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Your Content Strategy Goes Green Repurpose, reuse & recycle across business needs
No matter your business function, content is the core of your communication — internally and externally.
A solid content strategy supports meaningful, interactive experiences. Content is needed to: Technical training Train employees Professional development Generate business leads Educate customers Engage with your community Drive site traffic Support mobile apps
Content can generally be categorized into three areas: text photo video
Content should always be digital mobile searchable sharEable
Whether you produce content yourself, hire someone to create it, or license it from a 3 party rd make your content memorable and stretch its worth.
Repurpose! Reuse! Recycle!
Vary your communications plan to include different content types. Accommodate different learning styles Catch your intent audience’s attention at different parts of the day Provide a break from the monotony of typical “training” or “learning”
Repurposing, reusing, or recycling content will save you time & money!
Here’s how: Start with the largest form of content— your source, or pillar, content.
Brainstorm ways to repurpose the same material in additional formats.
Recreate a list within a chapter as a graphic Record a few top tips into a video
Pull out data for an infographic Chop large sections into smaller white papers
Break sections into articles or blog posts Reconstruct functional how-to sections into a SlideShare
TIP: Curate content into a content library for everyone to access. If content is searchable, it’s easier to revisit and repurpose!
Go Green & really make your content count. Find other content resources & learn more about content licensing: http://bit.ly/WileyDigitalContent Green ecology and environmental buttons © browndogstudios/iStockphoto Gears © Jacek Lasa/Getty Images New York skyline © Adam Kazmierski/iStockphoto Pillars © vector photo video/Shutterstock