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Growth Hacking 100% tested by @Lennarz
What is a Growth Hacker? What my parents think I do What my friends think I do What my clients think I do What society thinks I do What I think I do What I actually do
First “official” Growth Hack...1996
2 dimensions of Growth Hacking Growth Hacks Ideas how to gather & hold users Build a Growth Hacking environment Agile Organization User-centric data driven no limits Growth Hacker Growth Manager
I spend my time with... Agile Product teams Build innovation offside first Find Product-Market Fit Valid data for valid decisions Feature Marketing Onboarding! Build the best team
Adapt Product-Market Fit Listen to customer touch-points & competition Build, adapt, adapt, adapt ... Never compete with FREE….
Build innovation submarines No dependencies No questions No hassle
Are your Analytics data valid? Colors don?t matter... AB-Test only what really has impact “Easiness/time saving“ vs. „pricing” Customer Funnel data! #hardwork Big Data, Data Warehouse - WTF! Valid data for valid decisions
Product Marketing is hard work! Be feature-addicted… Be authentic – let your developers talk… Internal / External discipline Find the right speech/language Be you! The product is the best ad-channel!
User Onboarding: Love at first sight Define Goals: Paid/Registered vs. Active users Really warm welcome + friendly reminders… Easiness is the key… Trigger Mails & Incentivation rock… New vs. Existing users Burned email lists ;-( FAQ rocks, also for SEO Spread Product/Tech-Knowledge internally
Tech-savy marketer unicorns Recruit small enterpreneurs
You?re the Coach...
Never get tired…. nicht mude werden maratho0n
Use engineers, only if necessary Use standard tools Don?t reinvent the wheel
Use Customer Reviews
Use numbers of users...
Send “private” mails “Sent from my iPhone”
Focus on Screens, Not Devices
Focus on user-data
Visualize your funnel
Clean up your email list
Use Q&A sites for getting traffic
No Google stars, yet?
Make the best welcome mail
Start the AB-testing engine
Be social - start sharing... Be part of the community!
Incentivate your users Free Months are not expensive! Progress bars ...
Trigger Notifications Find emotional moments (good/bad)
Create a free offer or free ebooks ...
“Powered by link”
Tell a friend
Find your Aha-moment? Twitter: 30 Follower...
Is your product really easy? Yes? Then no tutorials are necessary!
Use Live Chat Tools
Exit Intend Popups
Integrate in other products
People love customizing
Use your standard-mails... All online-shops send it
Start affiliate programs Zanox, Affili.net, ...
Use new marketing tools Twitter Ads Retargeting Offline Sponsorships (Backlinks…;-)) ...
Money comes after Product Usage
Start your own project Learning by doing
Use Coupons But thrifty!
“Life is like riding a bicycle, to stay balanced you must keep moving.” - Albert Einstein Follow me @lennarz Check out my new project: www.growthhackerlove.com Download my eBook http://hammr.de/startplatz