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Comparison of Haagen-Dazs, Ben & Jerrys, Baskin Robbins, Cold Stone Creamery and Other Top Ice Cream Brands on Facebook

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Comparison of Top Ice Cream brands onFacebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015


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Top Ice Cream Brands on Facebook Q2-2015 In this report we looked at the top 13 Ice Cream brands on Facebook. Read on to find out how their social media performance stacked up against the competition.


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Key Findings • Among the 13 brands, Blue Bell Ice Cream was engaging best with their Fans. Learn more. • With a growth rate of 63%, Blue Bell Ice Cream enjoyed the highest Fan Growth Rate. • Talenti Gelato e Sorbetto posted the most “non-brand related” content on their wall. • 7,733 new Posts were written across these 13 ‘brand walls’. That’s an average of 6.5 Posts per day - per wall!


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Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now


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Fans Magnum had the largest fan base of 10,005,408 while Blue Bell Ice Cream showed the highest fan growth of 63.30%. Jeni's Splendid Ice Creams Blue Bunny Ice Cream Magnum Talenti gelato e sorbetto Ben & Jerry's Häagen-Dazs usa Cold Stone Creamery Edy's Blue Bell Ice Cream Baskin-Robbins Turkey Hill Dairy Carvel Ice Cream Dreyer's Grand Ice Cream 70.00% Growth % 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% 0K 2,000K 4,000K 6,000K Number of Fans 8,000K 10,000K 12,000K


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Fans - Geography France 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% United States Countries < 2% Hong Kong Pakistan 100% Egypt Indonesia Dominican Republic Other Countries Germany


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Conversations Blue Bell Ice Cream had the highest PTAT of 13.10% as a percentage of its average number of Fans during this time period. People talking about (as % of Fans) Jeni's Splendid Ice Creams Blue Bunny Ice Cream Carvel Ice Cream Edy's Häagen-Dazs usa Cold Stone Creamery Ben & Jerry's Blue Bell Ice Cream Baskin-Robbins Turkey Hill Dairy Magnum Talenti gelato e sorbetto 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 0K 2,000K 4,000K 6,000K Average Number of Fans 8,000K 10,000K 12,000K


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Engagement - Posts Turkey Hill Dairy published the greatest number of posts (129). Blue Bell Ice Cream had the highest average engagement, with a score of 1,000. Engagement Score Number of Posts Number of Posts 0 20 40 60 80 100 120 140 Talenti gelato e sorbetto Cold Stone Creamery Magnum Carvel Ice Cream Blue Bell Ice Cream Häagen-Dazs usa Blue Bunny Ice Cream Turkey Hill Dairy Edy's Ben & Jerry's Jeni's Splendid Ice Creams 0 200 400 600 Engagement Score 800 1000 1200


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Engagement Breakdown Blue Bunny Ice Cream received the most number of Likes (92,594), Turkey Hill Dairy got the most number of Comments (18,934) and Blue Bell Ice Cream had the most number of Shares (30,782). Likes Comments Shares Talenti gelato e sorbetto Cold Stone Creamery Magnum Carvel Ice Cream Blue Bell Ice Cream Häagen-Dazs usa Blue Bunny Ice Cream Turkey Hill Dairy Edy's Ben & Jerry's Jeni's Splendid Ice Creams 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000


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Most Engaging Brand Posts Blue Bell Ice Cream Turkey Hill Dairy Blue Bell Ice Cream Thu, Jun 25 at 5:17 PM EDT Tue, Jun 23 at 12:15 PM EDT Fri, Jun 19 at 4:06 PM EDT What’s going on at Blue Bell? We’ve been devoting considerable attention to our equipment. From a .. Engagement Score Likes Comments 1,000 8,118 1,109 Shares Sentiment 874 Positive Summer has arrived, and we’re celebrating with a Pure & Chilled Summer Giveaway EACH month in June, .. Engagement Score Likes Comments 1,000 794 1,360 Shares Sentiment 100 Positive We know you have been wondering…what is going on at Blue Bell? Our employees have spent countless h .. Engagement Score Likes Comments 1,000 5,991 1,039 Shares Sentiment 855 Positive


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Most Engaging Brand Posts Talenti gelato e sorbetto Jeni's Splendid Ice Creams Fri, Jun 12 at 12:47 PM EDT Fri, Jun 12 at 11:01 AM EDT Squeeze some lemon juice on your Tahitian Vanilla Bean, sit in a hammock and have someone fan you. S .. We have found Listeria in our production kitchen again. Engagement Score Likes Comments 1,000 12,249 674 Shares Sentiment 839 Positive Engagement Score Likes Comments 1,000 288 412 Mon, Jun 1 at 5:02 PM EDT Shares Sentiment 793 Blue Bell Ice Cream Positive You may have noticed a few photos or videos of our trucks on the roads recently. Unfortunately they .. Engagement Score Likes Comments 1,000 20,970 2,817 Shares Sentiment 11,203 Positive


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Fan Posts Blue Bell Ice Cream's Facebook Page saw the highest number of Fan posts (3,025). Talenti gelato e sorbetto Dreyer's Grand Ice Cream Baskin-Robbins Cold Stone Creamery Magnum Carvel Ice Cream Blue Bell Ice Cream Häagen-Dazs usa Blue Bunny Ice Cream Turkey Hill Dairy Edy's Ben & Jerry's Jeni's Splendid Ice Creams 0 500 1000 1500 2000 Number of Fan Posts 2500 3000 3500


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Sentiment Analysis Jeni's Splendid Ice Creams received the highest percentage of Positive Sentiment (72.00%). Negative Neutral Positive Talenti gelato e sorbetto Dreyer's Grand Ice Cream Cold Stone Creamery Magnum Blue Bell Ice Cream Turkey Hill Dairy Edy's Ben & Jerry's Baskin-Robbins Carvel Ice Cream Häagen-Dazs usa Blue Bunny Ice Cream Jeni's Splendid Ice Creams 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


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Brand Responses Edy's responded to the highest percentage of Fan posts (58.72%). % of Fan Posts Brand Responded to Jeni's Splendid Ice Creams Baskin-Robbins Blue Bell Ice Cream Blue Bunny Ice Cream Ben & Jerry's Magnum Häagen-Dazs usa Edy's Cold Stone Creamery Carvel Ice Cream Turkey Hill Dairy Dreyer's Grand Ice Cream 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 0 1000 2000 3000 4000 Average Response Time (mins) 5000 6000 7000


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Share Of Voice – Volume of Posts Turkey Hill Dairy published the most with 129 posts, among the brands in "Group 2" Group. Ben & Jerry's Häagen-Dazs usa Dreyer's Grand Ice Cream Blue Bell Ice Cream Magnum Baskin-Robbins 4% 0% 19% 7% 2% 3% 3% 0% 11% 13% 11% 2% 25% Edy's Blue Bunny Ice Cream


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Share Of Voice – Likes Blue Bunny Ice Cream received the largest volume of Likes (92,594), among the brands in "Group 2" Group. Ben & Jerry's Häagen-Dazs usa Dreyer's Grand Ice Cream Blue Bell Ice Cream Magnum Baskin-Robbins 2% 1% 0% 0% 3% 4% 14% 24% 11% 6% 0% 6% 29% Edy's Blue Bunny Ice Cream


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Share Of Voice – Comments Turkey Hill Dairy received the largest volume of Comments (18,934), among the brands in "Group 2" Group. Ben & Jerry's Häagen-Dazs usa Dreyer's Grand Ice Cream Blue Bell Ice Cream Magnum Baskin-Robbins 1% 1% 3% 4% 2% 0% 0% 2% 8% 29% 45% 5% 0% Edy's Blue Bunny Ice Cream


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Share Of Voice – Shares Blue Bell Ice Cream received the largest volume of Shares (30,782), among the brands in "Group 2" Group. Ben & Jerry's Häagen-Dazs usa Dreyer's Grand Ice Cream Blue Bell Ice Cream Magnum Baskin-Robbins 0% 0% 0% 5% 3% 7% 5% 12% 3% 3% 7% 0% 55% Edy's Blue Bunny Ice Cream


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Analysis of Magnum Facebook Page Apr 01, 2015 - Jun 30, 2015


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Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now


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Brand Overview Magnum has 434,030 new Likes and an audience base of 10,005,408 fans who are mostly Young, Female and Attached. Magnum Fans New Fans 434,030 Fan Growth 4.34% Country Worldwide Demographics Magnum 10,005,408 Mostly Young, Female and Attached.


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Brand Overview Magnum had 35 new Posts. Posts Brand User Engagement Score Total Fan Posts 162 Total Posts 35 Brand Response Rate 5.56% Total Likes 5,078 Average Reply Time 4 days, 2 hrs, 1 min Total Comments 245 General Sentiment Neutral Total Shares Magnum 6 235


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Fan Growth Magnum had a growth rate of 4.34% between Mar 31, 2015 and Jun 30, 2015. 10,100,000 10,000,000 9,900,000 9,800,000 9,700,000 9,600,000 9,500,000 9,400,000 9,300,000 Magnum Total Fans 10,005,408 New Fans 434,030


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Engagement Magnum had an engagement of 6 and the highest engagement was 16. 18 16 14 12 10 8 6 4 2 0 1-Apr Magnum 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Magnum fans are mostly Young, Female and Attached. Over 60 male female Argentina 51-60 Serbia 41-50 31-40 Algeria 21-30 17% Magnum fans are largely from Pakistan followed by Morocco. Mauritius Below 21 0% 20% 40% 60% Colombia UnKnown 83% Korea Married Iran Engaged Morocco In a Relationship Pakistan Single 0% 10% Fan Demographics Magnum 20% 30% 40% 0K 20K 40K 60K Distribution of Fans 80K


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Brand Posts 3 Magnum posted a total of 35 Posts between Apr 01, 2015 and Jun 30, 2015. 2 1 Top keywords Frequency used in the Posts Magnum profile picture 3 Blog 3 Magnifique Magnum 3 Brigadeiro 0 10 2


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Brand Posts - Engagement Magnum receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 14% 10% 76% Sentiment on Brand Posts Magnum


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Most Engaging Brand Posts Fri, Jun 5 at 10:01 AM EDT Sat, May 16 at 9:36 AM EDT Wed, Apr 29 at 10:01 AM EDT June’s flower is a rose. We’re enjoying ours with a Magnum. French Riviera glamour and Magnum? Today couldn't be more #Magnifique as we welcome film and fashion .. Making the grade with Magnum white, almond and classic. Engagement Score Likes Comments 16 323 18 Magnum Shares Sentiment 23 Positive Engagement Score Likes Comments 14 288 8 Shares Sentiment 22 Positive Engagement Score Likes Comments 14 318 14 Shares Sentiment 16 Positive


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Brand Posts - Analysis Most of Magnum posts were published on Monday and posts on Friday received the highest engagement. Most of Magnum posts were Photos, and posts with Links received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 5 10 15 20 0 25 30 35 2 4 6 8 10 2 4 6 8 10 Sunday Saturday Links Friday Thursday Videos Wednesd… Tuesday Photos Monday 0 2 4 Engagement Score Brand Post Types Magnum 6 8 0 Engagement Score Days of the Week


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User Posts Positive 30 Neutral Negative Users posted a total of 162 Posts between Apr 01, 2015 and Jun 30, 2015 on Magnum's wall. 25 20 15 Top keywords used in the Posts Frequency 10 Magnum 52 στην Good Humor 26 καμπάνια του Magnum 25 Good Humor για τη dream trop supère boonnn 25 5 0 Magnum 24


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User Posts - Engagement Magnum responded to 9 conversations generated by the 162 Posts fans published. Brand Participation Brand Non Participation Magnum appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative 6% Neutral 8% 5% 94% Brand Responses Magnum 87% Sentiment of User Posts


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Analysis of Häagen-Dazs USA Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Häagen-Dazs usa has 71,598 new Likes and an audience base of 1,334,679 fans who are mostly Older, Female and Attached. Häagen-Dazs usa Fans New Fans 71,598 Fan Growth 5.36% Country United States Demographics Häagen-Dazs 1,334,679 Mostly Older, Female and Attached.


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Brand Overview Häagen-Dazs usa had 17 new Posts, and their most recent campaign is #MadeLikeNoOther. Posts Brand User Engagement Score 223 Total Fan Posts 625 Total Posts 17 Brand Response Rate 28.80% Total Likes 10,199 Average Reply Time 20 hrs Total Comments 836 General Sentiment Neutral Total Shares 1,884 Content & Campaigns Most Engaging Content Type Special Offer Most Engaging Campaign Gelato Bar Least Engaging Content Type Contest Recipes/Product Updates Most Recent Campaign #MadeLikeNoOther Most Prolific Content Type Häagen-Dazs


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Fan Growth Häagen-Dazs usa had a growth rate of 5.36% between Mar 31, 2015 and Jun 30, 2015. 1,360,000 1,340,000 Total Fans 1,334,679 New Fans 71,598 1,320,000 1,300,000 1,280,000 1,260,000 1,240,000 1,220,000 Häagen-Dazs


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Engagement Häagen-Dazs usa had an engagement of 223 and the highest engagement was 766. 900 800 700 600 500 400 300 200 100 0 1-Apr Häagen-Dazs 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Häagen-Dazs usa fans are mostly Older, Female and Attached. Over 60 male female Hungary 51-60 Philippines 41-50 31-40 Canada 21-30 25% Häagen-Dazs usa fans are largely from United States followed by France. Malaysia Below 21 0% 10% 20% 30% Mexico Hong Kong UnKnown 75% United Kingdom Married Indonesia Engaged In a Relationship France Single United States 0% 10% Fan Demographics Häagen-Dazs 20% 30% 40% 0K 200K 400K 600K Distribution of Fans 800K 1,000K


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Brand Posts 2 Häagen-Dazs usa posted a total of 17 Posts between Apr 01, 2015 and Jun 30, 2015. 1 Top keywords Frequency used in the Posts Chocolate Caramelized Oat ice MadeLikeNoOther 5 5 5 4 artisans Häagen-Dazs Häagen-Dazs cover photo 0 3


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Brand Posts - Engagement Häagen-Dazs usa responded to 6 conversations generated by the 17 Posts they published. Brand Participation Brand Non Participation Häagen-Dazs usa receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 0% 6% 35% 65% 94% Brand Responses Häagen-Dazs Sentiment on Brand Posts


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Most Engaging Brand Posts Mon, May 11 at 3:02 PM EDT Fri, May 1 at 9:24 AM EDT Tue, May 12 at 12:55 PM EDT FYI free ice cream at Häagen-Dazs! Häagen-Dazs updated their cover photo. Happy #HDFreeConeDay! There's no wrong way to enjoy your free scoop. http://bit.ly/1DjmkrA Engagement Score Likes Comments 766 2,370 171 Häagen-Dazs Shares Sentiment 801 Neutral Engagement Score Likes Comments 664 1,549 281 Shares Sentiment 543 Positive Engagement Score Likes Comments 317 546 76 Shares Sentiment 203 Positive


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Brand Posts - Analysis Most of Häagen-Dazs usa posts were published on Monday and posts on Friday received the highest engagement. Most of Häagen-Dazs usa posts were Photos, and posts with Links received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 2 4 6 0 8 10 2 4 6 8 0 100 200 300 400 Sunday Saturday Links Friday Thursday Videos Wednesday Tuesday Photos Monday 0 200 400 600 Engagement Score Brand Post Types Häagen-Dazs 800 1000 Engagement Score Days of the Week


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User Posts Positive Neutral Negative Users posted a total of 625 Posts between 90 Apr 01, 2015 and Jun 30, 2015 on Häagen- 80 Dazs usa's wall. 70 60 50 40 Top keywords used in the Posts Frequency 30 Häagen-Dazs 274 20 ice cream 190 10 chocolate 55 0 flavor 45 Free Cone Day 38 Häagen-Dazs


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User Posts - Engagement Häagen-Dazs usa responded to 180 conversations generated by the 625 Posts fans published. Brand Participation Brand Non Participation Häagen-Dazs usa appears to participate more when Fan conversations have greater positive vibes than negative. Posititve 29% 71% Brand Responses Häagen-Dazs Negative Neutral 31% 64% 5% Sentiment of User Posts


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Content Intel Most of Häagen-Dazs usa posts were around 'Recipes/Product Updates', and posts around 'Special Offer' received the highest engagement. Engagement Score Number of Posts Number of Posts 0 1 2 3 4 5 6 7 8 Contest Recipes/Product Updates Special Offer Engagement-oriented posts 0 Häagen-Dazs 50 100 150 200 Engagement Score 250 300 350


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Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, #MadeLikeNoOther was the most engaging campaign run by Häagen-Dazs usa. Engagement Score 0 2 Number of Posts Number of Posts 4 Overall, Peppermint Bark engaged the best out of the recent 3 campaigns run by Häagen-Dazs usa. Engagement Score 6 8 0 Number of Posts Number of Posts 5 10 15 Peppermint Bark All-new Artisan #MadeLikeNoOther Collection #MadeLikeNoOther 0 20 40 60 Engagement Score Apr 01, 2015 - Jun 30, 2015 Häagen-Dazs 80 100 0 100 200 300 Engagement Score Entire Campaign 400


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Analysis of Ben & Jerry's Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Ben & Jerry's has 253,385 new Likes and an audience base of 7,789,838 fans who are mostly Young, Female and Attached. Ben & Jerry's Fans New Fans 253,385 Fan Growth 3.25% Country Worldwide Demographics Ben & Jerry's 7,789,838 Mostly Young, Female and Attached.


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Brand Overview Ben & Jerry's had 20 new Posts. Posts Brand User Engagement Score 49 Total Fan Posts 301 Total Posts 20 Brand Response Rate 1.66% Total Likes 4,067 Average Reply Time 1 day, 3 hrs, 8 mins Total Comments 448 General Sentiment Neutral Total Shares 2,571 Content & Campaigns Most Engaging Content Type Least Engaging Content Type Brand News Most Prolific Content Type Ben & Jerry's Special Offer Special Offer


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Fan Growth Ben & Jerry's had a growth rate of 3.25% between Mar 31, 2015 and Jun 30, 2015. 7,850,000 7,800,000 7,750,000 7,700,000 7,650,000 7,600,000 7,550,000 7,500,000 7,450,000 7,400,000 Ben & Jerry's Total Fans 7,789,838 New Fans 253,385


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Engagement Ben & Jerry's had an engagement of 49 and the highest engagement was 216. 250 200 150 100 50 0 1-Apr Ben & Jerry's 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Ben & Jerry's fans are largely from India followed by Philippines. Ben & Jerry's fans are mostly Young, Female and Attached. Over 60 male female Japan 51-60 Hong Kong 41-50 31-40 Algeria 21-30 27% Malaysia Below 21 0% 20% 40% 60% Turkey Puerto Rico 73% UnKnown Pakistan Married Indonesia Engaged In a Relationship Philippines Single India 0% 10% Fan Demographics Ben & Jerry's 20% 30% 40% 0K 5K 10K 15K 20K Distribution of Fans 25K 30K


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Brand Posts 3 Ben & Jerry's posted a total of 20 Posts between Apr 01, 2015 and Jun 30, 2015. 2 1 Top keywords Frequency used in the Posts Free Cone Day FREE ice cream 4 Meet Flavor Guru 3 scoop shop Ben & Jerry's 6 April 0 9 2


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Brand Posts - Engagement Ben & Jerry's receives more positive than negative vibes from comments on their Posts. Posititve Negative 0% 13% 87% Sentiment on Brand Posts Ben & Jerry's Neutral


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Most Engaging Brand Posts Tue, Apr 14 at 8:32 AM EDT Mon, Apr 13 at 3:00 PM EDT Fri, Apr 17 at 2:00 PM EDT It’s finally here! Free Cone Day is TODAY! Find your local participating scoop shop, and come get yo .. So close you can almost taste it! Free Cone Day is April 14th!! Plan ahead to visit your local scoop .. Ben & Jerry's's BRRR-ito is arriving on 4/20, naturally. Engagement Score Likes Comments 377 376 127 Ben & Jerry's Shares Sentiment 1,411 Positive Engagement Score Likes Comments 227 297 118 Shares Sentiment 730 Positive Engagement Score Likes Comments 117 1,467 35 Shares Sentiment 232 Positive


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Brand Posts - Analysis Most of Ben & Jerry's posts were Links, and posts with Links received the highest engagement. Engagement Score Number of Posts Most of Ben & Jerry's posts were published on Wednesday and posts on Tuesday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 2 4 0 6 8 10 2 4 6 8 0 50 100 150 200 Sunday Saturday Videos Friday Thursday Photos Wednesday Tuesday Links Monday 0 20 40 60 80 Engagement Score Brand Post Types Ben & Jerry's 100 120 Engagement Score Days of the Week


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User Posts Positive Neutral Negative Users posted a total of 301 Posts between 40 Apr 01, 2015 and Jun 30, 2015 on Ben & 35 Jerry's's wall. 30 25 20 15 Top keywords used in the Posts Frequency Jerry 261 10 Ben 247 5 Ice Cream 46 0 One 41 two crowdfunded 37 Ben & Jerry's


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User Posts - Engagement Ben & Jerry's responded to 5 conversations generated by the 301 Posts fans published. Brand Participation Brand Non Participation Ben & Jerry's appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 2% 23% 8% 69% 98% Brand Responses Ben & Jerry's Sentiment of User Posts


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Content Intel Most of Ben & Jerry's posts were around 'Special Offer', and posts around 'Special Offer' received the highest engagement. Engagement Score Number of Posts Number of Posts 0 1 2 3 4 5 6 7 8 9 10 Recipes/Product Updates Special Offer Engagement-oriented posts Others Brand News 0 Ben & Jerry's 10 20 30 40 50 Engagement Score 60 70 80 90


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Analysis of Cold Stone Creamery Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Cold Stone Creamery has 1,390 new Likes and an audience base of 1,978,956 fans who are mostly Young, Female and Attached. Cold Stone Creamery Fans New Fans 1,390 Fan Growth .07% Country United States Demographics Cold Stone Creamery 1,978,956 Mostly Young, Female and Attached.


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Brand Overview Cold Stone Creamery had 67 new Posts. Posts Brand User Engagement Score 106 Total Fan Posts 441 Total Posts 67 Brand Response Rate 36.28% Total Likes 45,920 Average Reply Time 18 hrs, 9 mins Total Comments 1,273 General Sentiment Neutral Total Shares 2,942 Cold Stone Creamery


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Fan Growth Cold Stone Creamery had a growth rate of 0.07% between Mar 31, 2015 and Jun 30, 2015. 1,979,500 1,979,000 Total Fans 1,978,956 New Fans 1,390 1,978,500 1,978,000 1,977,500 1,977,000 1,976,500 1,976,000 Cold Stone Creamery


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Engagement Cold Stone Creamery had an engagement of 106 and the highest engagement was 246. 300 250 200 150 100 50 0 1-Apr 8-Apr Cold Stone Creamery 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Cold Stone Creamery fans are mostly Young, Female and Attached. Over 60 male female Nigeria 51-60 United Arab Emirates 41-50 31-40 India 21-30 Philippines Below 21 34% Cold Stone Creamery fans are largely from United States followed by Puerto Rico. 0% 10% 20% 30% 40% Indonesia UnKnown Canada Married 66% Taiwan Engaged Puerto Rico In a Relationship United States Single 0% 10% 20% 30% 40% 50% Fan Demographics Cold Stone Creamery 0K 500K 1,000K 1,500K Distribution of Fans 2,000K


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Brand Posts 2 Cold Stone Creamery posted a total of 67 Posts between Apr 01, 2015 and Jun 30, 2015. 1 Top keywords Frequency used in the Posts ice cream Cold Stone Creamery delicious Cold Stone Creamery Creation 10 Dad 0 29 7 15 12


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Brand Posts - Engagement Cold Stone Creamery responded to 10 conversations generated by the 67 Posts they published. Brand Participation Brand Non Participation Cold Stone Creamery receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 2% 15% 85% Brand Responses Cold Stone Creamery 5% 93% Sentiment on Brand Posts


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Most Engaging Brand Posts Sat, Apr 25 at 6:23 PM EDT Thu, Jun 25 at 5:30 PM EDT Thu, Jun 4 at 8:08 PM EDT Cookie Doughn't You Want Some Go ahead, you deserve it! Sprinkles of happiness! Do I want some? The answer is always ‘Yes.’ Engagement Score Likes Comments 246 1,879 41 Cold Stone Creamery Shares Sentiment 99 Positive Engagement Score Likes Comments 235 1,755 71 Shares Sentiment 81 Positive Engagement Score Likes Comments 231 1,773 39 Shares Sentiment 89 Positive


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Brand Posts - Analysis Most of Cold Stone Creamery posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Most of Cold Stone Creamery posts were published on Friday and posts on Thursday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 10 20 30 40 0 50 60 70 Videos 5 10 15 0 50 100 150 Sunday Saturday Friday Plain Text Thursday Links Wednesday Tuesday Photos Monday 0 20 40 60 80 Engagement Score Brand Post Types Cold Stone Creamery 100 120 140 Engagement Score Days of the Week


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User Posts Positive Neutral Negative Users posted a total of 441 Posts between 45 Apr 01, 2015 and Jun 30, 2015 on Cold 40 Stone Creamery's wall. 35 30 25 20 Top keywords used in the Posts Frequency 15 Cold Stone Creamery 278 10 ice cream 135 5 Grill 61 0 Cafe Del Mar 60 Bait Shack 60 Cold Stone Creamery


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User Posts - Engagement Cold Stone Creamery responded to 160 conversations generated by the 441 Posts fans published. Brand Participation Brand Non Participation Cold Stone Creamery appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 34% 36% 48% 64% 18% Brand Responses Cold Stone Creamery Sentiment of User Posts


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Analysis of Blue Bunny Ice Cream Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Blue Bunny Ice Cream has 1,989 new Likes and an audience base of 764,958 fans who are mostly Older, Female and Attached. Blue Bunny Ice Cream Fans New Fans 1,989 Fan Growth .26% Country United States Demographics Blue Bunny Ice Cream 764,958 Mostly Older, Female and Attached.


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Brand Overview Blue Bunny Ice Cream had 55 new Posts. Posts Brand User Engagement Score 395 Total Fan Posts 439 Total Posts 55 Brand Response Rate 21.41% Total Likes 92,594 Average Reply Time 14 hrs, 15 mins Total Comments 2,143 General Sentiment Positive Total Shares 3,729 Blue Bunny Ice Cream


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Fan Growth Blue Bunny Ice Cream had a growth rate of 0.26% between Mar 31, 2015 and Jun 30, 2015. 765,500 765,000 764,500 764,000 763,500 763,000 762,500 762,000 761,500 Blue Bunny Ice Cream Total Fans 764,958 New Fans 1,989


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Engagement Blue Bunny Ice Cream had an engagement of 395 and the highest engagement was 886. 1,000 900 800 700 600 500 400 300 200 100 0 1-Apr 8-Apr Blue Bunny Ice Cream 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Blue Bunny Ice Cream fans are mostly Older, Female and Attached. Over 60 male female Peru 51-60 United Kingdom 41-50 31-40 8% Blue Bunny Ice Cream fans are largely from United States followed by Puerto Rico. Canada 21-30 Pakistan Below 21 0% 10% 20% 30% 40% India UnKnown 92% Mexico Married Philippines Engaged Puerto Rico In a Relationship United States Single 0% 10% Fan Demographics Blue Bunny Ice Cream 20% 30% 40% 0K 200K 400K 600K Distribution of Fans 800K


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Brand Posts 3 Blue Bunny Ice Cream posted a total of 55 Posts between Apr 01, 2015 and Jun 30, 2015. 2 1 Top keywords Frequency used in the Posts Ice Cream Blue Bunny 6 Scoops 5 D.C res Blue Bunny Ice Cream 18 Jimmie Johnson 0 20 3


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Brand Posts - Engagement Blue Bunny Ice Cream responded to 17 conversations generated by the 55 Posts they published. Brand Participation Brand Non Participation Blue Bunny Ice Cream receives more positive than negative vibes from comments on their Posts. Posititve Negative Neutral 0% 6% 31% 69% 94% Brand Responses Blue Bunny Ice Cream Sentiment on Brand Posts


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Most Engaging Brand Posts Tue, May 26 at 1:30 PM EDT Mon, Jun 1 at 3:42 PM EDT Tue, Apr 7 at 12:01 PM EDT Now that it’s (unofficially) summer, you can find us here. If you love cookies and you love ice cream, you’re going to love our delicious new treat. Introducin .. Looking for a fun & fresh way to welcome in the warmer weather? This fruit frosty has major a’peel! .. Engagement Score Likes Comments 886 8,986 184 Blue Bunny Ice Cream Shares Sentiment 112 Positive Engagement Score Likes Comments 827 5,684 125 Shares Sentiment 262 Positive Engagement Score Likes Comments 802 5,453 70 Shares Sentiment 242 Positive


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Brand Posts - Analysis Most of Blue Bunny Ice Cream posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Most of Blue Bunny Ice Cream posts were published on Monday and posts on Tuesday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 10 20 30 0 40 50 60 2 4 6 8 10 Sunday Saturday Links Friday Thursday Videos Wednesday Tuesday Photos Monday 0 100 200 300 Engagement Score Brand Post Types Blue Bunny Ice Cream 400 500 0 200 400 Engagement Score Days of the Week 600 800


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User Posts Positive Neutral Negative Users posted a total of 439 Posts between 50 Apr 01, 2015 and Jun 30, 2015 on Blue 45 Bunny Ice Cream's wall. 40 35 30 Top keywords used in the Posts Frequency 15 Ice Cream 344 10 Blue Bunny Ice Cream 313 5 AD 51 0 good 49 Summer 49 25 20 Blue Bunny Ice Cream


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User Posts - Engagement Blue Bunny Ice Cream responded to 94 conversations generated by the 439 Posts fans published. Brand Participation Brand Non Participation Blue Bunny Ice Cream appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 21% 36% 59% 79% Brand Responses Blue Bunny Ice Cream 5% Sentiment of User Posts


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