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Comparison of Starbucks, Folgers, Caribou, Green Mountain and Other Top Coffee Brands on Facebook

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Top Coffee Brands on Br Facebook in Q2-2015 Apr 01, 2015 - Jun 30, 2015


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Top Coffee Brands on Facebook Q2-2015 In this report we looked at 10 of the most popular chains or brands of coffee on Facebook. Read on to find out how the brands fare on social media.


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Key Findings • Among the top 12 brands, Peet's Coffee & Tea was engaging best with their Fans • With a growth rate of 13%, La Colombe Torrefaction enjoyed the highest Fan Growth Rate. • Among the top brands, Starbucks posted the most “non brand related” content on their wall. • 12,441 new Posts were written across the 12 ‘brand walls’. That’s an average of 11.4 Posts per day - per wall!


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Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now


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Fans Starbucks Coffee had the largest fan base of 35,639,169 while La Colombe Torrefaction showed the highest fan growth of 12.56%. StumpTown Coffee Roasters Seattle's Best Coffee Blue Bottle Coffee Peet's Coffee & Tea Green Mountain Coffee Starbucks Coffee Dunkin' Donuts Gevalia Coffee La Colombe Torrefaction Caribou Coffee The Coffee Bean & Tea Leaf Folgers 14.00% 12.00% Growth % 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -2.00% Competitors 0K 5,000K 10,000K 15,000K 20,000K Number of Fans 25,000K 30,000K 35,000K 40,000K


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Fans - Geography United States Philippines Countries < 2% Mexico Pakistan Indonesia Peru Other Countries Japan Vietnam 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Folgers Peet's Coffee Gevalia & Tea Coffee StumpTown La Colombe Blue Bottle Coffee Roasters Competitors Torrefaction Coffee Starbucks Caribou The Coffee Green Dunkin' Seattle's Coffee Coffee Bean & Tea Mountain Donuts Best Coffee Leaf Coffee


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Engagement - Posts La Colombe Torrefaction published the greatest number of posts (225). Peet's Coffee & Tea had the highest average engagement, with a score of 686. Engagement Score Number of Posts Number of Posts 0 50 100 150 200 250 Folgers La Colombe Torrefaction Starbucks Coffee Blue Bottle Coffee The Coffee Bean & Tea Leaf Gevalia Coffee Green Mountain Coffee Seattle's Best Coffee Caribou Coffee Dunkin' Donuts Peet's Coffee & Tea StumpTown Coffee Roasters 0 Competitors 100 200 300 400 Engagement Score 500 600 700 800


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Engagement Breakdown Starbucks Coffee received the most number of Likes (1,970,074), Starbucks Coffee got the most number of Comments (37,883) and Starbucks Coffee had the most number of Shares (40,650). Likes Comments Shares Folgers La Colombe Torrefaction Starbucks Coffee Blue Bottle Coffee The Coffee Bean & Tea Leaf Gevalia Coffee Green Mountain Coffee Seattle's Best Coffee Caribou Coffee Dunkin' Donuts Peet's Coffee & Tea StumpTown Coffee Roasters 0 Competitors 500000 1000000 1500000 2000000 2500000


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Most Engaging Brand Posts La Colombe Torrefaction La Colombe Torrefaction Folgers Tue, Jun 23 at 3:06 PM EDT Fri, Jun 19 at 12:11 PM EDT Fri, May 22 at 10:00 AM EDT Todd Carmichael. The Coffee Willy Wonka of Philadelphia. Introducing Draft Latte: the iced latte to end all iced lattes. Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s .. Engagement Score Likes Comments 1,000 916 78 Competitors Shares Sentiment 168 Uncategori zed Engagement Score Likes Comments 1,000 512 47 Shares Sentiment 176 Uncategori zed Engagement Score Likes Comments 1,000 47,025 1,393 Shares Sentiment 3,329 Positive


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Most Engaging Brand Posts Folgers Folgers Folgers Tue, Jun 9 at 1:30 PM EDT Sun, Jun 7 at 9:00 AM EDT Tue, Jun 16 at 10:00 AM EDT Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an .. Take a morning walk by the water. But first, Folgers®. Just mix with cold milk to make a refreshing iced coffee anytime you want. Try all four delicious fl .. Engagement Score Likes Comments 999 28,862 1,054 Competitors Shares Sentiment 2,369 Positive Engagement Score Likes Comments 999 29,142 1,277 Shares Sentiment 2,146 Positive Engagement Score Likes Comments 998 25,189 1,004 Shares Sentiment 2,149 Positive


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Fan Posts Starbucks Coffee's Facebook Page saw the highest number of Fan posts (8,720). Folgers La Colombe Torrefaction Starbucks Coffee Blue Bottle Coffee The Coffee Bean & Tea Leaf Gevalia Coffee Seattle's Best Coffee Green Mountain Coffee Dunkin' Donuts Caribou Coffee Peet's Coffee & Tea StumpTown Coffee Roasters 0 Competitors 1000 2000 3000 4000 5000 6000 Number of Fan Posts 7000 8000 9000 10000


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Sentiment Analysis Seattle's Best Coffee received the highest percentage of Positive Sentiment (65.00%). Negative Neutral Positive Blue Bottle Coffee Gevalia Coffee Dunkin' Donuts Folgers La Colombe Torrefaction Starbucks Coffee Seattle's Best Coffee Green Mountain Coffee Caribou Coffee Peet's Coffee & Tea 0% Competitors 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%


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Brand Responses Gevalia Coffee responded to the highest percentage of Fan posts (51.48%). Peet's Coffee & Tea Starbucks Coffee Gevalia Coffee Caribou Coffee La Colombe Torrefaction Blue Bottle Coffee Green Mountain Coffee Folgers Seattle's Best Coffee Dunkin' Donuts % of Fan Posts Brand Responded to 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 0 200 400 600 800 1000 1200 Average Response Time (mins) Competitors 1400 1600 1800 2000


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Share Of Voice – Volume of Posts La Colombe Torrefaction published the most with 226 posts, among the brands in "Competitors" Group. Seattle's Best Coffee Dunkin' Donuts StumpTown Coffee Roasters Gevalia Coffee 10% 5% The Coffee Bean & Tea Leaf Peet's Coffee & Tea 6% 12% 6% 7% 6% 7% 5% 32% 3% 1% Competitors La Colombe Torrefaction Folgers


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Share Of Voice – Likes Starbucks Coffee received the largest volume of Likes (1,970,074), among the brands in "Competitors" Group. Seattle's Best Coffee Dunkin' Donuts StumpTown Coffee Roasters Gevalia Coffee 0% 1% The Coffee Bean & Tea Leaf Peet's Coffee & Tea 2% 0% 0% 2% 0% 5% 8% 81% Competitors 0% 1% La Colombe Torrefaction Folgers


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Share Of Voice – Comments Starbucks Coffee received the largest volume of Comments (37,883), among the brands in "Competitors" Group. Seattle's Best Coffee Dunkin' Donuts StumpTown Coffee Roasters Gevalia Coffee 0% 1% 1% The Coffee Bean & Tea Leaf Peet's Coffee & Tea 2% 0% 2% 1% 0% 4% 6% 53% Competitors 30% La Colombe Torrefaction Folgers


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Share Of Voice – Shares Starbucks Coffee received the largest volume of Shares (40,650), among the brands in "Competitors" Group. Seattle's Best Coffee Dunkin' Donuts StumpTown Coffee Roasters Gevalia Coffee The Coffee Bean & Tea Leaf Peet's Coffee & Tea 2% 2% 2% 1% 1% 3% 2% 0% 3% 6% 22% 56% Competitors La Colombe Torrefaction Folgers


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Analysis of Starbucks Coffee Facebook Page Apr 01, 2015 - Jun 30, 2015


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Generate Your Own Social Media Report This report was generated entirely by Unmetric’s Reporting Engine. It took minutes to create. Create Your Free Social Media Report Now


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Brand Overview Starbucks Coffee has 64,679 new Likes and an audience base of 35,639,169 fans who are mostly Young, Female and Attached. Starbucks Coffee Fans New Fans 64,679 Fan Growth .18% Country Worldwide Demographics Starbucks Coffee 35,639,169 Mostly Young, Female and Attached.


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Brand Overview Starbucks Coffee had 39 new Posts, and their most recent campaign is Home Brewing Week. Posts Brand User Engagement Score 450 Total Fan Posts 8,705 Total Posts 39 Brand Response Rate 14.29% Total Likes 1,970,074 Average Reply Time 3 hrs, 3 mins Total Comments 37,883 General Sentiment Neutral Total Shares 40,650 Content & Campaigns Most Engaging Content Type Most Engaging Campaign Least Engaging Content Type Contest Most Recent Campaign Most Prolific Content Type Starbucks Coffee Corporate Social Responsibility Engagement Oriented Posts Buy any fall drink between 2-6 pm get another free Home Brewing Week


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Fan Growth Starbucks Coffee had a growth rate of 0.18% between Mar 31, 2015 and Jun 30, 2015. 35,660,000 35,640,000 Total Fans 35,639,169 New Fans 64,679 35,620,000 35,600,000 35,580,000 35,560,000 35,540,000 35,520,000 Starbucks Coffee


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Engagement Starbucks Coffee had an engagement of 450 and the highest engagement was 955. 1,200 1,000 800 600 400 200 0 1-Apr Starbucks Coffee 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Starbucks Coffee fans are mostly Young, Female and Attached. Over 60 male female El Salvador 51-60 France 41-50 31-40 Malaysia 21-30 29% Starbucks Coffee fans are largely from United States followed by Mexico. Taiwan Below 21 0% 10% 20% 30% 40% Canada Germany 71% UnKnown United Kingdom Married Philippines Engaged In a Relationship Mexico Single United States 0% 10% Fan Demographics Starbucks Coffee 20% 30% 40% 0K 5,000K 10,000K 15,000K Distribution of Fans 20,000K


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Brand Posts 4 Starbucks Coffee posted a total of 39 Posts between Apr 01, 2015 and Jun 30, 2015. 3 2 Top keywords Frequency used in the Posts Starbucks Coffee 6 4 stores 0 Starbucks Coffee 1 3 Latte Home Brewing Week 2 2


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Brand Posts - Engagement Starbucks Coffee responded to 17 conversations generated by the 39 Posts they published. Brand Participation Brand Non Participation Starbucks Coffee receives more positive than negative vibes from comments on their Posts. Posititve 3% Negative Neutral 11% 44% 56% 86% Brand Responses Starbucks Coffee Sentiment on Brand Posts


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Most Engaging Brand Posts Fri, Apr 3 at 11:00 AM EDT Wed, Jun 10 at 8:00 AM EDT Thu, Apr 9 at 8:00 AM EDT When Spring says "hello." Cheers to you and happy National Iced Tea day, too! Do 2x the good, when you share a chai with a friend. Buy an Oprah Chai, get another free, and we’ll .. Engagement Score Likes Comments 960 292,758 2,673 Starbucks Coffee Shares Sentiment 4,671 Positive Engagement Score Likes Comments 955 244,930 3,779 Shares Sentiment 7,700 Positive Engagement Score Likes Comments 895 167,108 3,928 Shares Sentiment 6,124 Positive


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Brand Posts - Analysis Most of Starbucks Coffee posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Most of Starbucks Coffee posts were published on Monday and posts on Friday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 5 10 0 15 20 25 2 4 6 8 10 Sunday Saturday Links Friday Thursday Wednesday Photos Tuesday Monday 0 100 200 300 400 Engagement Score Brand Post Types Starbucks Coffee 500 600 700 0 200 400 Engagement Score Days of the Week 600


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User Posts Positive 300 Neutral Negative Users posted a total of 8,705 Posts between Apr 01, 2015 and Jun 30, 2015 on Starbucks Coffee's wall. 250 200 150 Top keywords used in the Posts Frequency 100 Starbucks 4312 one 808 drink 804 time 730 store 711 50 0 Starbucks Coffee


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User Posts - Engagement Starbucks Coffee responded to 1,245 conversations generated by the 8,705 Posts fans published. Brand Participation Brand Non Participation Starbucks Coffee appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 14% 33% 55% 86% Brand Responses Starbucks Coffee 12% Sentiment of User Posts


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Content Intel Most of Starbucks Coffee posts were around 'Engagement Oriented Posts', and posts around 'Corporate Social Responsibility' received the highest engagement. Engagement Score Number of Posts Number of Posts 0 2 4 6 8 10 12 14 16 Engagement Oriented… Corporate Social… Contest Recipes/Menu Updates Others Special Offer Brand News 0 Starbucks Coffee 100 200 300 400 500 600 Engagement Score 700 800 900 1000


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Campaign Intel – 3 most recent campaigns Between Apr 01, 2015 and Jun 30, 2015, Home Brewing Week was the most engaging campaign run by Starbucks Coffee. Engagement Score 0 Number of Posts Number of Posts 1 2 Overall, #StarbucksforLife engaged the best out of the recent 3 campaigns run by Starbucks Coffee. Engagement Score 3 0 Number of Posts Number of Posts 2 4 6 #StarbucksforLife Home Brewing Week #StarbucksDate Home Brewing Week 0 200 400 Engagement Score Apr 01, 2015 - Jun 30, 2015 Starbucks Coffee 600 0 200 400 600 Engagement Score Entire Campaign 800 1000


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Analysis of Dunkin' Donuts Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Dunkin' Donuts has 298,249 new Likes and an audience base of 12,760,853 fans who are mostly Young, Female and Attached. Dunkin' Donuts Fans New Fans 298,249 Fan Growth 2.34% Country Worldwide Demographics Dunkin' Donuts 12,760,853 Mostly Young, Female and Attached.


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Brand Overview Dunkin' Donuts had 7 new Posts. Posts Brand User Engagement Score 36 Total Fan Posts 350 Total Posts 7 Brand Response Rate 30.00% Total Likes 8,161 Average Reply Time 11 hrs, 56 mins Total Comments 303 General Sentiment Neutral Total Shares 268 Dunkin' Donuts


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Fan Growth Dunkin' Donuts had a growth rate of 2.34% between Mar 31, 2015 and Jun 30, 2015. 12,800,000 12,750,000 12,700,000 Total Fans 12,760,853 New Fans 298,249 12,650,000 12,600,000 12,550,000 12,500,000 12,450,000 12,400,000 12,350,000 12,300,000 Dunkin' Donuts


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Engagement Dunkin' Donuts had an engagement of 36 and the highest engagement was 77. 90 80 70 60 50 40 30 20 10 0 1-Apr Dunkin' Donuts 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Dunkin' Donuts fans are largely from Pakistan followed by Mexico. Dunkin' Donuts fans are mostly Young, Female and Attached. Over 60 male female Venezuela 51-60 Argentina 41-50 31-40 France 21-30 Saudi Arabia Below 21 31% 69% 0% 10% 20% 30% 40% UnKnown Italy Married Canada Engaged Mexico In a Relationship Pakistan Single 0% 10% Fan Demographics Dunkin' Donuts Puerto Rico 20% 30% 40% 0K 50K 100K 150K Distribution of Fans 200K


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Brand Posts 3 Dunkin' Donuts posted a total of 7 Posts between Apr 01, 2015 and Jun 30, 2015. 2 1 Top keywords Frequency used in the Posts free donut ready 2 next week 2 beverage today Dunkin' Donuts 2 Celebrating Global 0 5 1


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Most Engaging Brand Posts Fri, May 29 at 9:00 PM EDT Fri, May 29 at 4:00 PM EDT Thu, Jun 4 at 2:47 PM EDT Our donuts are ready to celebrate Global Donut Day next week. Are you? Our donuts are ready to celebrate Global Donut Day next week. Are you? The world is better with donuts. Celebrate Global Donut Day with us tomorrow and get a free donut wi .. Engagement Score Likes Comments 77 3,125 57 Dunkin' Donuts Shares Sentiment 41 Positive Engagement Score Likes Comments 77 2,930 74 Shares Sentiment 56 Positive Engagement Score Likes Comments 30 650 53 Shares Sentiment 57 Positive


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Brand Posts - Analysis Most of Dunkin' Donuts posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Most of Dunkin' Donuts posts were published on Friday and posts on Friday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 2 4 0 6 8 1 2 3 4 5 Sunday Saturday Friday Thursday Photos Wednesday Tuesday Monday 0 10 20 Engagement Score Brand Post Types Dunkin' Donuts 30 40 0 20 40 Engagement Score Days of the Week 60


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User Posts Positive 60 Neutral Negative Users posted a total of 350 Posts between Apr 01, 2015 and Jun 30, 2015 on Dunkin' Donuts's wall. 50 40 30 Top keywords used in the Posts Frequency 20 Dunkin 139 coffee 67 branch 45 irresistible 44 ur creamy fluffy donuts 44 10 0 Dunkin' Donuts


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User Posts - Engagement Dunkin' Donuts responded to 105 conversations generated by the 350 Posts fans published. Brand Participation Brand Non Participation Dunkin' Donuts appears to participate more when Fan conversations have greater positive vibes than negative. Posititve 30% 70% Brand Responses Dunkin' Donuts Negative Neutral 31% 65% 4% Sentiment of User Posts


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Analysis of Folgers Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Folgers has 20,499 new Likes and an audience base of 1,410,399 fans who are mostly Older, Female and Attached. Folgers Fans New Fans 20,499 Fan Growth 1.45% Country United States Demographics Folgers 1,410,399 Mostly Older, Female and Attached.


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Brand Overview Folgers had 51 new Posts. Posts Brand User Engagement Score Total Fan Posts 898 Total Posts 51 Brand Response Rate 25.84% Total Likes 197,841 Average Reply Time 7 hrs, 33 mins Total Comments 21,527 General Sentiment Positive Total Shares Folgers 669 15,991


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Fan Growth Folgers had a growth rate of 1.45% between Mar 31, 2015 and Jun 30, 2015. 1,415,000 1,410,000 1,405,000 1,400,000 1,395,000 1,390,000 1,385,000 1,380,000 1,375,000 Folgers Total Fans 1,410,399 New Fans 20,499


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Engagement Folgers had an engagement of 669 and the highest engagement was 1000. 1,200 1,000 800 600 400 200 0 1-Apr Folgers 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Folgers fans are mostly Older, Female and Attached. Over 60 male female Russian Federation 51-60 United Kingdom 41-50 31-40 12% Folgers fans are largely from United States followed by Canada. India 21-30 Puerto Rico Below 21 0% 10% 20% 30% Philippines UnKnown 88% Mexico Married Brazil Engaged Canada In a Relationship United States Single 0% 20% Fan Demographics Folgers 40% 60% 0K 500K 1,000K Distribution of Fans 1,500K


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Brand Posts 4 Folgers posted a total of 51 Posts between Apr 01, 2015 and Jun 30, 2015. 3 2 Top keywords Frequency used in the Posts 0 Folgers Folgers 14 Folgers Iced Café 1 13 Coffee refreshing iced coffee chance 10 8 7


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Brand Posts - Engagement Folgers responded to 35 conversations generated by the 51 Posts they published. Brand Participation Brand Non Participation 31% 69% Brand Responses Folgers


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Most Engaging Brand Posts Fri, May 22 at 10:00 AM EDT Tue, Jun 9 at 1:30 PM EDT Sun, Jun 7 at 9:00 AM EDT Folgers Iced Café™ and a morning meet-up with your favorite friends. Now that’s refreshing. http://s .. Treat yourself to a creamy, delicious iced coffee with new Folgers Iced Café™! Just mix with milk an .. Take a morning walk by the water. But first, Folgers®. Engagement Score Likes Comments 1,000 47,025 1,393 Folgers Shares Sentiment 3,329 Positive Engagement Score Likes Comments 999 28,862 1,054 Shares Sentiment 2,369 Positive Engagement Score Likes Comments 999 29,142 1,277 Shares Sentiment 2,146 Positive


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Brand Posts - Analysis Most of Folgers posts were published on Tuesday and posts on Friday received the highest engagement. Most of Folgers posts were Photos, and posts with Videos received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 10 20 30 0 40 50 5 10 15 Sunday Saturday Plain Text Friday Thursday Videos Wednesday Tuesday Photos Monday 0 200 400 Engagement Score Brand Post Types Folgers 600 800 0 200 400 600 Engagement Score Days of the Week 800 1,000


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User Posts Positive Neutral Negative Users posted a total of 898 Posts between 90 Apr 01, 2015 and Jun 30, 2015 on Folgers's 80 wall. 70 60 50 40 Top keywords used in the Posts Frequency 30 Folgers 451 20 cup 169 10 coffee 163 0 morning 135 Smile 109 Folgers


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User Posts - Engagement Folgers responded to 232 conversations generated by the 898 Posts fans published. Brand Participation Brand Non Participation Folgers appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 26% 45% 53% 74% 2% Brand Responses Folgers Sentiment of User Posts


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Analysis of Green Mountain Coffee Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Green Mountain Coffee has -3,031 new Likes and an audience base of 1,044,096 fans who are mostly Older, Female and Attached. Green Mountain Coffee Fans New Fans -3,031 Fan Growth -.29% Country United States Demographics Green Mountain Coffee 1,044,096 Mostly Older, Female and Attached.


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Brand Overview Green Mountain Coffee had 69 new Posts. Posts Brand User Engagement Score 59 Total Fan Posts 155 Total Posts 69 Brand Response Rate 40.00% Total Likes 7,596 Average Reply Time 4 hrs, 55 mins Total Comments 393 General Sentiment Neutral Total Shares 1,771 Green Mountain Coffee


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Fan Growth Green Mountain Coffee had a growth rate of -0.29% between Mar 31, 2015 and Jun 30, 2015. 1,047,500 1,047,000 1,046,500 Total Fans 1,044,096 New Fans -3,031 1,046,000 1,045,500 1,045,000 1,044,500 1,044,000 1,043,500 1,043,000 1,042,500 Green Mountain Coffee


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Engagement Green Mountain Coffee had an engagement of 59 and the highest engagement was 529. 600 500 400 300 200 100 0 1-Apr 8-Apr Green Mountain Coffee 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Green Mountain Coffee fans are mostly Older, Female and Attached. Over 60 male Indonesia 51-60 female Brazil 41-50 31-40 Philippines 21-30 18% Green Mountain Coffee fans are largely from United States followed by Canada. Mexico Below 21 0% 10% 20% 30% United Kingdom UnKnown Married 82% Puerto Rico India Engaged Canada In a Relationship United States Single 0% 20% Fan Demographics Green Mountain Coffee 40% 60% 0K 400K 800K Distribution of Fans 1,200K


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Brand Posts 3 Green Mountain Coffee posted a total of 69 Posts between Apr 01, 2015 and Jun 30, 2015. 2 1 Top keywords Frequency used in the Posts NEW Green Mountain Coffee Shop 30 17 day Green Mountain Coffee 15 cup 11 morning 0 10


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Brand Posts - Engagement Green Mountain Coffee responded to 4 conversations generated by the 69 Posts they published. Brand Participation Brand Non Participation 6% 94% Brand Responses Green Mountain Coffee Green Mountain Coffee receives more positive than negative vibes from comments on their Posts. Posititve 2% Negative Neutral 8% 90% Sentiment on Brand Posts


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Most Engaging Brand Posts Wed, May 20 at 10:45 AM EDT Tue, May 26 at 8:55 AM EDT Tue, May 12 at 9:05 AM EDT Done, done, and done. We love checking things off our to-do list! Back to work means making sure we have coffee at hand. We're here for you! Obviously! We hope you're enjoying your coffee this morning. Engagement Score Likes Comments 529 661 22 Green Mountain Coffee Shares Sentiment 415 Positive Engagement Score Likes Comments 318 473 10 Shares Sentiment 198 Positive Engagement Score Likes Comments 290 396 13 Shares Sentiment 178 Positive


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Brand Posts - Analysis Most of Green Mountain Coffee posts were published on Friday and posts on Wednesday received the highest engagement. Most of Green Mountain Coffee posts were Photos, and posts with Photos received the highest engagement. Engagement Score Number of Posts Engagement Score Number of Posts Number of Posts Number of Posts 0 10 20 30 40 0 50 60 70 5 10 15 20 Sunday Saturday Videos Friday Thursday Links Wednesd… Tuesday Photos Monday 0 10 20 30 40 Engagement Score Brand Post Types Green Mountain Coffee 50 60 70 0 20 40 60 80 Engagement Score Days of the Week 100 120


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User Posts Positive Neutral Negative Users posted a total of 155 Posts between 45 Apr 01, 2015 and Jun 30, 2015 on Green 40 Mountain Coffee's wall. 35 30 25 20 Top keywords used in the Posts Frequency 15 Green Mountain Coffee 84 10 productivity 43 5 little caffeine 38 0 Things Done 38 Official GTD Page 38 Green Mountain Coffee


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User Posts - Engagement Green Mountain Coffee responded to 62 conversations generated by the 155 Posts fans published. Brand Participation Brand Non Participation Green Mountain Coffee appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 18% 40% 10% 60% 72% Brand Responses Green Mountain Coffee Sentiment of User Posts


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Analysis of Seattle's Best Coffee Facebook Page Apr 01, 2015 - Jun 30, 2015


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Brand Overview Seattle's Best Coffee has -1,355 new Likes and an audience base of 846,885 fans who are mostly Older, Female and Attached. Seattle's Best Coffee Fans New Fans -1,355 Fan Growth -.16% Country United States Demographics Seattle's Best Coffee 846,885 Mostly Older, Female and Attached.


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Brand Overview Seattle's Best Coffee had 43 new Posts. Posts Brand User Engagement Score 212 Total Fan Posts 147 Total Posts 43 Brand Response Rate 34.69% Total Likes 34,443 Average Reply Time 1 day, 6 hrs, 53 mins Total Comments 1,247 General Sentiment Positive Total Shares 1,605 Seattle's Best Coffee


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Fan Growth Seattle's Best Coffee had a growth rate of -0.16% between Mar 31, 2015 and Jun 30, 2015. 848,500 848,000 Total Fans 846,885 847,500 New Fans -1,355 847,000 846,500 846,000 Seattle's Best Coffee


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Engagement Seattle's Best Coffee had an engagement of 212 and the highest engagement was 543. 600 500 400 300 200 100 0 1-Apr 8-Apr Seattle's Best Coffee 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun


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Community Analysis Seattle's Best Coffee fans are largely from United States followed by Canada. Seattle's Best Coffee fans are mostly Older, Female and Attached. Over 60 male female Egypt 51-60 Pakistan 41-50 31-40 United Kingdom 21-30 18% Puerto Rico Below 21 0% 10% 20% 30% Mexico UnKnown 82% India Married Philippines Engaged Canada In a Relationship United States Single 0% 10% 20% 30% 40% 50% Fan Demographics Seattle's Best Coffee 0K 200K 400K 600K Distribution of Fans 800K 1,000K


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Brand Posts 2 Seattle's Best Coffee posted a total of 43 Posts between Apr 01, 2015 and Jun 30, 2015. 1 Top keywords Frequency used in the Posts coffee 0 Seattle's Best Coffee 6 cold brew Mountain Mocha Mug Cake step Rocky Mountain Spending time 2 2 2 1


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Brand Posts - Engagement Seattle's Best Coffee responded to 17 conversations generated by the 43 Posts they published. Brand Participation Seattle's Best Coffee receives more positive than negative vibes from comments on their Posts. Brand Non Participation Posititve 3% Negative Neutral 2% 40% 60% 95% Brand Responses Seattle's Best Coffee Sentiment on Brand Posts


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Most Engaging Brand Posts Tue, Apr 28 at 11:58 AM EDT Thu, Apr 2 at 11:47 AM EDT Sat, Apr 18 at 2:20 PM EDT There is no question. #CoffeePhilosophy Mint chocolatey goodness. Sugar, spice and everything nice. Engagement Score Likes Comments 543 1,867 112 Seattle's Best Coffee Shares Sentiment 190 Positive Engagement Score Likes Comments 452 1,085 18 Shares Sentiment 215 Positive Engagement Score Likes Comments 380 1,303 29 Shares Sentiment 120 Positive


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Brand Posts - Analysis Most of Seattle's Best Coffee posts were Photos, and posts with Links received the highest engagement. Engagement Score Number of Posts Most of Seattle's Best Coffee posts were published on Tuesday and posts on Tuesday received the highest engagement. Engagement Score Number of Posts Number of Posts Number of Posts 0 5 10 15 20 0 25 30 35 2 4 6 8 Sunday Saturday Videos Friday Thursday Photos Wednesday Tuesday Links Monday 0 50 100 150 200 Engagement Score Brand Post Types Seattle's Best Coffee 250 300 0 50 100 150 200 Engagement Score Days of the Week 250 300


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User Posts Positive Neutral Negative Users posted a total of 147 Posts between 45 Apr 01, 2015 and Jun 30, 2015 on Seattle's 40 Best Coffee's wall. 35 30 25 20 Top keywords used in the Posts Frequency 15 Seattle 55 10 Best Coffee 51 5 person 39 0 fab 38 good cup 38 Seattle's Best Coffee


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User Posts - Engagement Seattle's Best Coffee responded to 51 conversations generated by the 147 Posts fans published. Brand Participation Brand Non Participation 35% 65% Brand Responses Seattle's Best Coffee Seattle's Best Coffee appears to participate more when Fan conversations have greater positive vibes than negative. Posititve Negative Neutral 29% 6% 65% Sentiment of User Posts


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