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The Best Times To Send Your Business Emails This Holiday Season

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There are many reasons we send 1:1 emails ...


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Prospecting


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Prospecting Lead Nurturing


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Prospecting Lead Nurturing Scheduling A Meeting


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Prospecting Lead Nurturing Scheduling A Meeting Demo Requests


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Prospecting Lead Nurturing Scheduling A Meeting Demo Requests The list goes on and on.


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But, each email has the same goal ...


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To get opened.


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To achieve this, countless hours have been spent learning the best: Day Time Subject line for 1:1 emails.


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And it works well, until …


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Each year from November to January our carefully calculated email strategy stops working.


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? What’s this force that changes sales email as we know it? ? ? ?


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It’s the holiday season.


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Between November 1, 2014 and January 23, 2015 4,513,689 1:1 emails were sent from Sidekick users alone.


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Between November 1, 2014 and January 23, 2015 4,513,689 1:1 emails were sent from Sidekick users alone. Sidekick is a free email tool from HubSpot Sales that tracks who opens your emails.


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While an average 53,734 emails were sent daily, few were opened and even fewer were responded to.


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We collected 1:1 email data from this past holiday season so you can send emails that prospects actually open this holiday season.


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We collected 1:1 email data from this past holiday season so you can send emails that prospects actually open this holiday season. DOWNLOAD OUR FULL REPORT WITH EXCLUSIVE YEAR ROUND EMAIL DATA  


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BEGINNING THE NIGHT BEFORE THANKSGIVING, WE FOUND A 6% decline IN THE AMOUNT OF EMAILS BEING OPENED.


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The decline didn’t begin to pick back up until December 1st with 6% MORE EMAILS   OPENED   exactly one week after Thanksgiving.


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If it can wait, send your email one week after the holiday.


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If not, send your email at least 24 hours before Thanksgiving eve.


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THE WEEK LEADING UP TO CHRISTMAS SHOWED A 6% higher THAN AVERAGE OPEN RATE.


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But, that quickly declined as we saw 91% on Christmas Eve. FEWER   EMAILS   OPENED  


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THIS TREND CONTINUED WITH 260% fewer EMAILS OPENED ON CHRISTMAS DAY.


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ON THE FOLLOWING MONDAY AND TUESDAY 33% and 35% FEWER EMAILS WERE OPENED, RESPECTIVELY.


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Woah … wait, that was a lot of information. Let’s break December email activity down.


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Email activity was at an all time high the week before Christmas, but quickly drops off.


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What about outside of the holiday season? What are the best days and times to send our emails? Check out our full report of 2015 email data to find out.  


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Send your emails the week before Christmas.


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We found lower levels of email activity prior to New Year’s Eve and EMAILS   58%OPENED   FEWER   on New Year’s Eve.


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ON NEW YEAR’S DAY, 166% fewer EMAILS WERE OPENED.


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Record email open rates occurred shortly after New Year’s Day.


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We see a peak in email engagement once people are settled back into work.


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Send your emails during the peak; four days after New Years.  


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Let’s recap.


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The best times to send 1:1 emails this holiday season:


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Send emails 24 hours before Thanksgiving eve or one week after the holiday.


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Send emails 24 hours before Thanksgiving eve or one week after the holiday. Send emails one week before Christmas Eve.


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Send emails 24 hours before Thanksgiving eve or one week after the holiday. Send emails one week before Christmas Eve. Send emails 4 days after New Year’s Day.


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Don’t let your emails go unopened this holiday season.


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What about after the holidays? The 2015 Email Opens Report answers it all. CLICK TO GRAB A FREE COPY NEW REPORT  


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