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How to boost your brand online using YouTube with AdWords www.youngcow.co.uk
#ATYC Ask The Young Cow www.youngcow.co.uk
www.youngcow.co.uk First steps… Where do you start? Linking AdWords & YouTube Creating your video Creating your Ad (True View) Why it Works? Annotations & Cards What results should you expect What You need to know
www.youngcow.co.uk Linking AdWords & YouTube How to link AdWords & YouTube Linking your YouTube channel to an AdWords account allows you to promote your video and access reporting from AdWords. 1 2 3 4
www.youngcow.co.uk Creating Your Video Tips for creating your video… If you’re a 1 man band or too camera shy to record in front of someone watching you its very easy to achieve a great video all on your own. You don’t need expensive video editing software to create a high quality video. YouTube has its own video editor that can achieve the results you are looking for. Create a script for your ad using a 22 second script strategy. This means you need to record all your content within 22 seconds on the video ad.
www.youngcow.co.uk Creating Your Video Introduce your business, Highlight your product, Create Promotions & Educate your customers Insider Tips ! Use a tripod For instructional videos, it helps to use a tripod and shoot everything from the same position. This will make it easier to edit your video Testimonials Testimonials are a great way to produce and Ad that shows the customers opinion of your product or service. Ask them at least 10 questions
www.youngcow.co.uk Creating your Ad (1) How to set up your ad… 1. Select your video If you already have a video that fits your business needs, simply use that when you create your ad. If you have just created your ad you need to upload it as a video toy our YouTube account.
www.youngcow.co.uk Creating your Ad (2) How to set up your ad… 2. Picking your Video Ad – True View True View In-Stream ads enable you to reach users while they engage with videos. You only pay when a user chooses not to skip your ad.
www.youngcow.co.uk Creating your Ad (3) How to set up your ad… 3. Customize your ad settings Set a daily budget you're comfortable with, then target the right customers for your business based on age, gender, interests and location.
www.youngcow.co.uk Why it Works? (1) Why does YouTube video advertising work? Reach your ideal customer Zero in on the right people based on who they are, where they're located and what they're interested in – for example, men aged 18-34 in Birmingham or women who enjoy travelling.
www.youngcow.co.uk Why it Works? (2) Why does YouTube video advertising work? Show up across devices Your customers are on the go. Whether they're on a smartphone, tablet or computer your video ads can reach them. 25% of all YouTube views originate from a mobile device.
www.youngcow.co.uk Why it Works? (3) Why does YouTube video advertising work? See what's working YouTube's free Analytics tool helps you understand who's watching your ads and how they're interacting with them
www.youngcow.co.uk Annotations & Cards What are annotations? Annotations are elements you can add to a YouTube video that can showcase additional texts or can be used as a link to external websites, related videos and buttons to subscribe. Strategy Use annotations on your videos to increase viewership, engagement and subscribers. Annotation Tip Add relevant and helpful annotations to all your videos after uploading. Use annotations on older videos to direct traffic to new videos or content.
www.youngcow.co.uk What results should you expect All Video campaigns will be different! As with all AdWords campaigns everyone will achieve different results. Below is a screenshot of a video campaign we’ve carried out in the last week. This is to show you what you can achieve with a small budget, a small budget would be anything under ?10 a day.
www.youngcow.co.uk You now have an insight on Advertise with video using YouTube, if this is a technique you are thinking of implementing and need help don't hesitate to ask us any questions youngcow.co.uk/google-adwords-swipe-file If you’re determined to make these work, we’re here to help you! 01902 213326 Stick around for our bonus video ! Conclusion
#ATYC - Ask The Young Cow Every Wednesday 1pm UK www.youngcow.co.uk