Why QSRs Make Outdoor Displays Part of Their Orders

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3 4 5 WHY QSRs OUTDOOR DISPLAYS ORDERS 2 6 MAKE 1 PART OF THEIR 3.99 3.99 4.99 4.50 5.50 6.50 5.99 5.99 MORE THAN 12 BILLION DRIVE-THRU VISITS ARE MADE ANNUALLY1 CUSTOMER SERVICE IS KING Drive- thru performance studies suggest accurate orders and friendly staff matter just as much as speed $ MOBILE PAYMENTS REMOTE ORDERING Once rare, mobile payments at QSR are becoming common. Many brands are also exploring tie-ins with loyalty programs TOUCH SCREENS QSRs are already testing systems that let people order off smartphone apps, with beacons, notifying staff when the customer is in the lane for pickup Interactive displays power more detailed, diverse menus, support suggestive selling and ensure accurate, confirmed orders TECHNOLOGY IS KEY TO DRIVING DRIVE-THRU SUCCESS Experience is important to drive-thru customers, and new technologies can help speed up service and adapt to the smartphone generation $200 BILLION The forecasted fast food spend in the US for 2015 2 70 PERCENT of QSR business takes place through the drive-thru 3 222 SECONDS Drive-thru lanes are slowing down because customers have more choices, and options to customize orders 4 DIGITAL MENU BOARDS REV UP ORDERS DIFFERENT TIME, DIFFERENT MENU DRIVE-THRU SCREENS: 1 2 3 4 PRESELL features and combos 5 6 List menus by item and DAYPART 7 8 Digital displays enable different menus and features by dayparts BREAKFAST LUNCH AFTERNOON SNACK DINNER LATE NIGHT CONFIRM orders WORKING OUTSIDE IS TOUGH Outdoor LCDs are engineered to look great and last in demanding conditions WIDE TEMPERATURE SWINGS HEAVY RAIN AND HIGH HUMIDITY TAMPERING AND VANDALISM GLARE FROM DIRECT DAYLIGHT -40 to 110 Degrees (F) They also need to be polarized so motorists can read with their shades on! SAMSUNG AND OUTDOOR SIGNAGE Samsung’s OM and OH Series outdoor signage solutions help QSRs communicate clearly. TO LEARN MORE ABOUT HOW THEY CAN HELP YOUR BUSINESS... VISIT: SAMSUNG.COM/OUTDOORDISPLAYS SOURCES: NPD Group Statista 3 QSR Magazine 4 QSR Magazine, 2015 1 2

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