'

How Much Does a Celebrity Tweet Cost?

Понравилась презентация – покажи это...





Слайд 0

HOW MUCH MONEY CAN YOU PAY 
 FOR A TWEET? 1 G U M M Y I N D U S T R I E S


Слайд 1

If you are a user, Twitter is free


Слайд 2

But there is no such thing 
 as a “free lunch” If you didn’t pay for it, somebody else did


Слайд 3

Who’s paying for Twitter?


Слайд 4

That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing
 2014 revenue was 1.403$ millions https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844 Advertising, obviously.


Слайд 5

But tweets have a value


Слайд 6

Look at this


Слайд 7

How much would you pay, for having Justin Bieber tweeting your brand?


Слайд 8

Turns out that you can actually buy a celebrity tweet, 
 or a RT, or just an hashtag


Слайд 9

You can negotiate directly with the VIP user, or ask a company that works with celebrities


Слайд 10

HOW MUCH DOES A TWEET COST?


Слайд 11

He has more than 12 million followers http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Snoop Dogg makes about $8.000 per tweet. “With my mind on the money, and money on my mind”


Слайд 12

She has more than 15 million followers co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin Khloé Kardashian costs roughly the same as Snoop ($8.000)


Слайд 13

That’s cheap! http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Paula Abdul asks for $5.000 Withney Port for $2.500


Слайд 14

http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 The average range for a sponsored tweet seems to be between $2.500 and $8.000


Слайд 15

Charlie Sheen Price per tweet $9.500 - $50.000 Source http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-fortweeting.html http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Snoop Dogg Kim Kardashian Khloe Kardashian $8.000 $10.000 - $20.000 $8.000 - $13.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ http://www.businessinsider.com/celebrities-ignoring-ftc-rules-forhttp://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html http://www.huffingtonpost.com/2013/05/30/celebrity-sponsored- Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-didollari-per-un-cinguettio-dei-vip Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/ http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Name


Слайд 16

Bernstein has ore than 1 Million followers on her Instagram @weworewhat http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/ Fashion blogger Danielle Bernstein gets paid up to $15.000 for a single image on Instagram


Слайд 17

The problem: how can you tell when social media content is “sponsored”?


Слайд 18

default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130 U.S. Federal Trade Commission suggests to use hashtags
 #ad or #sponsored to disclose paid content. Nobody’s doing it #LOL


Слайд 19

Here’s a game for you. Try to spot product placement on your favourite VIP channels.


Слайд 20

http://spesarap.tumblr.com/ It could be your favourite rapper posing with frozen food


Слайд 21

And remember: there is no such thing 
 as a free lunch


Слайд 22

GUMMY INDUSTRIES www.gummyindustries.com


Слайд 23


×

HTML:





Ссылка: