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Best Practices on Instagram and Hootsuite

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Instagram and Hootsuite Best Practices & Dashboard Overview


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Speaker Bio Ella Badis Hootsuite Social Media Coach @Hoot_EllaBadis Join the conversation using #HootsuitePro


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Agenda Introduction to Instagram Building an Instagram Strategy Instagram on Hootsuite


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What is Instagram? • Social network for visual content: images & videos • Over 300+ million users • Popular with teens and adults between the ages of 18 - 29 • Encourages user-generated content • Add popular # hashtags to visual to discover your content Tweet your questions with #HootsuitePro


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Why you should be on Instagram? • Grow your social presence • Build community together • Showcase brand personality • Monitor brand mentions by customers


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Building an Instagram Strategy


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1. Set Goals Ask yourself, what do you hope to accomplish by using Instagram? • Do you want to share a creative visual portfolio of your work, product and/or service? • Do you want give followers a behind the scenes look at your company culture? • Share stories from your community and/or campaigns?


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S.M.A.R.T Goals Goal: To increase brand exposure by getting 10 likes on each of my Instagram photos by end of August. S.M.A.R.T Goals Steps to Achieve: PIC 1. Post 3 visuals per day at different time 2. Insert hashtags in each visual 3. Compare engagement on weekly basis Tweet your questions with #HootsuitePro Tweet your questions with #HootsuitePro


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2. Get to know your fans • Conduct an Instagram audit to determine what your followers are saying about you • Monitor your followers to see what kind of content they are sharing • Is your audience already using unique hashtags? Tweet your questions with #HootsuitePro Tweet your questions with #HootsuitePro


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3. Ella’s Bucket of Hashtags Brand Hashtag Tagline that is central to your business (Longterm) Campaign Hashtag Unique word for your contest, promotion and/or marketing campaign (Short-term) Tweet your questions with #HootsuitePro Tweet your questions with #HootsuitePro Trending Very popular keywords/topics and are instantly changing in real time


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Examples Examples of each type of hashtags Brand Hashtag Tweet your questions with #HootsuitePro


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Examples Campaign Hashtag Tweet your questions with #HootsuitePro


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Examples Trending Hashtag Tweet your questions with #HootsuitePro


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#Tip: #How #To #Hashtag Avoid hashtag overload Use capital letters for multiple words Keep it to the point Tweet your questions with #HootsuitePro Associate something unique to your brand Look up hashtags before you use! Add hashtag to printed materials


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Instagram on Hootsuite


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Instagram for Hootsuite Checklist Add Instagram to your Hootsuite dashboard Make sure you have the latest version of Hootsuite installed on your device. Ensure that your Push Notifications are turned on (Phone: Settings) ○ iPhone/Android ○ Hootsuite Mobile App ○ Instagram on Hootsuite App Tweet your questions with #HootsuitePro Tweet your questions with #HootsuitePro


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Thank you @Hoot_EllaBadis Join the conversation using #HootsuitePro


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