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! IL A F 10 #MarketingMistakes You Should Never Ever Commit
01 Trying To Be Everything To Everyone You can't solve everyone's problems. You have a target audience, an ideal customer. Segment your lists. Aim for the sweet spot. Don't try to be a swiss army tool.
02 Trying To Go It Alone Activate your network, followers, influencers, or partners to grow your brand's presence. Get them involved in helping you create & promote inspiring stories, great visual content or helpful resources.
03 Ignoring SEO If you ignore SEO, you’ll never be found on the web, and your business will never gain the online credibility it needs for search engines to send you the right visitors.
04 Following Each New Trend Do you follow each new trend or strategy before following through on previous strategies? That could be severely limiting the impact of your marketing and burning your team out.
05 Pushing Your Brand On Social Media All The Time Nothing's more boring than the dinner guest who only talks about himself. Don't be that guy. Instead, be helpful, be genuine, share stuff which your contacts will find useful.
06 Running Your Team With Email/Spreadsheets Using the wrong tools will result in lost productivity and inefficiency. The quality of your work and the swiftness of your response time will suffer. Instead, use a proper work management tool. Download our free ebook to understand why. Click here!
07 Working In Silos Are your Lead Gen, Content, SEO, Web and PR teams working from the same playbook? Are you aligned with the Product and Sales priorities as well? Working in silos will kill your growth potential.
08 Not Measuring Your Efforts Always measure and adjust your plan according to the results of previous performance. Make sure your efforts are not being wasted by posting/emailing at the wrong time or to the wrong segments.
09 Forgetting Your Current Customers Do you stress about growing awareness and bringing new prospects into your sales cycle but forget about who's paying the bills today? Don't ignore your current customers - keep them happy, focus on repurchase and retention, and don't forget about upselling too!
10 Forgetting “Calls To Action” Do readers of your blog posts know what to do next (Subscribe, Read this, Download this, etc.)? Do you give web visitors a place to go next? Do you have CTAs on key social sites and profiles? For example: click below to learn how to build a world-class internal creative agency. Download it!
Image Credits 01. Swiss Army Pen Knife Pocket Knife by Alan O’Rourke. https://ﬂic.kr/p/tgGsCb 02. Cowboy by Daniel Huntley. https://ﬂic.kr/p/5xEThx 03. Prolegomena to an evidence-based policy for software patents by Opensource. com https://ﬂic.kr/p/a9LrN3 04. _DSC6314 by FIT Lab Swansea. https://ﬂic.kr/p/kw7neH 05. Promote, Speaker, Megaphone, Hold by Joe The Goat Farmer 07. Datacenter Work by Leonardo Rizzi. https://ﬂic.kr/p/7Fd8JJ 08. Rulers by Dean Hochman. https://ﬂic.kr/p/mKQ2JR 09. Shopping by Elliot Stokes.https://ﬂic.kr/p/aipaCc
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