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How to Brand

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O . TEK A D A LL


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O . TEK A D A LL


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O . TEK A D A LL : ID A OT S E EE HT E A E EHT


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O . TEK A E D A LL AIDE TH I EHT ESU S E OTSU UO TE AT E E ID O T IOP UO D I


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Why should I choose you? What is in it for me? What is the benefit really? E E E ID O T IOP UO D I O . TEK A D A LL


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You can't be all things to all people. Pick customers you can best keep happy. O S E OTSU . TEK A D A LL UO TE AT


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AIDE TH I EHT ESU Getting your message to customers requires your brand to be at the right place at the right time. Mobile 6pm post. TV Breakfast show. Radio drive home. O . TEK A D A LL


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O . TEK A D A LL E I ES E OTSU T ELLE E E ILED


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E I ES E OTSU T ELLE E E ILED Customers buy what they like. Make it easy for them to get what they want. Delivery details. Update details. Store hours. Refunds. O . TEK A D A LL


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O . TEK A D A LL E A O P TLA OL A HTI A E O OT OSAE A S E OTSU E I


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Customers are rational and if they can get a better deal elsewhere then they will. E A O P TLA OL A HTI A E O OT OSAE A S E OTSU E I O . TEK A D A LL


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O . TEK A D A LL Delivering on your brand promise needs follow through; for customers to come back and tell their friends. E A T A LA OL O P A S E O O A HTI E OTS T OSA U E I E E I E O ES T ELL TSU E E ILED E E ESU AT I HT D I E TE TH UO P UO E IO AID OTSU O T S E E ID E


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GET THE BOOK!! LEARN MORE ON fllbrandmarketing.com


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