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9 QUESTIONS TO DETERMINE IF YOU’RE READY FOR INBOUND MARKETING Disclaimer: All images of the Minions are ©Universal Studios
Q1: Are you looking for customers for your product or service? Your website needs to aJract the right audience – with the right messaging and the right value proposiMon.
Q2: Do you know the diﬀerent types of visitors coming to your site? Buyer personas help idenMfy and craP your message for your ideal customer. Are you new to buyer personas? Check out www.makemypersona.com Bachelors Emeritus Prof
Q3: Do you treat your loyal customers like heroes? Loyal customers are the best promoters for your product or service.
Q4: Does your messaging vary for diﬀerent visitors? Personalized messaging for ﬁrst Mme visitors and loyal customers gets users to take the acMon you want them to take.
Q5: Do you know your audience outside of your website? Monitoring your audience behavior across your website and social media helps you craP the right message.
Q6: Do your visitors always ﬁll up forms? Take customers on the buyers’ journey a step at a Mme every Mme they visit your website. Your landing pages need to get visitors closer to the sales funnel.
Q7: Does your content educate your audience? InformaMon that adds value to users increases the trustworthiness of your brand and ampliﬁes your presence on social media.
Q8: Do you segment your database for diﬀerent users? SegmentaMon is powerful when used to send the right message to the right audience – MarkeMng Nirvana.
Q9: Does your business have repeat purchases? Keeping your subscribers acMve is one of the most daunMng tasks for marketers. It is essenMal to keep your subscribers/users informed of the value that you provide to reduce churn.
If you answered ‘yes’ to most of the quesLons and want to know more about Inbound MarkeLng? Email: firstname.lastname@example.org Call: +65 66538060 Tweet: @HMarketer