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Facebook's Mobile Dominance

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acebook's Mobile Dominance


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We spend a lot of time with our mobile devices Source: Pabak Sarkar


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2.8 hours per day, to be exact Source: KPCB Internet Trends


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And 46 minutes of those 2.8 hours are spent using ...


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And 46 minutes of those 2.8 hours are spent using ... Facebook


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And 46 minutes of those 2.8 hours are spent using ... Facebook Instagram


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And 46 minutes of those 2.8 hours are spent using ... Facebook Instagram Messenger


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That's 27.4% of time spent on mobile


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And it doesn't even include all of Facebook's apps


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WhatsApp, and its 800 million active users, is noticably absent from that list.


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As are the loads of other Facebook apps like ... Groups Paper Pages Hello Slingshot Facebook at Work Rooms Riff Moments


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Not only does Facebook dominate time spent on mobile, it dominates real estate in the app launcher.


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As a result, Facebook generated 17.5% of global mobile ad revenue in 2014. Source: eMarketer


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And 36.7% of US mobile display ad revenue. Source: eMarketer


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And that's with minimal efforts to monetize Instagram.


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Facebook just started scaling advertising in Instagram, which could result in $2.8 billion in additional mobile ad revenue within the next two years. Source: eMarketer


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But the biggest opportunity for Facebook is the shift of advertising dollars to mobile devices


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Analysts expect mobile advertising spend to catch up to the amount of time spent on mobile.


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Here's what Mary Meeker says about the US market. Source: KPCB Internet Trends


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That's why eMarketer expects mobile ad spend to increase 185% by 2019, accounting for over onequarter of total ad spend. Source: eMarketer


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With the amount of time Facebook dominates on mobile, it's poised to capture a huge portion of that ad spend.


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