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4 Steps to Tantalizing 'About' Pages: The Perfect Recipe to Build Credibility and Ooze Personality

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What’s so delicious about About pages?


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You can tell your readers how you can help them…


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…in a personal way


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so you gain their trust…


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…and they want to do business with you.


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You can show the inner you…


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…so they like you.


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(Likeability is not just a fluffy concept for hippies.)


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You can tell them what to do next…


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…so they do it.


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How do you do this?


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There are 4 steps…


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Step 1: Tell your readers what’s in it for them.


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How?


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By answering these questions: 1. How do you help your clients? 2. What is your mission? 3. What are your super powers?


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Step 2: Build your credibility.


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How?


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By answering these questions: 1. Have you been through your reader’s problems? 2. What shows your expertise? 3. Do you have quotes or testimonials?


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Step 3: Add a dash of personality.


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How?


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Try these techniques: 1. Share your mission 2. Tell a mini-story about yourself 3. Share your hobbies


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Step 4: Tell them what to do next.


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What should you tell them?


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You can tell them to: 1. Call you 2. Download your report 3. Come to your store


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The 4 ingredients to a savory About page: •What’s in it for your customers? •Credibility •A dash of personality •A clear call-to-action


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Need help writing your About Page?


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Find it awkward to write about yourself?


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Find it awkward to write about yourself? …without sounding like a windbag?


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Learn more about writing delicious About pages: http://www.enchantingmarketing.com/about-us-guide/ A FOR WRITING YOUR ‘ABOUT’ PAGE BOOST YOUR CREDIBILITY AND OOZE PERSONALITY PROCESS


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Learn more about writing delicious About pages: http://www.enchantingmarketing.com/about-us-guide/ A FOR WRITING YOUR ‘ABOUT’ PAGE BOOST YOUR CREDIBILITY AND OOZE PERSONALITY PROCESS


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Photo Attributions (Thank you!) Slide Image Source Slide 3 Helping Hand by Tomas Sobek / CC BY Slide 4 Love and Trust by Mike Baird / CC BY Slide 5 Morgan Van Pelt Australian Shepherd Puppy "red merle" by Ted Van Pelt / CC BY Slide 6 Handshake by blu-news.org / CC BY Slide 7 Happy New Year! by Wade / CC BY Slide 8 puppy love by Porsche Brosseau / CC BY Slide 9 Hippy at Phoenix Gay Pride Parade by Kevin Dooley / CC BY Slide 10 Coach Bill Grier and Patrick McCollum by SD Dirk / CC BY Slide 11 Call by Filip Pticek / CC BY Slide 13 where does these footsteps lead to ? by Vinoth Chandar / CC BY Slide 14 Handmade gift wrap by erika g / CC BY Slide 17 150306-D-AF077-067 by Ash Carter / CC BY Slide 20 Somewhere in Tennessee by DewFrame ДьюФрейм / CC BY Slide 23 accomplished (344/365) by Tim Pierce / CC BY Slide 26 25760003 by Marc Cavalier-Smith / CC BY


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Now go spiff up your About page!


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Now go spiff up your About page! Stop dilly-dallying - just do it!


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