25

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE GLASS HOUSE Retailers are becoming more transparent towards consumers. There is a high demand in taking greater responsibility. The distance between consumer and company is getting smaller. Consumers demand a greater responsiveness of retailers. Communicating with consumers occurs bi-directional. Humanized organizations are thriving. Authenticity has never been more important than today. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 26

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE GLASS HOUSE MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 27

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE PACKAGE Competitors are ‘unbundling’ or ‘rebundling’ their supply. New players are attacking traditional retailers through ’appification'. There is an immense long tail in retail. People want more personalized products. Buying products has become an experience. Speed is elementary, we want things now. Price is a big differentiator. Disruptors bet big on (self)-service. Traditional players aren’t as scalable as the new players. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 28

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE PACKAGE MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 29

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail Former partners and dealers are bypassing you by going directly to the consumer. Traditional services are becoming more virtualized. THE FROG Customers have far more options because of the huge fragmentation of touchpoints. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 30

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE FROG If you can sell expensive cars online, you can sell anything online. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 31

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail New gatekeepers change your position in the market. People tend to buy what is being recommended. There is a good is good enough attitude amongst your clients. THE GATEKEEPER Employees and customers are becoming important ambassadors for brands in retail. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 32

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail TRADITIONAL GATEKEEPERS + + + + New “experts” Automatic algorithms Peers as news distributors Crowd-sourced opinions THE GATEKEEPER MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 33

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE TRAVELER The location of retail is shifting vastly towards online & mobile. Smartphones make the process of consuming much easier. People are becoming an empowered self due to mobile technology. Instant gratification changes the rules: we want it here & now. There is a new way of working for your employees and your customers. Mobile ecosystems are introducing contextual awareness. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 34

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE TRAVELER MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 35

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail Communities are setting the tone in retail. Gamification is introduced in retail to drive customer loyalty. Digital technology is making it easier for consumers to collaborate. THE PARTICIPANT New players are using the (financial) power of the crowd. The sharing economy is changing the world forever. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 36

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE PARTICIPANT MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 37

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail Devices are becoming smart(er) because of the Internet Of Things. Wearables are becoming mainstream. People as quantified selves are consuming in different ways. Robotics are improving logistics in retail. THE CYBORG Smart ‘big data’ is playing a bigger role than ever in retail. Consumer monitoring is being implemented at light speed. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 38

1. WHAT IS HAPPENING NOW? Step 2. External analysis - The changing world of retail THE CYBORG MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 39

1. WHAT IS HAPPENING NOW? Step 3. Internal analysis - What is the impact of digital disruption on Torfs? IMPACT In this phase we scored the performance of Torfs on each driver. This shows our client how big the impact of digital disruption is (or will be), how well they are performing and how vulnerable they are for new, disruptive players. THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER MASTERING DIGITAL DISRUPTION IN RETAIL THE PARTICIPANT THE CYBORG


Слайд 40

1. WHAT IS HAPPENING NOW? Step 3. Internal analysis - What is the impact of digital disruption on Torfs? THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER THE PARTICIPANT THE CYBORG Transparency Bypassing New gatekeepers Place Community Responsibility Monolithic vs atomic Appification Virtualization Recommendations Utility Gamification Internet of Things Wearables Proximity Long Tail Collaboration Quantified self Personalization Good is good enough Empowered self Responsiveness Fragmentation of touchpoints Power of Crowd Robotics Bi-directional Experience Sharing economy Data Humanization Speed Authenticity (Self-)service Instant gratification New way of working Contextual awareness Scalability Ambassadorship Monitoring We measured how well Torfs scores on each of the drivers and which of the drivers are most impactful for Torfs. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 41

1. WHAT IS HAPPENING NOW? Step 3. Internal analysis - What is the impact of digital disruption on Torfs? THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER THE PARTICIPANT THE CYBORG The impact analysis we conducted, learned us that Torfs already has built up some strengths over the years. The organization has always been doing well in terms of being transparent, accountable and a human company. 
 Combining these elements of The Glass House with offering a great service, results in a strong network and a good relationship with the customers. 
 Despite these upsides, we’ve found that Torfs is still facing numerous challenges to compete with new, digital (and disruptive) players in retail such as Zalando. 
 The company will need to take relatively big steps, however we see that Torfs will be able to make the leap forward and transform successfully towards a hybrid company where digital innovations and traditional values meet each other halfway.  MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 42

2. What will happen next? MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 43

2. WHAT will happen NEXT? Step 4. Internal analysis - Scenario planning We do this exercise to combine the several digital disruptions and fragmented impulses into clear future scenarios. Each of these scenarios are realistic, are situated within 5 years from now and will give Torfs insights in their own, possible, position in the future. For the scenario planning, the two most impactful metaphors of digital transformation were chosen by Torfs. Together we worked the future scenarios. THE GLASS HOUSE THE PACKAGE THE FROG THE GATEKEEPER THE TRAVELLER MASTERING DIGITAL DISRUPTION IN RETAIL THE PARTICIPANT THE CYBORG


Слайд 44

2. WHAT will happen NEXT? Step 4. Internal analysis - Scenario planning HIGH DISRUPTION METAPHOR 1 DISRUPTION A LOW DISRUPTION METAPHOR 2 HYPER DISRUPTION NO CHANGE DISRUPTION B LOW DISRUPTION METAPHOR 1 MASTERING DIGITAL DISRUPTION IN RETAIL HIGH DISRUPTION METAPHOR 2


Слайд 45

2. WHAT will happen NEXT? Step 5. Internal analysis - Most likely to happen Scenario After writing down the possible, future scenarios for Torfs, we -together- chose the plot which seems most likable to happen in the retail industry from Torf’s perspective. NO CHANGE DISRUPTION A DISRUPTION B HYPER DISRUPTION With this scenario in mind, we painted a more detailed picture of what will happen in the retail industry and how this will translate towards the different groups and generations of consumers for Torfs. CLICK TO LEARN MORE ABOUT THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATION MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 46

2. WHAT will happen NEXT? Step 5. Internal analysis Most Likable to happen Scenario Together with Torfs, we’ve wrote a detailed scenario that describes the future of Retail and the company’s position in this scenario. … where digital players invest in automatization, personalization & big data … where retailers can maintain & reinforce the relationship with the customers … where online retailers explore the offline world & vice versa A WORLD … where new business concepts of retail thrive … with a lot of fragmentation, unbundling & new retail formulas … where brands still need retailers to effectively reach consumers … where retailers are providing customers with online & offline experiences MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 47

3. What are we going to do? MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 48

3. WHAT ARE WE GOING TO DO? Step 6. Business cases - Development of business ideas The last step of the digital transformation of Torfs is the creating a longlist of business ideas focused on the most likely to happen future but keeping all four possible scenarios in mind. This list is only a snapshot in time but Torfs can now start integrating and implementing the new business ideas in the company’s broader strategy and the complementing tactics of the organization, knowing that they’re armed against digital disruption. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 49

3. WHAT ARE WE GOING TO DO? Step 6. Business cases - Development of business ideas Together with Torfs, we’ve brainstormed about business ideas for the company considering the designed scenarios and the (position of Torfs in the) future of Retail. These business ideas were mapped on a realistic roadmap, consisting of business activities which rely on the classical strengths of Torfs (being a human & local retailer) to create a strong digital storyline and customer experience throughout online ánd offline. We strongly believe that this hybrid approach offers Torfs (and in addition all retailers) great chances to successfully counter attacks from challengers such a Zalando and others. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 50

3. WHAT ARE WE GOING TO DO? Step 6. Business cases - Development of business ideas Developing new business ideas is not an easy thing to do. Click on the banner to get inspired by 10 business models of hyper disruptors. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 51

3. WHAT ARE WE GOING TO DO? Step 7. Next steps - Digital leadership development After the development of business ideas and integrating these ideas into a realistic digital roadmap, it is crucial to develop digital leadership and implementing digital into the existing structure of the organization. We develop digital leadership in three steps: 1. Digital Leadership Assessment
 Mapping the “as is” situation and recommending building blocks to move towards the ideal “to be” situation.
 2. Digital Leadership Development
 Designing a program to improve internal skills and knowledge.
 3. Digital Leadership Retention
 Identifying and securing (new) digital leaders within the company. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 52

3. WHAT ARE WE GOING TO DO? Step 7. Next steps - Digital leadership development Shareholders Board of Directors Digital Officers CEO DIGITAL OFFICE CDO Digital Network Mkt Sales CIO COO Virtual Digital Leadership Team CbsO Outside world Digital Leads MASTERING DIGITAL DISRUPTION IN RETAIL In our book “Digital Transformation” we’ve described several new roles and teams to incorporate digital transformation within companies.


Слайд 53

3. WHAT ARE WE GOING TO DO? Step 7. Next steps - Trendwatching Because digital transformation and disruption are recurring powers it is needed to keep track of evolutions in technology and retail. After the digital transformation of Torfs it is thus needed to monitor all new trends and keep our eyes on the possible scenarios to make sure that our client is able to change course in a fast but well thought way, which is aligned with the business strategy of the company. MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 54

SEVEN STEPS TO REMEMBER MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 55

WHAT IS HAPPENING NOW? 1. Get insights and understanding of the drivers of digital transformation 2. Know the changing world of retail 3. Measure the impact of digital disruption on your company WHAT will happen next? 4. Create realistic future scenarios 5. Paint the picture that is most likely to happen WHAT are we going to do? 6. Develop business ideas according to the scenario(s) 7. Develop digital leadership, implement digital in the company & monitor trends MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 56

“Substance, approach and especially style made Jo Caudron and his team the perfect fit to align the members of the entire management team in our digital transformation. It was a unique experience, which resulted in a shared vision of the management. Initially only a handful of believers truly led the digital transformation project internally. Because of the workshops, however, the transformation mission has secured and gained widespread support throughout the company. We’re fully convinced that this support is an absolute must to really set things in motion. Barbara Torfs Director of Marketing 
 & Communication Starting today, everything will change. All colleagues - regardless of levels, departments and structures - will work together in new and different ways. Open, forward-looking, no-nonsense but keeping both feet on the ground. The best is yet to come!” MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 57

CLICK IF YOU NEED HELP WITH YOUR DIGITAL TRANSFORMATION MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 58

Want to learn more? Read more on Digital Transformation in our book! CLICK TO BUY THE BOOK MASTERING DIGITAL DISRUPTION IN RETAIL


Слайд 59

DIGITAL TRANSFORMATION IN 7 STEPS MASTERING DIGITAL DISRUPTION IN RETAIL BASED UPON THE DIGITAL TRANSFORMATION OF


Слайд 60


×

HTML:





Ссылка: