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acebook's Mobile Dominance
We spend a lot of time with our mobile devices Source: Pabak Sarkar
2.8 hours per day, to be exact Source: KPCB Internet Trends
And 46 minutes of those 2.8 hours are spent using ...
And 46 minutes of those 2.8 hours are spent using ... Facebook
And 46 minutes of those 2.8 hours are spent using ... Facebook Instagram
And 46 minutes of those 2.8 hours are spent using ... Facebook Instagram Messenger
That's 27.4% of time spent on mobile
And it doesn't even include all of Facebook's apps
WhatsApp, and its 800 million active users, is noticably absent from that list.
As are the loads of other Facebook apps like ... Groups Paper Pages Hello Slingshot Facebook at Work Rooms Riff Moments
Not only does Facebook dominate time spent on mobile, it dominates real estate in the app launcher.
As a result, Facebook generated 17.5% of global mobile ad revenue in 2014. Source: eMarketer
And 36.7% of US mobile display ad revenue. Source: eMarketer
And that's with minimal efforts to monetize Instagram.
Facebook just started scaling advertising in Instagram, which could result in $2.8 billion in additional mobile ad revenue within the next two years. Source: eMarketer
But the biggest opportunity for Facebook is the shift of advertising dollars to mobile devices
Analysts expect mobile advertising spend to catch up to the amount of time spent on mobile.
Here's what Mary Meeker says about the US market. Source: KPCB Internet Trends
That's why eMarketer expects mobile ad spend to increase 185% by 2019, accounting for over onequarter of total ad spend. Source: eMarketer
With the amount of time Facebook dominates on mobile, it's poised to capture a huge portion of that ad spend.
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