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Secrets to Podcast Success

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Secrets to podcast success IABC/Toronto PIC meeting @DonnaPapacosta September 8, 2015 February 11, 2014


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@DonnaPapacosta @PICTips


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Simple definition of podcasting: Internet radio show SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Difference between any old audio and a podcast: Podcast is serial; you can subscribe. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Podcasts – part of your content marketing SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Why podcasts for content marketing? •  Portable, time-shifted •  Human touch of audio; in your ears •  Multimedia grabs people •  Complements text and other communications


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It’s NOT just about technology and gear. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Yet good sound and editing matter. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Microphone tips •  Know your settings •  Use a pop filter when possible •  Find sweet spot (distance and placement) •  Experiment before you record •  Turn off all alerts, noises, ambient noise when possible @DonnaPapacosta @PICTips


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Quick recommendations •  Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only) •  Microphone: Audio-Technica ATR2100 or Blue Yeti USB •  Recording Skype calls: Call Recorder (Mac) or Pamela (PC)


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Lots of options in the iOS world •  Record on your iPhone •  Try the iRig microphone •  iTalk, SoundCloud •  And many more


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Don’t rely totally on a script. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Remember this is audio! Give guideposts. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Listener has no visual cues •  Communicate for the ear, not the eye •  Use simple language; start with a hook •  Give auditory guideposts (Let’s talk about three things… First…”) •  Avoid lots of numbers •  Do a recap at the end


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Search engines hate audio. SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Search engines hate audio. So write show notes! SECRETS TO PODCAST SUCCESS @DonnaPapacosta @PICTips


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Typical workflow •  Plan episode, including guests; write outline •  Record and edit •  Mix in music, if using •  Save as MP3; upload file (with ID3 tags) to Libsyn or other host •  Publish podcast as part of a blog post (use PowerPress plugin on WordPress) •  Share the podcast via social media


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Choose a meaningful name and cover art. SECRETS TO PODCAST SUCCESS


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Building your audience is not a sprint. SECRETS TO PODCAST SUCCESS


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Draw for signed copy


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Please keep in touch Donna Papacosta donna@trafcom.com 647-919-4761 Sign up for newsletter of tips and tricks at trafcom.com @donnapapacosta


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