The Secrets to Building a Better Brand

If you like this presentation – show it...

Slide 0

The Secrets to Building a Better Brand

Slide 1

Provides your foundation

Slide 2

Makes selling easier

Slide 3

Sorry, it’s not all about you

Slide 4

It’s about your customer

Slide 5


Slide 6

BRAND EXPERIENCE Benefit Benefit Benefit Features/ Proof Points Features/ Proof Points Features/ Proof Points MESSAGING FRAMEWORK BRAND PERSONALITY Unique Promise of Value Three core brand elements

Slide 7

Make it your own

Slide 8

Surprise and Delight

Slide 9

Create moments to celebrate

Slide 10

Immerse me in an experience

Slide 11

No detail is too small

Slide 12

Start with a lean approach

Slide 13

Iterate—it gets better

Slide 14

Start with the name

Slide 15

        LOGO GOES HERE Using Digital Marketing to Establish XXXXXXXX as the Premier Industry Event Proposal June 12, 2015 INVOICE  XXXXXXXXXXXXX    Leigh George  freedom  XXXXXXXXXX  XXXXXXXXXXX  XXXXXXXXXX  leighgeorge@findfreedom.co      May 21, 2015    XXXXXXXX  XXXXXXXXXXXX  XXXXXXXXXXXXX  XXXXXXXXXXXXXX    This invoice covers the following activities performed in the three weeks between April  28 and May 12, 2015, including:          ● Create launch plan   ● Urban Winery tasting   ● Present launch plan, discussions around the details of the plan to craft a plan  that accommodates the needs and resources of the client  ● Consultation around the piano proposal   ● Edits to the “story” for the wine labels  ● Email summarizing PR recommendations  ● First draft of revised copy for the website, plus a round of revisions    TOTAL DUE: $XXXXX    Please consider this information proprietary, confidential and for your eyes only

Slide 16

▪ Create brands at the intersection of your passion and what your customers care about ▪ Reinvent ordinary business materials through your unique perspective ▪ Build immersive experiences that create emotional connections ▪ Start with the basics and iterate Don’t forget…

Slide 17

Connect with me Leigh George, PhD CEO, freedom Email: leighgeorge@findfreedom.co Twitter: @leighgeorge LinkedIn: linkedin.com/in/leighgeorge

Slide 18

Image Credits Slide 1: Kate Spade Store. All rights reserved by Gary Burke Slide 2: Construction of the Statue's pedestal. All rights reserved by StatueLibrtyNPS Slide 3: Piñata Rush. All rights reserved by Ian Mulcahy Slide 4: Women in compact. All rights reserved by artcphoto Slide 5: Simon Sinek. All rights reserved by BeDifferentCVI Slide 12: Ace Hotel triptease.net Slide 13: Donuts https://vertalab.com/blog/minimum-viable-products-offamous-companies

Slide 19