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Growth Hacking

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Growth Hacking 100% tested by @Lennarz


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What is a Growth Hacker? What my parents think I do What my friends think I do What my clients think I do What society thinks I do What I think I do What I actually do


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First “official” Growth Hack...1996


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2 dimensions of Growth Hacking Growth Hacks Ideas how to gather & hold users Build a Growth Hacking environment Agile Organization User-centric data driven no limits Growth Hacker Growth Manager


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I spend my time with... Agile Product teams Build innovation offside first Find Product-Market Fit Valid data for valid decisions Feature Marketing Onboarding! Build the best team


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Be Agile


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Adapt Product-Market Fit Listen to customer touch-points & competition Build, adapt, adapt, adapt ... Never compete with FREE….


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Build innovation submarines No dependencies No questions No hassle


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Are your Analytics data valid? Colors don?t matter... AB-Test only what really has impact “Easiness/time saving“ vs. „pricing” Customer Funnel data! #hardwork Big Data, Data Warehouse - WTF! Valid data for valid decisions


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Product Marketing is hard work! Be feature-addicted… Be authentic – let your developers talk… Internal / External discipline Find the right speech/language Be you! The product is the best ad-channel!


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User Onboarding: Love at first sight Define Goals: Paid/Registered vs. Active users Really warm welcome + friendly reminders… Easiness is the key… Trigger Mails & Incentivation rock… New vs. Existing users Burned email lists ;-( FAQ rocks, also for SEO Spread Product/Tech-Knowledge internally


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Tech-savy marketer unicorns Recruit small enterpreneurs


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You?re the Coach...


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Never get tired…. nicht mude werden maratho0n


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Use engineers, only if necessary Use standard tools Don?t reinvent the wheel


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Internal search


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Use Customer Reviews


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Use numbers of users...


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Send “private” mails “Sent from my iPhone”


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Focus on Screens, Not Devices


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Focus on user-data


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Visualize your funnel


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Clean up your email list


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Use Q&A sites for getting traffic


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No Google stars, yet?


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Artificial Shortage


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Make the best welcome mail


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Start the AB-testing engine


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Be social - start sharing... Be part of the community!


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Incentivate your users Free Months are not expensive! Progress bars ...


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Trigger Notifications Find emotional moments (good/bad)


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Create a free offer or free ebooks ...


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“Powered by link”


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Tell a friend


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Find your Aha-moment? Twitter: 30 Follower...


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Is your product really easy? Yes? Then no tutorials are necessary!


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Use Live Chat Tools


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Exit Intend Popups


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Integrate in other products


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People love customizing


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Use your standard-mails... All online-shops send it


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Start affiliate programs Zanox, Affili.net, ...


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Use new marketing tools Twitter Ads Retargeting Offline Sponsorships (Backlinks…;-)) ...


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Money comes after Product Usage


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Start your own project Learning by doing


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Use Coupons But thrifty!


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Build personas


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“Life is like riding a bicycle, to stay balanced you must keep moving.” - Albert Einstein Follow me @lennarz Check out my new project: www.growthhackerlove.com Download my eBook http://hammr.de/startplatz


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