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How to Make Your Content Strategy 'Green'

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Your Content Strategy Goes Green Repurpose, reuse & recycle across business needs


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No matter your business function, content is the core of your communication — internally and externally.


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A solid content strategy supports meaningful, interactive experiences. Content is needed to: Technical training Train employees Professional development Generate business leads Educate customers Engage with your community Drive site traffic Support mobile apps


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Content can generally be categorized into three areas: text photo video


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Content should always be digital mobile searchable sharEable


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Whether you produce content yourself, hire someone to create it, or license it from a 3 party rd make your content memorable and stretch its worth.


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Repurpose! Reuse! Recycle!


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Vary your communications plan to include different content types. Accommodate different learning styles Catch your intent audience’s attention at different parts of the day Provide a break from the monotony of typical “training” or “learning”


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Repurposing, reusing, or recycling content will save you time & money!


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Here’s how: Start with the largest form of content— your source, or pillar, content.


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Brainstorm ways to repurpose the same material in additional formats.


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Recreate a list within a chapter as a graphic Record a few top tips into a video


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Pull out data for an infographic Chop large sections into smaller white papers


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Break sections into articles or blog posts Reconstruct functional how-to sections into a SlideShare


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TIP: Curate content into a content library for everyone to access. If content is searchable, it’s easier to revisit and repurpose!


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Go Green & really make your content count. Find other content resources & learn more about content licensing: http://bit.ly/WileyDigitalContent Green ecology and environmental buttons © browndogstudios/iStockphoto Gears © Jacek Lasa/Getty Images New York skyline © Adam Kazmierski/iStockphoto Pillars © vector photo video/Shutterstock


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