30 Effective Social Media Tactics

If you like this presentation – show it...

Slide 0

30 Effective Social Media Tactics Written By | www.feldmancreative.com DESIGNED By | www.infobrandz.com

Slide 1

47% 47% of all online time is spent on social media. Globalwebindex, 2014 2 billion More than 2 billion people have social media accounts. Global Digital Snapshot, Wearesocial.net, 2015

Slide 2

Want to reach these people? According to the “2015 Social Media Marketing Industry Report” from Social Media Examiner, 92% of marketers want to know: WHAT SOCIAL TACTICS ARE MOST EFFECTIVE?

Slide 3

Here are 30 of the top answers culled from the experts.

Slide 4

1. Optimize your pages and profiles. Ensure your profile pages use relevant keywords to get discovered via search.

Slide 5

2. Create branded pages. Brand your profile pages with great cover photos, backgrounds and colors.

Slide 6

3. Determine user interests. Delve into social media data to identify relevant issues and user interests.

Slide 7

4. Learn from leaders. Observe how social-oriented brands and leaders in relevant markets select channels, tune-in to their customers and create engaging content.

Slide 8

5. Post frequently. Post 5-plus times daily on Twitter and once or more each day on Facebook, LinkedIn, Pinterest and the channels you use.

Slide 9

6. Use hashtags. Using hashtags helps with tracking promotions, targeting readers by areas of interest and starting conversations.

Slide 10

7. Feature great images. Invest time and money on great images to create the stopping power you need to standout.

Slide 11

8. Share photos of yourself and team. Humanize your brand by sharing candid shots. Your followers will identify with them.

Slide 12

9. Build one-to-one relationships. Reach out to bloggers and other social influencers. Be valuable to them.

Slide 13

10. Use a conversational tone. Drop the corporate babble. Be friendly and approachable.

Slide 14

11. Offer concise morsels of advice. Rambling’s a no-no. Get to the point.

Slide 15

12. Don’t overdo the selfpromotion. You’ll be labeled “spammer” and cast into to social media purgatory.

Slide 16

Keep it real. Be authentic and draw from your experiences, knowledge, and sense of humor. 13.

Slide 17

14. Ask questions. You’ll get more engagement and insights when you throw questions out there.

Slide 18

15. Run contests and giveaways. Make things exciting for your fans. People love to compete and strive for the prize.

Slide 19

16. Create collages. Social media users have shown they like, love and share collages of illustrations and different style photos.

Slide 20

17. Perfect your timing. Use Simply Measured’s free follower analytics tools to discover when your followers are most active.

Slide 21

18. Interact in real-time. Prepare to work the channel often and actively. Respond fast and take part in real-time conversations.

Slide 22

19. Follow-up with new connections. When someone does you the favor of following, follow-up. Express your appreciation

Slide 23

20. Monitor and respond. Monitor mentions of your brand to find good feedback to share, bad feedback to mediate and new business prospects.

Slide 24

21. % Offer special deals to your followers. Showing your followers members only love will build loyalty and invoke word of mouth.

Slide 25

22. Dial-up social media at events. Create event pages. Select a hashtag. Interact with attendees. Stream video. Publish content from the event.

Slide 26

23. Toss up a popup that asks for followers. Marketing expert Neil Patel claims you’ll double social traffic in 30 days with a pop-up that asks for followers.

Slide 27

24. Ration yourself. JOIN NOW! JOIN NOW! Joining networks and groups is a good thing. Spreading yourself too thin is not.

Slide 28

25. Learn from your analytics. Click around your Google Analytics regularly to determine where traffic is coming from and going to.

Slide 29

26. Work as a team. Create an “all hands on deck” approach across departments for more effective customer communications.

Slide 30

27. Be patient. Results can’t be rushed. Think long-term and be a nurturer.

Slide 31

28. Keep up with the changes. The networks make changes often. Subscribe to reliable sources to keep your social IQ high.

Slide 32

29. Have Fun. If you’re not enjoying social media, it’s not for you.

Slide 33

30. Bring in a strategist. Enlist an expert to help develop your social media marketing strategy and accelerate your success.

Slide 34

Written By | www.feldmancreative.com DESIGNED By | www.infobrandz.com 30 Effective Social Media Tactics

Slide 35