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HOW MUCH MONEY CAN YOU PAY FOR A TWEET? 1 G U M M Y I N D U S T R I E S
If you are a user, Twitter is free
But there is no such thing as a “free lunch” If you didn’t pay for it, somebody else did
Who’s paying for Twitter?
That is Promoted Tweets, Promoted Trends and Promoted accounts, plus Data Licensing 2014 revenue was 1.403$ millions https://investor.twitterinc.com/releasedetail.cfm?releaseid=894844 Advertising, obviously.
But tweets have a value
Look at this
How much would you pay, for having Justin Bieber tweeting your brand?
Turns out that you can actually buy a celebrity tweet, or a RT, or just an hashtag
You can negotiate directly with the VIP user, or ask a company that works with celebrities
HOW MUCH DOES A TWEET COST?
He has more than 12 million followers http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Snoop Dogg makes about $8.000 per tweet. “With my mind on the money, and money on my mind”
She has more than 15 million followers co.uk/news/article-2057268/Twitter-endorsements-Khloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lin Khloé Kardashian costs roughly the same as Snoop ($8.000)
That’s cheap! http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Paula Abdul asks for $5.000 Withney Port for $2.500
http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 The average range for a sponsored tweet seems to be between $2.500 and $8.000
Charlie Sheen Price per tweet $9.500 - $50.000 Source http://www.vulture.com/2012/01/how-much-can-a-celebrity-make-fortweeting.html http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsements- Snoop Dogg Kim Kardashian Khloe Kardashian $8.000 $10.000 - $20.000 $8.000 - $13.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ http://www.businessinsider.com/celebrities-ignoring-ftc-rules-forhttp://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html http://www.huﬃngtonpost.com/2013/05/30/celebrity-sponsored- Snooki (Jersey Shore) $7.800 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ Paula Abdul $5.000 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 Withney Port $2.500 http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-persponsored-tweet/459606 LiLo $3.500 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Ray J $2.300 http://www.dailymail.co.uk/news/article-2057268/Twitter-endorsementsKhloe-Kardashian-costs-8k-Charlie-Sheen-9-5k-Lindsay-Lohan-3-5k.html Mike Tyson $3.200 http://www.wetpaint.com/how-much-do-celebrities-get-paid-totweet-663232/ Chuck D $650 http://www.ustation.it/articoli/4135-pubblicita-su-twitter-migliaia-didollari-per-un-cinguettio-dei-vip Farrah Abraham (MTV) $390 http://zacjohnson.com/celebrity-sponsored-tweets/ http://www.adweek.com/socialtimes/celebs-are-paid-2500-8000-per-sponsored-tweet/459606 Name
Bernstein has ore than 1 Million followers on her Instagram @weworewhat http://www.harpersbazaar.com/fashion/trends/a10949/how-bloggers-make-money-on-instagram/ Fashion blogger Danielle Bernstein gets paid up to $15.000 for a single image on Instagram
The problem: how can you tell when social media content is “sponsored”?
default/ﬁles/attachments/press-releases/ftc-staﬀ-revises-online-advertising-disclosure-guidelines/130 U.S. Federal Trade Commission suggests to use hashtags #ad or #sponsored to disclose paid content. Nobody’s doing it #LOL
Here’s a game for you. Try to spot product placement on your favourite VIP channels.
http://spesarap.tumblr.com/ It could be your favourite rapper posing with frozen food
And remember: there is no such thing as a free lunch
GUMMY INDUSTRIES www.gummyindustries.com