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The Evolving Role of a Social Media Strategist - DAIC, 8/23/15

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THE EVOLVING ROLE OF THE SOCIAL MEDIA STRATEGIST Dell - Internal Use - Confidential 1


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BIO: •  A-typical Social Media Practitioner •  From Private to Enterprise to Private •  Pragmatic and Data-Driven •  I Don’t Believe The Hype 2 Dell - Internal Use - Confidential BIO:


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WHAT IS A SOCIAL MEDIA STRATEGIST, AND WHY WOULD I WANT TO BE ONE? •  The Hype •  The Reality •  The Foundation •  The Passion 3 Dell - Internal Use - Confidential


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CREATIVITY + DATA ANALYSIS = SOCIAL MEDIA STRATEGIST •  Be Relentless •  Be Fast •  Be Bold •  Be Skeptical 4 Dell - Internal Use - Confidential


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TAKEAWAYS •  Social media marketing is digital marketing •  Social media is fluid, your rate of learning needs to match •  Using data analysis to support and drive creative vision is the new paradigm •  Don’t ever tell anyone you’re “good” at social media…ever. 5 Dell - Internal Use - Confidential


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