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The Call Intelligence Effect on Marketing

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the Call Intelligence on marketing It’s almost too good to be true.


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What is Call Intelligence? The technology that brings phone calls to your marketing analytics dashboard. It’s complete call attribution and automation.


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How is it changing marketers’ lives? 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 3


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Invoca analyzed over 100 of its customers across 4 industries to find out. INSURANCE FINANCIAL SERVICES 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK HOME SERVICES TRAVEL 4


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Here’s what we discovered. 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 5


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Marketers increase lead volume. A LOT.


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If you know when, where, and why people are calling, you know how to drive more calls. 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 7


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In fact, marketers drove a 28% increase in call volume in 2014 using call intelligence. 28% 25% 4% Q1 Q2 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK Q3 Q4 8


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Marketers improve the quality of their leads.


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Marketers using call intelligence have the insights to know which campaigns are driving calls and converting into sales. 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 10


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The results 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 11


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Marketers exceed ROI goals.


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With tools to attribute, automate, and optimize inbound calls, marketers are making a big impact on the bottom line. NEWS 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 13


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And by big impact we mean a 47% increase in revenue from phone calls YOY. 47% 23% 11% Q1 Q2 Q3 Q4 Increase in revenue from phone calls 2015 CALL INTELLIGENCE INDUSTRY BENCHMARK 14


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BOOM It’s that easy.


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Get the full report to learn more. DOWNLOAD NOW


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