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How to 80/20 Your Social Media

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How to 80/20 Your Social Media 5 Simple Steps for Saving Time & Improving Results


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Step 1: Focus on the Social Networks With the Highest Potential


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Not All Networks Are Created Equal


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Pick 1-3 social networks and do them really well


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Step 2: Share Your Content (More Than Once)


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When Moz ran a study on the average lifespan of a tweet, they found that it was only 18 minutes.


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Analyze Best Time to Tweet Using Followerwonk


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Schedule Your Content More Than Once


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Step 3: Get Influencers to Share Your Content


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Use Followerwonk to Find Influencers


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Actively Engage With Them Image Source: GrooveHQ.com/blog


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Mention Them In Your Post Hey [influencer], First off, I just wanted to say I’m a big fan of your work. I especially liked your article on [x]. In fact, I just referenced it in my latest post about [y]. If you’d like to check it out, here’s the link: [link to post] Cheers, Christopher


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A Typical Response


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Step 4: Use Visuals


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Having At Least One Image In Your Post Leads to Double the Shares on Facebook & Twitter


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Use Snappa to create highly engaging images for social media.


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Step 5: Repurpose Your Content


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Repurposing existing content takes a fraction of the time to create while expanding your reach on social media.


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A Few Ways You Can Repurpose Your Content Convert blog posts into SlideShares. This works really well for list posts. Turn how-to guides into YouTube tutorials. Turn a series of blog posts into an e-book Turn a blog post into an Infographic


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Recap Focus on the social networks with the highest potential Schedule your content (more than once) Get influencers to share your content Use visuals Repurpose your content


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Create highly engaging images in minutes.


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