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Instagram Marketing: How To Use Instagram To Move The Needle

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As head of L2’s intelligence group Claude authors research, and Chris Jaynes is the Director of Product Management at Olapic. He’s had develops strategy briefings on emerging topics in digital for C-level the privilege of working with some of the worlds top brands including, executives. Her consulting experience includes digital strategy IBM, Adidas, Ford, Starwood, JetBlue, and Pepsi during his time at engagements Nike, Sephora, Chanel, Four Seasons, Coach, Ralph Google and Salesforce. At Olapic he’s focused on working with Lauren, Under Amour, and Tiffany & Co. She’s appeared on Bloomberg, Engineering and Account teams to create products that bring CBC, CMO.com, Digiday, and Luxury Daily. authentic creative to Facebook Ads and enable innovative e-commerce experiences.


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Please ask questions in the question box or tweet @Olapic on Twitter A survey will be sent following the webinar, please let us know how we did!


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70M photos are posted on Instagram each day 50M pins each day on Pinterest 460M PHOTOS DAILY More than 350M photos are uploaded to Facebook each day 2014


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DAILY WEEKLY LESS OFTEN 70% 17% 49% 36% 17% 13% 24% 26% 24% 29% 25% 12% 40% 52% 61%


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thenorthface Rad pic! We love to share photos of exploring fans and show them off on our website and in our marketing, including social media, e-mail, in-store, and print. We’d love to feature your pic. Please reply with #MyTNFPic to agree. Terms of Use: htt[...] sammwise Eek! Holy smokes @thenorthface- I am so honored and stoked!!! #MyTNFPic


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southbend Sponsored LEARN MORE LINK ADS southbend Sponsored LEARN MORE VIDEO ADS southbend Sponsored INSTALL NOW APP INSTALL ADS


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Native FB targeting (location, demographic, etc.) Partner Categories Custom Audiences Lookalike Audiences westelm Sponsored LEARN MORE Flexible Targeting


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LINK AD VIDEO FORMAT 1:1 aspect ratio File type: .mp4 DIMENSIONS Minimum: 640 X 640 Maximum: 1936 X 1936 CAPTION Maximum: 175 characters URL’s in caption are discouraged FILE SIZE Maximum: 10MB VIDEO LENGTH Minimum: 2.5 seconds Maximum: 15 seconds ALLOWED CODES Audio: H264 | VP8 Video: AAC | Vorbis FORMAT 1:1 aspect ratio File type: .jpg | .png DIMENSIONS Minimum: 640 X 640 Maximum: 1936 X 1936 CAPTION Maximum: 175 characters URL’s in caption are discouraged FILE SIZE Maximum: 10MB LINKS iOS: Opens in Instagram browswer Android: Opens in default broswer CALLS TO ACTION Available: Book Now, Download Now, Learn More, Shop Now, Sign Up


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westelm Sponsored LEARN MORE


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#coachfromabove coach Sponsored LEARN MORE


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FOCAL POINT RULE OF THIRDS LIGHTING


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SPARK HOME BLOG SHOP COLLECTION GALLERY Sponsored Post southbend Sponsored South Bend Sponsored Shop our new summer collection & see how our customers are wearing this year’s styles Wayfarer - Blue Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now INSTALL NOW 33 Likes · 4 Comments CONTENT TYPE CLICKTHROUGH RATE Non-UGC -0.5% COST PER ACTION AD FREQUENCY $12.66 12.6 Wayfarer - Blue SPARK It’s in the bag. Take 20% Off Your Entire Cart SHOP NOW CONTENT TYPE CLICKTHROUGH RATE UGC 1.1% COST PER ACTION AD FREQUENCY $3.20 1.8 SPARK HOME BLOG SHOP COLLECTION GALLERY CTR CPA


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SPARK HOME BLOG SHOP COLLECTION GALLERY Sponsored Post southbend Sponsored South Bend Sponsored Shop our new summer collection & see how our customers are wearing this year’s styles Wayfarer - Blue Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now INSTALL NOW 33 Likes · 4 Comments CONTENT TYPE CLICKTHROUGH RATE Non-UGC -0.5% COST PER ACTION AD FREQUENCY $12.66 12.6 Wayfarer - Blue SPARK It’s in the bag. Take 20% Off Your Entire Cart SHOP NOW CONTENT TYPE CLICKTHROUGH RATE UGC 1.1% COST PER ACTION AD FREQUENCY $3.20 1.8 SPARK HOME BLOG SHOP COLLECTION GALLERY CTR CPA


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SPARK HOME BLOG SHOP COLLECTION GALLERY Sponsored Post southbend Sponsored South Bend Sponsored Shop our new summer collection & see how our customers are wearing this year’s styles Wayfarer - Blue Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now INSTALL NOW 33 Likes · 4 Comments CONTENT TYPE CLICKTHROUGH RATE Non-UGC -0.5% COST PER ACTION AD FREQUENCY $12.66 12.6 Wayfarer - Blue SPARK It’s in the bag. Take 20% Off Your Entire Cart SHOP NOW CONTENT TYPE CLICKTHROUGH RATE UGC 1.1% COST PER ACTION AD FREQUENCY $3.20 1.8 SPARK HOME BLOG SHOP COLLECTION GALLERY CTR CPA


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SPARK HOME BLOG SHOP COLLECTION GALLERY Sponsored Post southbend Sponsored South Bend Sponsored Shop our new summer collection & see how our customers are wearing this year’s styles Wayfarer - Blue Free Shipping Worldwide! We believe a quality, good... www.southbend.com Shop Now INSTALL NOW 33 Likes · 4 Comments CONTENT TYPE CLICKTHROUGH RATE Non-UGC -0.5% COST PER ACTION AD FREQUENCY $12.66 12.6 Wayfarer - Blue SPARK It’s in the bag. Take 20% Off Your Entire Cart SHOP NOW CONTENT TYPE CLICKTHROUGH RATE UGC 1.1% COST PER ACTION AD FREQUENCY $3.20 1.8 SPARK HOME BLOG SHOP COLLECTION GALLERY CTR CPA


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