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12 POWERFUL QUOTES ON CONTENT MARKETING Tope Akinwumi - Management Consulting Trainee (Workforce Group)
Robert Rose Ann Handley Scott Abel David Hahn Bill Gates Guy Kawasaki Andrew Davis Valerie Uhlir Joe Pulizzi
“Content is king.” - Bill Gates
“Good content isn't about good storytelling. It's about telling a true story well.” - Ann Handley
“Marketing is telling the world you are a rock star. Content marketing is showing the world that you are one.” - Robert Rose
“Content: there is no easy button.” - Scott Abel
“Useful X Enjoyable X Inspired = Innovative content.” - Ann Handley
“The mantra should change from “always be closing” to “always helping”. ” - David Hahn
“Provide good content and you will earn the right to promote your product.” - Guy Kawasaki
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” - Andrew Davis
“Content marketing is not simply a campaign or a tactic, it's a commitment.” - Valerie Uhlir
“Before you create any more "great content," figure out how you are going to market it first.” - Joe Pulizzi
“The future of content marketing is in your hands.” - David Hahn
The world is waking up every day to great content. Create one!