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The Skills Marketers Have and the Skills Marketing Departments Want

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rs Have & kills Markete The S arketing Skills M The ts Want partmen De Marketers need more skills than ever, thanks to the rise of search, social media, mobile, marketing technology, and more. Which raises the questions: Are today’s marketers keeping pace with the skills they need to do their jobs at a high level? Do marketers have the skills that companies and recruiters want in their new hires? Is there an alignment or disconnect between these companies and the marketers they want to hire? To help answer these questions, HubSpot and LinkedIn joined forces to examine recruiting data and marketer profiles from LinkedIn’s own platform. The result is the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” The data revealed how highly companies value SEO skills and how often marketers list the skill on their LinkedIn profiles. See how the skills marketers have match up with the skills companies want: S kills Marke t in g Depar tment s WANT in 2015 s kills Marke t e r S c tually HAVE A in 2015 1 SEO/SEM Marketing 1 Social Media Marketing 2 Digital & Online Marketing 2 Digital & Online Marketing 3 Marketing Campaign Management 3 Marketing Event Management 4 Channel Marketing 4 Database and Direct Marketing 5 Marketing Demand Generation 5 Market Research & Insights 6 Social Media Marketing 6 SEO/SEM Marketing 7 Relationship Marketing 7 Channel Marketing 8 Market Research & Insights 8 Marketing Demand Generation 9 Marketing Event Management 9 Marketing Campaign Management S kills Marke t in g Depar tments W ANT in Your Indust r y... The skills companies want from their new marketing hires varies from industry to industry. Below are the top three skills sought after in recruiter marketing searches on LinkedIn for the technology, financial services, education, retail, and manufacturing: Tech 1 SEO/SEM Marketing 2 Digital & Online Marketing 3 Marketing Campaign Management Financial Services 1 SEO/SEM Marketing 2 Digital & Online Marketing 3 Marketing Campaign Management Education 1 Marketing Campaign Management 2 SEO/SEM Marketing 3 Channel Marketing Retail 1 Digital & Online Marketing 2 SEO/SEM Marketing 3 Relationship Marketing Manufacturing 1 Marketing Demand Generation 2 SEO/SEM Marketing 3 Digital & Online Marketing For a closer look at the skills marketers have and the skills companies want, download the new ebook, “The Marketing Skills Handbook: A Deep Dive Into Today’s Most In-Demand Marketing Jobs.” bit.ly/LIMarketingSkills TING RKE BOOK MA THE S HAND 's Most y L Toda SKIL obs into ng Dive keti eep Mar A D and em + In-D J ven dri y taDa ort b rep edIn k pot Lin bS Hu & Pg 1


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