'

How To Repurpose Content To Save Time & Maximize Leads

Понравилась презентация – покажи это...





Слайд 0

How To Repurpose Content To Save Time & Maximize Leads #RecycleYourMarketing


Слайд 1

Housekeeping This webinar is being recorded and will be sent via email with the slides within 24 hours Stick around for a 25% discount code to attend INBOUND 2015 Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel Top tweeter using #RecycleYourMarketing will get a free signed copy of Likeable Social Media + one free year of Likeable’s VIP Plan #RecycleYourMarketing Housekeeping


Слайд 2

Speakers Rebecca Corliss Director of Marketing, HubSpot #RecycleYourMarketing Dave Kerpen CEO & Founder, Likeable Local


Слайд 3

Agenda The story of repurposing: why we do it Why repurpose? 4 reasons How HubSpot repurposes content #RecycleYourMarketing


Слайд 4

The core of INBOUND is content #RecycleYourMarketing


Слайд 5

Head count isn’t the answer #RecycleYourMarketing


Слайд 6

Content Count > Head Count #RecycleYourMarketing


Слайд 7

A Tale Of Repurposing Content… #RecycleYourMarketing


Слайд 8

Why Repeat, Recycle, & Repurpose? #RecycleYourMarketing 1. Save Time 3. Provide Lasting Value 2. Reach a Wider Audience 4. Give Great Content The Attention It Deserves


Слайд 9

1. Save Time (And Solve For The Content Creation Challenge) 69% of content marketers feel a lack of time is their greatest challenge. (Source: CMI) #RecycleYourMarketing


Слайд 10

The Content Creation Challenge Ongoing new content creation on numerous channels is nearly impossible! 68% of marketers say consistently producing content is a challenge. Only 32% of marketers say they are effectively executing enough content. (Source: Aberdeen) #RecycleYourMarketing


Слайд 11

Your Time Saving Secret Weapon… Repeat Great Content There’s no reason to re-invent the wheel. The chance of a follower seeing your post is slim. Use TurboPost by Likeable to help. #RecycleYourMarketing


Слайд 12

“It’s your responsibility to share and re-share great content.” -Dave Kerpen #RecycleYourMarketing


Слайд 13

Repeating Works #RecycleYourMarketing


Слайд 14

2. Reach A Wider Audience By Repurposing Content On Other Channels “Without promotion, something terrible happens... nothing!” - P. T. Barnum #RecycleYourMarketing


Слайд 15

There are SO many different, and effective channels to share content & reach your audience…. A Varied Content Strategy Is Important 49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI) Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot) The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI) #RecycleYourMarketing


Слайд 16

More Channels = More Reach Facebook fans! LinkedIn fans! Twitter fans! #RecycleYourMarketing


Слайд 17

Reworking & Repurposing Works #RecycleYourMarketing


Слайд 18

3. Provide Lasting Value Value is in the eye of the beholder. The more ways available to consume content, the more value you can provide to more people. People consume content on different devices. Similar content is interesting packaged in different ways. #RecycleYourMarketing Source: comScore


Слайд 19

Consider Your Audience: Generation *Source: Moz #RecycleYourMarketing


Слайд 20

Content Consumption Think about how your audience prefers to consume their content! Ebook Webinar OR Visual Vs. Audio Passive Vs. Interactive Download Vs. Stream #RecycleYourMarketing


Слайд 21

Ebook Article OR Long Vs. Short Dense Vs. Simple #RecycleYourMarketing


Слайд 22

1 Great Content Idea Can = 5+ Content Pieces #RecycleYourMarketing 4. Give Content The Attention It Deserves


Слайд 23

Tips for Successful Repurposing Give a nod to related content. Use content “shelf life” to your advantage. Know your audience. Always deliver additional value. Highlight different angles of the same topic. #RecycleYourMarketing


Слайд 24

Use One Platform to Promote Another From a blog post To an eBook! #RecycleYourMarketing


Слайд 25

Deliver Additional Value Evaluate whether or not information has changed or if you’ve learned more information about the topic. Share similar content in a new light. Add promotions or downloadable material. 5 blog posts that are interviews with different experts ? 1 blog post #RecycleYourMarketing


Слайд 26

Consider the Buyers Journey #RecycleYourMarketing


Слайд 27

How HubSpot Repurposes Content


Слайд 28

Existing Tweets/Twitter Accounts? Blog Posts


Слайд 29

Existing Ebooks ? “Kits” Turn your ebooks into a kit


Слайд 30

Webinar/Ebook ? Twitter Chats


Слайд 31

Podcast ? Ebook ? Blog Posts ? SlideShare


Слайд 32

Data ? SlideShare ? CTA Turn your data into a series of blog posts!


Слайд 33

Blog Posts ? Ebook ? SlideShare


Слайд 34

Key Takeaways + Best Practices Use high performing pieces of content and repurpose by highlighting different angles of the same topic Always deliver additional value Know your audience: keep the buyer’s journey in mind!


Слайд 35

25% DISCOUNT CODE FOR WEBINAR ATTENDEES, EXPIRES AUGUST 31: LIKEABLE15


Слайд 36

Q&A #RecycleYourMarketing Rebecca Corliss @repcor Dave Kerpen @davekerpen


Слайд 37

Likeable Hub Share 1000s of content ideas TurboPost ™ Facebook Ad Tech & Tweet + LinkedIn Post Repeating Likeable Hub Websites Social Listening More! -Try Likeable Hub VIP for Free @ LikeableHub.com -Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before August 31st! > Visit LikeableDemo.com or call 212-359-4355 & mention #RecyleYourMarketing


Слайд 38

GRAND PRIZE! + 1 Year of Likeable Hub VIP ($240 Value!) #RecycleYourMarketing


×

HTML:





Ссылка: