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What High Converting Websites and Pages Have in Common

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High-Converting Websites and Pages —what do they have in common?


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WHO AM ? I


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erik bernskiöld


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web strategist consultant speaker entrepreneur Advisor @


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Consultancy Web & Digital Strategy WordPress Web Agency


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Websites don’t convert…


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PAGES DO!


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Page Types


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The About Page


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Goal The About Page Build Trust


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The PRODUCT Page


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BUILD COMFORT IN THE The PRODUCT Page FULL OFFERING


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We don’t sell PRODUCTS


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WE SELL SERVICES & EXPERIENCES


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WHY DO WE BUY A CAR?


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CONVINCE VISITORS THAT YOUR PRODUCT IS PERFECT


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HOW DO WE DO THIS?


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? WHAT DOES THE VISITOR WANT


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? WHAT MOTIVATES HUMANS


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BEHAVIORAL ECONOMICS


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HUMANS ARE RATIONALLY IRRATIONAL


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MAKING DECISIONS IS HARD


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CHOOSING WHAT TO EAT!


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Help Users Make DECISIONS


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Make Users FEEL GOOD About our offering


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What does a landing page needS to do?


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LANDING PAGE A page that is specifically targeted at capturing and converting a user for a specific action. Context: Marketing


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1 Explain the offering


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SOLUTION = NEEDS


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2 Appeal to emotions


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3 BUILD TRUST


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“I’m in good company here!”


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4 CLOSE THE SALE


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8 Elements & Tricks


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Headlines


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LITTLE COMMITMENT = SHORT Landing Pages


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COMPLEX PRODUCTS = LONG Landing Pages


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Beautiful Imagery


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CLEAR VALUE PROPOSITION


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REAL testimonials


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Videos


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Powerful & Appropriate CALL TO ACTIONS


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Help USERS make the decision to purchase from you


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? ? ? ? ? ? ? QUESTIONS


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Contact Me erik@bernskioldmedia.com www.erikbernskiold.com @ErikBernskiold facebook.com/bernskiolderik


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High-Converting Websites and Pages —what do they have in common?


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