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11 Charts that Predict the Future of Marketing

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11 Charts that Predict the Future of Marketing


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Marketers will be challenged to push the envelope in 2015.


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CMOs will rethink their marketing budgets.


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Marketers Are Cutting Back on Digital Agencies Number of agencies that touch digital efforts at their company, according to client side marketers worldwide 12% 13% 2% 10% 27% 9% 14% 2014 17% 23% 0 1 2 3 4 5+ 0 1 2 3 4 5+ 2015 15% 26% Source: eMarketer 32%


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Brands will move advertising dollars to programmatic ad buying and analytics, where ROI is easier to track.


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Programmatic Ad Spending Doubled Last Quarter Programmatic Advertising Revenue (Global), Selected Companies $1,000,000 $800,000 Rocket Fuel $600,000 Rubicon Project $400,000 Criteo $200,000 AOL Third party Platforms $0 Q1 13 Source: BI Intelligence Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14 Q1 15


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Native advertising on social media will account for almost $7.5 billion of total native ad revenue this year.


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Native Advertising Will Explode in 2015… Social native ads will account for the largest share of native ad revenue Native Style Display Sponsorship Social 15 Revenue ($Billions) 12.5 10 7.5 5 2.5 0 2013 Source: BI Intelligence 2014 2015 2016 2017 2018


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Mobile is (almost) officially the first screen for viewing.


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Vertical Viewing Is Replacing Horizontal Time spent on screens by orientation (Hours/Day), USA, 2010-2015 TV Other Connected Devices Desktop/Laptop 12 Hours per Day 9 6 3 0 Source: BI Intelligence 2010 2011 2012 2013 2014 2015 Mobile


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Vertical viewing = a new generation of handheld viewers.


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User generated content performs better than branded content.


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User Generated Content Topped Video Uploads In The Last Month Who uploaded the top 100 videos to content platforms in the last month? Brand Videos Media Companies Influencers (+250K followers) 100 Billions of Videos 75 50 25 0 Youtube Source: Mary Meeker’s 2015 Internet Trend Reports Vine Facebook Amateur (user-generated)


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Social media is an important revenue source for retailers.


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Facebook Is The Leader in Generating E-Commerce Revenue Share of Social Generated E-Commerce Revenue (Global) Other Google+ Percentage of Revenue Generated E-mail Pinterest Twitter Facebook 1Q 2012 Source: BI Intelligence 2Q 2012 3Q 2012 Q4 2012 3Q 2013 Q4 2013 Q1 2014 Q2 2014 Q4 2014


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We share as many photos everyday as there are people in India.


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1.8 Billion Photos Are Shared Daily Photos on WhatsApp, Snapchat, Instagram, Facebook, Flickr each day total 1.8 Billion 2,000 Millions of Photos Uploaded and Shared Daily 1,800 1,600 1,400 1,200 1,000 800 600 400 200 0 Source: BI Intelligence 2008 2009 2010 2011 2012 2013 2014


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Image-focused Social Networks Have Grown the Fastest Pinterest and Instagram gained in adoption over the last year 2012 2013 80% 72% 64% 56% 48% 40% 32% 24% 16% 8% 0% Source: BI Intelligence Facebook LinkedIn Pinterest Instagram Twitter 2014


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But social is transforming.


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Messaging Apps Have Caught Up to Social Networks… Monthly Active Users for Selected Top 4 Social Networks and Messaging Apps Big 4 Messaging Apps (WhatsApp, Facebook Messenger, WeChat, Viber) Big 4 Social Networks (Facebook, Twitter, LinkedIn, Instagram) 2500 2250 2000 Monthly Active Users 1750 1500 1250 1000 750 500 250 0 4Q11 Source: BI Intelligence 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15


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More Companies Have Mobile Websites Than Apps Current vs. Future Usage of Mobile Marketing Tactics According to Marketers Worldwide — Q3 2014 Currently Use Will use in the future 100 90 80 % of Respondents 70 60 50 40 30 20 10 0 Source: eMarketer Geofencing Mobile Advertising Geotargeting Mobile Search Mobile barcode Mobile app Mobile optimized site


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And a smarter, more connected future is on the horizon, thanks to the Internet of Things.


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The Internet Of Things Will Be The World’s Largest Device Market. The IOT market will soon be larger than PC,tablet & smartphone markets combined Smartphones Connected/Smart TVs Connected Cars Billions of Devices Personal Computers Tablets Wearables Internet Of Things 5 year CAGR = 2013 Source: BI Intelligence 2014 2015E 35% 2016E 2017E 2018E 2019E


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These charts are just the beginning. Download our white paper to see all 50.


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Percolate is the system of record for marketing. 
 Our technology helps the world's largest and fastest-growing brands at every step of the marketing process. Want to learn more? Contact learn@percolate.com for more information or request a demo today at percolate.com/request-demo Mihika Barua Mihika Barua is a junior associate on Percolate’s Integrated Marketing Team.


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