'

12 Stats on How Marketing Technology is Changing the Game

Понравилась презентация – покажи это...





Слайд 0

12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME Which marketing technologies are you investing in?


Слайд 1

Marketing leaders are tasked with making tough decisions on which tools to allocate budget to, and which technologies will be best to help drive revenue.


Слайд 2

Here’s something to help you decide.


Слайд 3

12 STATS ON HOW MARKETING TECHNOLOGY IS CHANGING THE GAME


Слайд 4

HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING


Слайд 5

HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING Click here to take our Marketing Technology survey!


Слайд 6

HELP US FIND OUT EVEN MORE ABOUT WHAT TECHNOLOGY MARKETERS ARE USING Click here to take our Marketing Technology survey!


Слайд 7

1 SOCIAL MEDIA 59% of marketers are using Social Media for 6 hours or more each week. - Social Media Examiner


Слайд 8

“Build it and they will come” only works in the movies. Social Media is a ‘built it’, nurture it, engage them, and they may come and stay” – Seth Godin


Слайд 9

2 BLOGGING Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. -HubSpot State of Inbound, 2014


Слайд 10

Blogging helps attract people to your site and boosts your site’s authority. Many blogging platforms help by giving you tips on how to boost the performance of your posts.


Слайд 11

3 OPTIMIZATION 69% of senior marketers are currently allocating their digital marketing funds to website content development and performance optimization. -CMO Council


Слайд 12

4 SEO SEO leads have a 14.6% close rate, compared to outbound leads which have a 1.7% close rate -blogforprofit.com


Слайд 13

“The best place to hide a dead body is page two of the Google search results.” -Brian Clark (@Copyblogger)


Слайд 14

5 LEAD GENERATION 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. -MarketingSherpa


Слайд 15

6 LEAD MANAGEMENT 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. -MarketingSherpa


Слайд 16

7 LEAD MANGEMENT Event-triggered marketing can save 80% of your direct mail budget & Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. - Forrester Research


Слайд 17

“Not implementing a Marketing Automation solution may be the ultimate career limiting move for today’s marketers. If you haven’t gotten started you’re already behind the 8 ball.” - IDC Group


Слайд 18

8 MOBILE 45% of US businesses are conducting some form of mobile marketing Mobile websites (70%), mobile applications (55%), and QR codes (49%) are the most common tactics. - StrongMail


Слайд 19

“As the consumer’s device of choice, mobile is almost always on hand. But that doesn’t mean forcing them to walk around with the entire website in your pocket. Rather, the mobile experience needs to address the context of a mobile user.” - Carin van Vuuren, Usablenet


Слайд 20

9 SALES ENABLEMENT 65% of sales reps say that they can’t find content to send to prospects - marketingtechblog


Слайд 21

Sales enablement technologies can help foster marketing and sales alignment.


Слайд 22

10 EMAIL 59% of B2B marketers say email is the most effective channel for generating revenue & 49% of B2B marketers spend more time and resources on email than on other channels. -BtoB Magazine


Слайд 23

“Email has the ability many channels don’t: creating valuable, personal touches- at scale” – David Newman (@dnewman)


Слайд 24

11 WEBINARS 60% of marketers use webinars as part of their content marketing programs - Content Marketing Institute


Слайд 25

12 ANALYTICS CMOs report they spend 8% of their marketing budgets on marketing analytics, and expect to increase this level in the next three years. - CMO Survey


Слайд 26

“If you can’t measure it, you can’t manage it” - Peter Drucker


Слайд 27

There’s a lot we do know about the solutions marketers are using today, BUT…


Слайд 28

We want YOU to help us learn even more! Take our Marketing Technology survey now! The survey will only take about 5 minutes, and we would love to hear what technologies you use and why.


Слайд 29


×

HTML:





Ссылка: