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How to 80/20 Your Social Media 5 Simple Steps for Saving Time & Improving Results
Step 1: Focus on the Social Networks With the Highest Potential
Not All Networks Are Created Equal
Pick 1-3 social networks and do them really well
Step 2: Share Your Content (More Than Once)
When Moz ran a study on the average lifespan of a tweet, they found that it was only 18 minutes.
Analyze Best Time to Tweet Using Followerwonk
Schedule Your Content More Than Once
Step 3: Get Influencers to Share Your Content
Use Followerwonk to Find Influencers
Actively Engage With Them Image Source: GrooveHQ.com/blog
Mention Them In Your Post Hey [influencer], First off, I just wanted to say I’m a big fan of your work. I especially liked your article on [x]. In fact, I just referenced it in my latest post about [y]. If you’d like to check it out, here’s the link: [link to post] Cheers,Christopher
A Typical Response
Step 4: Use Visuals
Having At Least One Image In Your Post Leads to Double the Shares on Facebook & Twitter
Use Snappa to create highly engaging images for social media.
Step 5: Repurpose Your Content
Repurposing existing content takes a fraction of the time to create while expanding your reach on social media.
A Few Ways You Can Repurpose Your Content Convert blog posts into SlideShares. This works really well for list posts. Turn how-to guides into YouTube tutorials. Turn a series of blog posts into an e-book Turn a blog post into an Infographic
Recap Focus on the social networks with the highest potential Schedule your content (more than once) Get influencers to share your content Use visuals Repurpose your content
Create highly engaging images in minutes.